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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Tag LinkedIn: come utilizzarli per fare lead generation

Tag LinkedIn: come utilizzarli per fare lead generation | Socially | Scoop.it
Come gestire le connessioni e fare lead generation attribuendo il giusto Tag LinkedIn ad ognuno dei tuoi contatti presenti in rubrica.
Nicoletta Gay's insight:

Cosa sono, come funzionano e perché utilizzare i Tag LinkedIn.

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Social Refresh: Twitter, LinkedIn e la centralità della persona.

Social Refresh: Twitter, LinkedIn e la centralità della persona. | Socially | Scoop.it

Due social network completamente diversi, ma accomunati da un aspetto fondamentale: la centralità del singolo nei loro nuovi aggiornamenti. 

Nicoletta Gay's insight:

Una interessante riflessione sul nuovo layout di Twitter e sulla possibilità di pubblicare post visibili sul proprio profilo LinkedIn.

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YouTube, Google+, LinkedIn Drive The Most Engaged Referrals

YouTube, Google+, LinkedIn Drive The Most Engaged Referrals | Socially | Scoop.it
We spend a ton of time using social media. But what is our behavior post-click, when we actually interact with a link one of our friends shared socially?
Nicoletta Gay's insight:

6 notewothy findings from ”Social Referrals That Matter” Report by Shareaholic:

1) YouTube is the undisputed champion;

2) Although Google+ and LinkedIn drive the fewest social referrals, they bring in some of the best visitors;

3) A referral from Twitter is as good as a referral from Facebook — at least, in terms of bounce rate, pages per visit and time on site;

4) Pinterest isn’t exactly the social media golden child we all play it up to be;

5) Reddit users are the most fickle;

6) StumbleUpon drives the least engaged referrals. 

 

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How to choose between Facebook and LinkedIn

How to choose between Facebook and LinkedIn | Socially | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester
Nicoletta Gay's insight:

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

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Bonnie McEwan's curator insight, March 28, 2014 11:16 AM

I say use both. Each is useful for different goals. This chart offers good stats to help you better target your post content.

Victor Juarez's curator insight, March 31, 2014 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 2014 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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A handy guide to optimize your strategy on 11 social media sites (Infographic)

A handy guide to optimize your strategy on 11 social media sites (Infographic) | Socially | Scoop.it
When it comes to your social media strategy, you should never put all your eggs in the Facebook's basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.

Via Cendrine Marrouat - cendrinemarrouat.com
Nicoletta Gay's insight:

Useful recap!

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Internet Marketing News's curator insight, February 24, 2014 12:52 PM

A handy guide to optimize your strategy on 11 social media sites.

#socialmediamarketing #socialmedia

Francesca Mattonelli's curator insight, February 26, 2014 6:03 AM

Ogni piattaforma ha le sue best practice, ma qui si fa di più: si pensa agli obiettivi!

Paula Silva's comment, March 4, 2014 12:06 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Social Media Infographic | Leverage New Age Media

Social Media Infographic | Leverage New Age Media | Socially | Scoop.it
Nicoletta Gay's insight:

A snapshot of key statistics data for Pinterest, Twitter , Facebook, Instagram, Google+ and LinkedIn.

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Best LinkedIn Company Pages 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! Thank you for nominating the businesses and organizations that have successfully inspi
Nicoletta Gay's insight:

Le migliori Company Pages di LinkedIn nel 2013, corredate da una serie di utili consigli su come adottare queste best practices all'interno delle proprie pagine aziendali

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The Evolution Of Social Media (2008-2013) [INFOGRAPHIC] - AllTwitter

The Evolution Of Social Media (2008-2013) [INFOGRAPHIC] - AllTwitter | Socially | Scoop.it
The Evolution Of Social Media (2008-2013) [INFOGRAPHIC]
Nicoletta Gay's insight:

Social media, as we know it today, has only really come to be a force in the last five years or so, with the period from 2008 until the present day effectively changing everything we thought we knew about online communication, brand messaging and marketing

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LinkedIn integra le personal-news di Pulse

