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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Brandshare 2014: how brands & people create value exchange

Edelman’s second annual brandshare study revealed brands are failing to develop mutually beneficial relationships with consumers.

Nicoletta Gay's insight:

This interesting consumer marketing study by Edelman is focused on the value exchange between brands and people, exploring whether people believe it exists and how it can add value to a brand.

 

Key Themes:
- there is little value for the consumer in the current value exchange;
- emotional and rational needs are merging;
- meeting societal needs delivers real business value.

 

Further information: http://www.edelman.com/insights/intellectual-property/brandshare-2014/ ;

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Durante il 2013 il numero di follower dei brand è aumentato del 43%: ecco come

Durante il 2013 il numero di follower dei brand è aumentato del 43%: ecco come | Socially | Scoop.it
Nicoletta Gay's insight:

In 8 anni Twitter ha cambiato il modo in cui le persone hanno accesso a informazioni che contribuiscono a incrementare la loro consapevolezza su ciò che accade nel mondo che le circonda.
E ha modificato profondamente le relazioni dei consumatori con i brand.
Ecco il quadro che emerge dal "Social Engagement Benchmark Report for Twitter" di SalesForce: 

http://www.exacttarget.com/benchmark-2014/social-engagement-tw

 

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iBeacon trials: 13 brands trying to find a use case

iBeacon trials: 13 brands trying to find a use case | Socially | Scoop.it
You’ve probably heard about iBeacons. It's the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology.
Nicoletta Gay's insight:

Different use cases of iBeacon, not just as a tool to push marketing messages to customers but also for improving internal business operations.

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I Top Brand e Facebook: come fronteggiare il calo della portata organica

I Top Brand e Facebook: come fronteggiare il calo della portata organica | Socially | Scoop.it

Con il passare dei mesi, fare Marketing su Facebook sta diventando sempre più un puzzle per le aziende

Nicoletta Gay's insight:

La crisi della portata organica su Facebook non fa sconti a nessuno: come hanno reagito i Top Brand?

Ce ne parla Fabio Piccigallo in questo interessante articolo in cui presenta e commenta i dati raccolti da un recente studio di SimplyMeasured (http://bit.ly/1pN45UA)

 

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Lessons in Leveraging Vine from 5 Top Brands

Lessons in Leveraging Vine from 5 Top Brands | Socially | Scoop.it
With over 40 million users, Vine is a pool of great opportunity for brand growth and development. Launched in 2012, the app that enables users to create and
Nicoletta Gay's insight:

How much can you really say or show in just six seconds?

Let’s take a closer look at five brands that are leveraging Vine in a smart, impactful way for some inspiration on creating micro-videos that capture the attention of your audience.

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SAPVoice: Meet Your Consumer In 2015 [Infographic]

SAPVoice: Meet Your Consumer In 2015 [Infographic] | Socially | Scoop.it

Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today.  Indeed, consumers have never been savvier, well connected, and value conscious. 

Nicoletta Gay's insight:

Meet Mike, your customer in 2015.

- Mike never loses sight of his iPhone (he's always connected)

- He’s very opinionated and not afraid to share his opinion using his social media channels (whether good or bad).

- He doesn’t trust advertising and only connects with brands that he feels are authentic and stand for higher purpose (value conscious and seeks authenticity)

- He publicly admits to showrooming and has been conditioned to expect everything immediately and now (require immediacy).


Are you ready for Mike?

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Why is Ford's social media strategy so good?

Why is Ford's social media strategy so good? | Socially | Scoop.it
How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?
Nicoletta Gay's insight:

Ford does some excellent work on many different social media channels, tailoring its output and connecting to each channel’s audience with the right content and tone of voice (i.e.: Vine, Tumblr, Instagram, Facebook and Twitter)

 

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Why your brand should definitely be on Tumblr: 10 fantastic examples

Why your brand should definitely be on Tumblr: 10 fantastic examples | Socially | Scoop.it
This article will only have one use of the term ‘millennial’ and I’ve just used it up already.
Nicoletta Gay's insight:

What’s the appeal of Tumblr? What are the benefits? Are there any brands currently excelling on the platform?

