Socially
Follow
Find tag "cocacola"
1.8K views | +0 today
Socially
News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
Your new post is loading...
Your new post is loading...
Scooped by Nicoletta Gay
Scoop.it!

Coca-Cola's Secret to Storytelling - SocialTimes

Coca-Cola's Secret to Storytelling - SocialTimes | Socially | Scoop.it
Coca-Cola applies the “water cooler test” to determine whether blog, photo and video content is compelling.
Nicoletta Gay's insight:

Coca-Cola recently redesigned its website for the “Coca-Cola Journey” campaign.

The company’s digital communications and social media manager, Ashley Callahan, explained how to create compelling content and track the results in this video presentation.

more...
No comment yet.
Scooped by Nicoletta Gay
Scoop.it!

Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Socially | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
Nicoletta Gay's insight:

"Content is the substance or matter of brand engagement and brand conversation. Anything that can allow a consumer to engage with your brand or converse about your brand becomes content. So content should be wrapped around everything"

more...
No comment yet.