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The Most Social Companies (in the Least Social Industries) [Infographic]

The Most Social Companies (in the Least Social Industries) [Infographic] | Socializing Professional Services | Scoop.it

Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.

 

To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:

Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industries 

Examples that we used include companies in the following industries:

MedicalPoliceAutomotiveVeterinaryLibraries
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Helpful infographic and notes

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The longest infographic ever made >

Socializing Professional Services
Insights and practical information about social media, for busy professionals
Curated by Des Walsh
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See the New LinkedIn Sales Navigator in Action

See the New LinkedIn Sales Navigator in Action | Socializing Professional Services | Scoop.it
It’s certainly been an exciting two weeks since our New LinkedIn Sales Navigator launch.  We’ve seen a great response from our customers and the media, as we pursue our mission to connect buyers and sellers to build relationships that drive

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Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY] | Socializing Professional Services | Scoop.it
Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.

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Understand your Twitter audience better with Riffle

Understand your Twitter audience better with Riffle | Socializing Professional Services | Scoop.it

Building a community of targeted followers is the most important thing for a business that seeks to stand out from the crowd. Unfortunately, it can be a daunting task, especially if you have a very small budget and/or are pressed for time. That is the reason why a tool like Riffle by CrowdRiff matters.

 

Riffle is a Chrome extension that gives you instant insight about Twitter users and allows you to interact with them “on their own terms.” Once installed, all you have to do is log into your Twitter account, and you are set....


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Jeff Domansky's curator insight, August 6, 11:11 PM

Cendrine Marrouat looks at Riffle, a free Twitter analytics tool.

Gordie Chase's curator insight, August 8, 9:51 AM

Stop wasting your energy and get this free app.

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10 Surprising Social Media Stats To Make You Rethink Your Strategy

10 Surprising Social Media Stats To Make You Rethink Your Strategy | Socializing Professional Services | Scoop.it
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.

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How to Use the New LinkedIn Header Image for Profiles |

How to Use the New LinkedIn Header Image for Profiles | | Socializing Professional Services | Scoop.it
Have you noticed the new images at the top of LinkedIn profiles? This article explores the new LinkedIn header image and shows how others are using theirs.

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David Blundell's curator insight, August 6, 3:48 PM

Fantastic blog post on how to maximise impact with the new LinkedIn hero image . . . 

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How to Deliver Outstanding Customer Service With Social Media |

How to Deliver Outstanding Customer Service With Social Media | | Socializing Professional Services | Scoop.it
Are you responding to customers on social media? This article shows how to create an extraordinary customer experience and improve customer service.

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A Guide to Social Media Etiquette for Business

A Guide to Social Media Etiquette for Business | Socializing Professional Services | Scoop.it
Social media provides great opportunities for business, but professional social media etiquette comes with a different set of rules than personal usage.

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Social Media Marketing On Instagram: Become An Instaguru — #infographic

Social Media Marketing On Instagram: Become An Instaguru — #infographic | Socializing Professional Services | Scoop.it
To show you how to find your Instagram following and how to enrich and engage your community, the folks at tollfreeforwarding have created a nifty infographic that breaks down the steps you need to take to achieve these goals.

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40+ Events in Analytics, Social Media and More - Mashable

40+ Events in Analytics, Social Media and More - Mashable | Socializing Professional Services | Scoop.it
40+ Events in Analytics, Social Media and More
Mashable
The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations.

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How to use SlideShare for Business: The Success Formula

How to use SlideShare for Business: The Success Formula | Socializing Professional Services | Scoop.it

I’m finally getting around to watching the recordings from Social Media Marketing World 2014 and these notes came from the presentation by Todd Wheatland. 

 

Why use SlideShare?

 

You can get a huge number of leads for only $19/month (pro-version) SlideShare gets 60 Million visitors/month (your website does not) SlideShare has great SEOThe primary intent of SlideShare users is business (as compared to YouTube for Facebook)....


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Jeff Domansky's curator insight, August 3, 2:19 AM

Andrea Vahl offers an excellent guide and resource for SlideShare. Recommended reading. 9/10

Jeff Domansky's curator insight, August 16, 9:14 PM

Here's how to harness the power of Slideshare for results.

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Neil Patel's Eight Pet Peeves About Most Blogs | KISSmetrics

Neil Patel's Eight Pet Peeves About Most Blogs | KISSmetrics | Socializing Professional Services | Scoop.it

...But here’s the problem: Many businesses are totally inept at blogging.In a 2013 survey, researchers discovered that only 1 in 8 businesses had an “updated” blog. And what does “updated” mean? It means at least three posts in the last year. (I post more times than that in a week!)Apparently, the problem was that the marketers didn’t see the point in blogging. According to the survey, 32% of respondents were honest enough to admit that “they don’t see the point in a blog.”And from there, everything goes downhill. Blogs start without a plan. Marketers hurriedly throw together a WordPress site without a second thought as to its SEO or ROI. Authors are hired at rock-bottom prices to spin out words on a topic they know nothing about. Editors are dispensed with because they’re “expensive” and “delay publication.” Adding images are ignored, and adding CTAs is the furthest thing from anyone’s mind....