 

Tumblr has a huge youth demographic that’s growing rapidly. This demographic also has a higher than average disposable income and very little competition from other brands.


Tumblr’s social focus means that its skew towards short form content can help it gain the most engagement.

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Brands Still Struggle to Measure ROI on Twitter

Brands Still Struggle to Measure ROI on Twitter | Socially | Scoop.it
Brands Still Struggle to Measure ROI on Twitter As the 8th Anniversary of Twitter approaches, most brands agree that it is an effective marketing tool, but paradoxically cite challenges measuring ROI.
Nicoletta Gay's insight:

Measuring ROI is the #1 challenge brands face when using Twitter for marketing states. New study by @SM_Impact via @SMMagic

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Stand out in the digital evolution

Stand out in the digital evolution | Socially | Scoop.it
Nicoletta Gay's insight:

When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand?

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Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud | Socially | Scoop.it

Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.

 

An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

 

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....


Via Jeff Domansky
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Pallab Kakoti's curator insight, March 14, 2014 8:19 AM

#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.

 

Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish  a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.

Samantha W's curator insight, March 17, 2014 5:58 AM

Don't lose out , an online presence is crucial to the success of your business.

John Thomas's curator insight, March 22, 2014 7:54 AM

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

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[Infographic] The Social Customer: Engagement & How Brands Respond | Sprout Social

[Infographic] The Social Customer: Engagement & How Brands Respond | Sprout Social | Socially | Scoop.it
A snapshot of data behind today's social customer, the rapid growth of inbound consumer engagement and how brands respond.
Nicoletta Gay's insight:

The Social Customer - Highlights from The Sprout Social Index

Full report: http://sproutsocial.com/insights/data/sprout-social-index-engagement-report/

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The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Socially | Scoop.it
Author Jonathan Gottschall discusses the science of storytelling--not just escapism stories have real power to hold human attention and shape our...
Nicoletta Gay's insight:

Brands play in an intensely competitive attention economy. The problem isn’t just that attention is a woefully scarce resource relative to demand, it’s that it’s also shattered and scattered around.

 

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Engagement su Instagram: +416% in 2 anni

Engagement su Instagram: +416% in 2 anni | Socially | Scoop.it

Instagram è uno dei canali cresciuti più rapidamente: questo gli ha permesso di guadagnare l’attenzione di utenti e aziende in modo decisivo negli ultimi mesi.

Nicoletta Gay's insight:

[Report Simply Measured] Come 80 Top Brand usano Instagram


Nel 2012 soltanto il 35% produceva almeno un contenuto a settimana, mentre oggi più di 7 brand su 10 condividono immagini o video con la propria community su base settimanale e hanno un seguito di più di 10.000 follower.
L'engagement è più che raddoppiato rispetto al 2013 e la frequenza di utilizzo continua a crescere.

Questo non è dovuto – soltanto – all’incremento del numero di post condivisi, ma ad un aumento della qualità dei contenuti, e a una rapida crescita di utenti attivi.

 

Per approfondimenti: http://bit.ly/1xEY4fo ;

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Hashtag Nation: Marketing to the Selfie Generation

How do millennials and Gen Z-ers relate to brands? And how can marketers best reach them? 

Nicoletta Gay's insight:

New research from Havas Worldwide reveals a powerful partnership between young people and brands.
The Prosumer Report, “Hashtag Nation: Marketing to the Selfie Generation”, examines the evolving relationship between young people and brands in 29 markets.
For further information: http://www.prosumer-report.com/blog/ ;

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Marco Favero's curator insight, October 2, 2014 10:46 AM

aggiungi la tua intuizione ...

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Why is MINI's social strategy so immense?

Why is MINI's social strategy so immense? | Socially | Scoop.it
I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.
Nicoletta Gay's insight:

The great success of MINI's social campaigns on Instagram, Facebook, Youtube, Pinterest, Tumblr and native adv

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Instagram: dati, scenario e suggerimenti per i brand

Quante persone usano Instagram? Che impatto sta avendo sulle loro vite? Quali opportunità esistono per le marche? 

