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Socially
News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Are You Ready for the Rise of Mobile Storytelling? / Say Daily

Are You Ready for the Rise of Mobile Storytelling? / Say Daily | Socially | Scoop.it
Selfie Oxford Dictionary Word of the Year, 2013 It may not be earmarked in any record books, but 2013 was...
Nicoletta Gay's insight:

What is emerging in 2014 and beyond is the confluence of mobile devices and brand storytelling, or “mobile storytelling.” There are varied definitions, but it’s more than just a strategy to create content on mobile-first (or mobile-only) platforms like Instagram, Twitter and even Snapchat. Instead, the true potential of mobile storytelling lies in the ability to chronicle our lives and use our location to help unearth a story.

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Transmedia Storytelling in 5 Steps

Transmedia Storytelling in 5 Steps | Socially | Scoop.it
What Are 5 Important Steps For Transmedia Storytelling? #infographic Gettyimages Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J.
Nicoletta Gay's insight:

#1: audience first

#2: deliver experience

#3: deliver engagement

#4: think screen

#5: pull media together

...One more thing: immersive experience

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