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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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How To Recognise A Modern Transmedia Audience

How To Recognise A Modern Transmedia Audience | Socially |
As I type this I like to check and read what I write on my mobile at the same time. To see how it looks, flows, feels.

Smartphones and tablets are great devices. You know from looking at the research that the audience loves them too – so port...
Nicoletta Gay's insight:

The web changed the way people engage with media.

The web is 99% distraction. 

[...] So The Modern Audience Are Mobile, Distracted and Powerful?

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Resonate - present visual stories

Resonate - present visual stories | Socially |

Present visual stories that transform audiences.

Via Baiba Svenca
Belinda Suvaal's curator insight, November 13, 2013 12:58 AM

Complete guide to storytelling. Resonate with your audiciences, how its done. Very useful, informative and entertaining #bookmark!


Richard Baxter's curator insight, November 15, 2013 4:47 AM

Really thought provoking stuff for Medical communications - the age old problem of how to make your presentations memorable

Judih Weinstein Haggai's curator insight, December 7, 2013 10:20 PM

love this book. and check it out

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The 15 Things I've Learned about Transmedia Storytelling

The 15 Things I've Learned about Transmedia Storytelling | Socially |
Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.
Nicoletta Gay's insight:

Ingrid Kopp on Transmedia Storytelling:

#1 Stories,

#2 Tech,

#3 Collaboration,

#4 Audience,

#5 Autorship/Openness,

#6 Fail,

#7 Amplification,

#8 User Experience Design,

#9 SW-HW,

#10 Show interactive work,

#11 Listen,

#12 Interaction,

#13 Indicator for success,

#14 Delight,

#15 Exit strategy.

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