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News, trends and insights about #SocialMedia, #DigitalCulture and #ContentCuration.  Stay Tuned!
Curated by Nicoletta Gay
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Digital, Social & Mobile 2015: tutti i numeri globali, e italiani

Digital, Social & Mobile 2015: tutti i numeri globali, e italiani | Socially | Scoop.it
Il 2014 è stato un anno di crescita a tutti i livelli per quanto riguarda l’utilizzo dei canali social, sia in termini di volume, sia di modalità di interazione delle persone: Digital, Social e Mob
Nicoletta Gay's insight:

Gli italiani trascorrono 6.7 ore al giorno su internet (tra mobile e desktop), e 2.5 ore sono dedicate all'utilizzo di canali social.
Il mobile è sempre più il mezzo attraverso cui accedere a piattaforme di relazione e conversazione online.

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SAPVoice: Meet Your Consumer In 2015 [Infographic]

SAPVoice: Meet Your Consumer In 2015 [Infographic] | Socially | Scoop.it

Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today.  Indeed, consumers have never been savvier, well connected, and value conscious. 

Nicoletta Gay's insight:

Meet Mike, your customer in 2015.

- Mike never loses sight of his iPhone (he's always connected)

- He’s very opinionated and not afraid to share his opinion using his social media channels (whether good or bad).

- He doesn’t trust advertising and only connects with brands that he feels are authentic and stand for higher purpose (value conscious and seeks authenticity)

- He publicly admits to showrooming and has been conditioned to expect everything immediately and now (require immediacy).


Are you ready for Mike?

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