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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Nearly Half of Western Europeans Will Use Mobile Web This Year

Nearly Half of Western Europeans Will Use Mobile Web This Year | Socially | Scoop.it
Close to one in two Western Europeans will access the internet via mobile phone at least monthly this year, eMarketer estimates. By 2017, we expect the share to reach nearly two-thirds. Norway, Denmark and Sweden lead the way.
Nicoletta Gay's insight:

Western Europe’s mobile phone internet user base is expected to undergo steady growth, primarily driven by smartphone adoption.

 

Between 2013 and 2017, the penetration rate of mobile phone internet users among mobile phone users will rise from 49.0% to 77.8%.

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Brand Adoption Of Instagram Up 80% In One Year

Brand Adoption Of Instagram Up 80% In One Year | Socially | Scoop.it
A few weeks ago Jeff Bercovici of Forbes wrote a piece entitled Instagram Launches Ads, Promises, 'We'll Start Slow' in which he told all us Instagram users that "the honeymoon's over" and that the "long-promised introduction of advertising to the...
Nicoletta Gay's insight:

Results of the recently released Instagram brand adoption study from Simply Measured (http://cdn2.hubspot.net/hub/303533/file-363995661-pdf/SM_Instagram_Study_FINAL.pdf)

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Mobile is eating the world

A high-level view of the scale of mobile, tablets, ecosystems and mobile social and the dynamics that shape them.
Nicoletta Gay's insight:

Mobile scale, Tablets, Ecosystems, Mobile social and discovery

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