LinkedIn integra le personal-news di Pulse | Socially | Scoop.it
LinkedIn prosegue la sua diversificazione da semplice luogo di ricerca di lavoro a contenitore editoriale. Dopo 7 mesi dall'acquisto di Pulse, Linkedin ha iniziato da poche ore ad integrarne i cont...
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8 Innovative LinkedIn Marketing Campaigns

8 Innovative LinkedIn Marketing Campaigns | Socially | Scoop.it
Since the efforts are so new, there are just a handful of examples of marketers executing truly creative programs on LinkedIn.
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Social media in numbers (May 2014)

Social media in numbers (May 2014) | Socially | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Nicoletta Gay's insight:

Social media stats (May 2013) via Cendrine Marrouat (socialmediaslant.com)

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How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic] - mycleveragency

How To Create Perfect Posts for Blog, YouTube, Tumblr, Vine, Google+, Facebook & Twitter: Version 4 [Infographic] - mycleveragency | Socially | Scoop.it
So here is the newest addition to our Perfect Posts series – some quick-glance information and best practices to help you drum up engagement across social.
Nicoletta Gay's insight:

There is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the "perfect" social content.

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The CMO's Guide to the 2014 Social Landscape | Visual.ly

The CMO's Guide to the 2014 Social Landscape | Visual.ly | Socially | Scoop.it
This infographic is a guide to the CMO's social landscape. It shows what aspects different social networks are good for.
Nicoletta Gay's insight:

SEO, Brand Awareness, Customer Communication, Traffic generator for Twitter, Facebook, LinkedIn, Youtube, G+, Pinterest, Slideshare and Instagram

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2014: The Numbers Behind Social Media [infographic]

2014: The Numbers Behind Social Media [infographic] | Socially | Scoop.it
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Via Lauren Moss
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Daniel Vince's curator insight, March 24, 2014 2:30 PM

Another interesting infographic showing the potential and scale of social media.

Sylvie Bédard's curator insight, October 7, 2014 5:02 PM

Toujours intéressant de rester à jour!

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10 Big, Recent Changes To Twitter, Facebook, And Linkedin You Should Know About

10 Big, Recent Changes To Twitter, Facebook, And Linkedin You Should Know About | Socially | Scoop.it
In search of a better social media strategy? Listen up: these changes will change the way you share.
Nicoletta Gay's insight:

Here are 10 changes that took place in the last couple of months

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La casa dei social network: LinkedIn è una sala da pranzo

La casa dei social network: LinkedIn è una sala da pranzo | Socially | Scoop.it
Linkedin è la nostra sala da pranzo: tutto deve essere in ordine e rassicurante. Ci viene chiesto di fare una sola cosa: bella figura.
Nicoletta Gay's insight:

Dopo aver paragonato Facebook a un comodo e chiassoso soggiorno e Twitter ad un affollato corridoio, ecco LinkedIn: la nostra sala da pranzo social

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I 24 Social con il Maggior Numero di Utenti Attivi

I 24 Social con il Maggior Numero di Utenti Attivi | Socially | Scoop.it
Business Insider, testata all digital della quale in Italia si parla troppo poco e che invece rappresenta una case study da seguire con attenzione, ha pubblicato l'estratto di un rapporto, disponib...
Nicoletta Gay's insight:

Indagine BusinessInsider: http://www.businessinsider.com/a-global-social-media-census-2013-10?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_content=emailshare

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Linkedin lancia le Showcase Pages | Vincos Blog

Linkedin lancia le Showcase Pages | Vincos Blog | Socially | Scoop.it
Linkedin sta facendo una fatica immane a convincere le aziende ad usare la sua piattaforma. Ci ha provato con le Company Pages ed oggi ci riprova lanciando le
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Linkedin supera i 250 milioni di utenti

Linkedin supera i 250 milioni di utenti | Socially | Scoop.it
Il social network per i contatti di lavoro ha più iscritti di Twitter, ma è ancora molto indietro rispetto a Facebook e a Google+
Nicoletta Gay's insight:

I numeri di LinkedIn (via Wired)

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