Nicoletta Gay's insight:

Instagram conta più di 200 milioni di utenti registrati, e il 57% di loro accede ogni giorno, caricando foto (55 milioni al giorno) e interagendo con contenuti di altri (1.2 miliardi di Like al giorno, e più di 1000 commenti al secondo).

Per approfondimenti: http://bit.ly/ShUSro

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Social Brands: the future of marketing

Le marche che si impegnano a coinvolgere le persone nella creazione di valore hanno un enorme vantaggio in un mondo sempre più connesso. Questo eBook offre u...
Nicoletta Gay's insight:

The 8 principles of social brands:
1) Social equity drives brand equity
2) Communities have more value than platforms
3) All your marketing must add value
4) Go mobile or stand still
5) Evolve from big ideas to leitmotifs
6) Move from selective hearing to active listening
7) Experiences are the new products
8) CSR must evolve into civic engagement

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The Instagram Shuffle: Socialbakers March Instagram Report

The Instagram Shuffle: Socialbakers March Instagram Report | Socially | Scoop.it
Nicoletta Gay's insight:

Socialbakers monthly report on the best brands of Instagram 

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GWI Brand Summary - April 2014

GWI Brand is GlobalWebIndex’s quarterly report, presenting the very latest trends in how consumers are engaging and interacting with brands.
Nicoletta Gay's insight:

Headlines and statistics from the report:
(i) Search Engines: Still a Dominant Force in the Product
Discovery Process;

(ii) Brand “Likers”: Over a Third of Internet Users;

(iii) Content-Driven Interactions: Rising in Importance;

(iv) Brand Talk: Technology and major FMCG/CPG brands are the most likely to feature in online conversations

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Five examples of how marketers are using iBeacons

Five examples of how marketers are using iBeacons | Socially | Scoop.it
As more customers use their mobiles when shopping offline and retailers worry about showrooming, iBeacons could become very useful for marketers.
Nicoletta Gay's insight:

The killer feature is that customers can be prompted according to their location, so that offers and promotions can be targeted with greater precision.

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'Facebook Zero': The End Of Social Media Engagement? - In2

'Facebook Zero': The End Of Social Media Engagement? - In2 | Socially | Scoop.it
Nicoletta Gay's insight:

Facebook’s moves to throttle the visibility of brand pages have come under the spotlight again, this time via new research from Ogilvy that suggests organic reach may soon be a thing of the past.

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Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns - US News

Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns - US News | Socially | Scoop.it
Jeff Gomez expands brands like Spider-Man and 'Avatar' into new media spaces.
Nicoletta Gay's insight:

An interesting interview with Starlight Runner Entertainment CEO, Jeff Gomez, on transmedia narratives in pop culture.

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Con Jelly non è importante cosa sai, ma chi conosci (e quante cose sanno i tuoi contatti)

Con Jelly non è importante cosa sai, ma chi conosci (e quante cose sanno i tuoi contatti) | Socially | Scoop.it
Avete una domanda? Jelly vi aiuterà a trovare la risposta che cercate, o meglio, lo faranno tutti i vostri contatti (o contatti dei vostri contatti) che vorranno darvi una mano. Cos’è Jel
Nicoletta Gay's insight:

La prima settimana di Jelly: cos'è, come funziona, la sua utilità per i brand, le prime analisi.

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The 10 Big Social Media Marketing Trends in 2014 - Jeffbullas's Blog

The 10 Big Social Media Marketing Trends in 2014 - Jeffbullas's Blog | Socially | Scoop.it
The age of innocence is over. Social media is moving from adolescence to post pubescent adulthood. What are the social media marketing trends in 2014?
Nicoletta Gay's insight:

#1. Pay to play

#2. Planning becomes a necessary evil

#3. Brands out-publish traditional publishers

#4.Visual social takes center stage

#5. Social mobile is now mandatory

#6. Social media automation is no longer a dirty word

#7. Wearable social takes big baby steps

#8. Google+ starts moving content

#9. The increasing authority of online influencers

#10. Brands start ignoring mass media in larger numbers

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