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Socially
News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Google in Real Time

Google in Real Time | Socially | Scoop.it

Google!  Need I say/write any more? Prior to the late 90's none of us had heard of Google, now it as though our world wide web searches are all but in their hands.

Nicoletta Gay's insight:

How the BigG grows every second we're online: impressive!

Infographic released by Buddy Loans Company

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Il Futuro Dei Motori Di Ricerca

Il Futuro Dei Motori Di Ricerca | Socially | Scoop.it
In futuro, fare ricerche e trovare contenuti online potrebbe essere molto diverso, molto meglio di com\'é ora, basta solo volerlo. Col passare del tempo, i motori di ricerca, così come sono oggi, avranno un ruolo sempre più
Nicoletta Gay's insight:

Google, i suoi (numerosi) limiti e le (interessanti) possibili alternative.

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What is Google likely to clamp down on in 2014?

What is Google likely to clamp down on in 2014? | Socially | Scoop.it
Google is seemingly involved in a never-ending battle to fight spam and underhand SEO tactics affecting its search results.
Nicoletta Gay's insight:

Local spam 

Abuse of structured data, especially reviews

Links

Guest blogging

API/data access?

Mobile optimisation

Google Play spam

Social manipulation

Single-tactic SEO

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Habemus Marketing : Andare oltre il motore di ricerca, ci pensa Google Helpouts

Habemus Marketing : Andare oltre il motore di ricerca, ci pensa Google Helpouts | Socially | Scoop.it
Google ha lanciato Helpouts, una piattaforma che permette a chiunque di offrire il proprio aiuto per qualsiasi cosa.
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Search Google Like a Pro | Visual.ly

Search Google Like a Pro | Visual.ly | Socially | Scoop.it
This infographic aims to help readers search Google with a few simple yet very impressive and helpful advance search operators.
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Helpouts, gli utenti di Google risolvono problemi

Helpouts, gli utenti di Google risolvono problemi | Socially | Scoop.it
Debutta negli USA la piattaforma per fornire assistenza in tempo reale basata sulla consulenza di professionisti del settore. Certificati e regolarmente pagati
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Social media in numbers (May 2014)

Social media in numbers (May 2014) | Socially | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Nicoletta Gay's insight:

Social media stats (May 2013) via Cendrine Marrouat (socialmediaslant.com)

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The Future of Search May Not Be About Google: It's You In The End Who Will Decide

The Future of Search May Not Be About Google: It's You In The End Who Will Decide | Socially | Scoop.it
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.

Via Robin Good
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Stephen Dale's curator insight, January 13, 2014 5:58 AM

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

 

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."


Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

Lucy Beaton's curator insight, January 16, 2014 8:21 PM

This is alarming.  We, as Teacher Librarians, need to be aware of the ramifications of this.

Mrs. Dilling's curator insight, February 13, 2014 11:52 AM

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

 

This article was an eye opener for me. I had never questioned Google before.

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Il futuro dei contenuti secondo Google

Il futuro dei contenuti secondo Google | Socially | Scoop.it
I contenuti sono importanti. Lo sono da sempre, e tu non puoi ignorare le novità che arrivano dalla SEO.
Nicoletta Gay's insight:

Le utlime novità di Google: Google Now, Hummingbird e Knowledge Graph

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Google, incontrarsi non è mai stato così facile [VIRAL VIDEO]

Google, incontrarsi non è mai stato così facile [VIRAL VIDEO] | Socially | Scoop.it
Nuovo spot istituzionale di Google India per rilanciare il motore di ricerca con una lineadi comunicazione emozionale
Nicoletta Gay's insight:

Ottimo esempio di utilizzo dello storytelling emozionale da parte di Google India per rilanciare il motore di ricerca

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Mobile Path to Purchase: Five Key Findings – Think Insights – Google

Mobile Path to Purchase: Five Key Findings – Think Insights – Google | Socially | Scoop.it
What are consumers' mobile habits in the shopping process? Google partnered with Nielsen to learn about consumers' behavior and found 5 key findings. Read the study.
Nicoletta Gay's insight:

Google e Nielsen: uno studio sul futuro del commercio elettronico

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CONSUMER BAROMETER - insights in online & offline purchase behavior

Nicoletta Gay's insight:

The Consumer Barometer is a global effort by IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase. [...] the Consumer Barometer provides insight into past purchase behaviors and, as well as a perspective on how consumers interact with the internet as a source of information for informing purchase decisions.

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