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Socially
News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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[Infographic] The Social Customer: Engagement & How Brands Respond | Sprout Social

[Infographic] The Social Customer: Engagement & How Brands Respond | Sprout Social | Socially | Scoop.it
A snapshot of data behind today's social customer, the rapid growth of inbound consumer engagement and how brands respond.
Nicoletta Gay's insight:

The Social Customer - Highlights from The Sprout Social Index

Full report: http://sproutsocial.com/insights/data/sprout-social-index-engagement-report/

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Brands Moving Budgets From TV To Online Video

Brands Moving Budgets From TV To Online Video | Socially | Scoop.it
Following customers as they wander off from their television sets, big brand advertisers are starting to divert TV ad budgets to online video--or at least they intend to.
Nicoletta Gay's insight:

State of the Video Industry - Digiday

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