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Jeff Domansky's curator insight, August 3, 11:02 AM

Neil Patel shines a light on bad blogging practices.

Inside Market Strategy's curator insight, August 4, 3:54 PM

Great info if you're using a blog as part of your outreach strategy.

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The New LinkedIn Sales Navigator: A Sneak Peek ...

The New LinkedIn Sales Navigator: A Sneak Peek ... | Socializing Professional Services | Scoop.it
Yesterday, we announced the launch of The New LinkedIn Sales Navigator – a solution built specifically for sales professionals, to help establish and grow relationships with prospects and customers.
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Survey Shows Growing Importance of Using Social Media for Business - Business Administration Information

Survey Shows Growing Importance of Using Social Media for Business - Business Administration Information | Socializing Professional Services | Scoop.it
Business Administration Information Survey Shows Growing Importance of Using Social Media for Business Business Administration Information Social Media for Business Social media is changing the business world as more executives use it to improve...
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What do people love to retweet?

What do people love to retweet? | Socializing Professional Services | Scoop.it
This post originally appeared on the TwitterCounter blog. What makes a tweet worth sharing? Are there certain types of tweets that perform better than others?
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The 4 Ways to Find Online Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The 4 Ways to Find Online Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Socializing Professional Services | Scoop.it
The 4 ways to find online influencers, and the 8 things you can ask influencers to do for your brand. Includes slides and free Webinar recording, from Jay Baer.

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Alert: watch out for 'confirm your email address' LinkedIn phishing scam | Action Fraud

Alert: watch out for 'confirm your email address' LinkedIn phishing scam | Action Fraud | Socializing Professional Services | Scoop.it
Fraudsters are purporting to be from the businesses social network LinkedIn claiming your account has been blocked due to inactivity and, to restore access; you are required to click a link to confirm your email address [17 July 2014] (RT @SuffolkTS:...
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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | Socializing Professional Services | Scoop.it

Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks ...Well luckily, I'm about to share with you that exact data. I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web....


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Jeff Domansky's curator insight, August 6, 11:17 AM

Valuable headline writing tips for bloggers.

Luis Cano's curator insight, August 6, 11:51 AM

Mas clientes a tu Blog ...

Lauren Mackie's curator insight, August 6, 8:42 PM

Customers need to be enticed. A few of the lessons Sarah Goliger teaches us are that:  When creating a title make it a question. Don't limit your audience by having a narrow topic; go broad. Use rarely used adjectives. and use language which talks about the customer not you. Basically, just be creative.

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Case Study: Bringing in Business with Social Media

Case Study: Bringing in Business with Social Media | Socializing Professional Services | Scoop.it

What happens when an industry changes and word of mouth business is replaced by Internet Search and Social Media?

PacificWest Dental’s Surrey Office

This was the very real dilemma for PacificWest Dental of Surrey BC less than two years ago.  For years, new business had come to them from dentists who knew their work and were happy to refer patients to them.  More recently however, patients turned to Internet Search as their primary means of finding an orthodontist instead of traditional referrals from their dentist.  PacificWest Dental was losing ground in a changing market and needed a strong Internet strategy to be heard amidst the noise.

Today, PacificWest Dental gets most of their new leads from the relationships they build with people who find them online.  PacificWest Dental can clearly measure the success they’ve had with their Internet Strategies so far, gauge how their business has grown from their online presence, and map out where they are headed next.  Here’s the story of what we’ve achieved with PacificWest Dental.

The Problem

 

PacificWest Dental – “Before Website” The site was attractive but had a flash introduction that did not work on mobile devices, and suffered from a high bounce rate.

In previous years, dentists would regularly send their clients to PacificWest Dental for orthodontic work.  These referrals accounted for most of their new business. But when potential clients started looking for orthodontists using Internet Search instead of dentists’ referrals, families headed to orthodontists that were easier to find on the Internet. PacificWest Dental has a very high standard of quality and was known by dentists for doing excellent work — but this message wasn’t being heard by potential patients because it wasn’t being found online. PacificWest Dental had just invested in a brand-new website.  However, with a high  bounce rate even visitors who ended up on their site weren’t staying there.  They needed a strategy to boost their search engine rankings (SEO), create useful and compelling content and turn internet searchers into real-world customers.

What We Did

Getting to know the patients at PacificWest Dental.

PacificWest Dental was working with a downtown Vancouver marketing agency — but they weren’t getting the results the Orthodontist needed.  The agency had heard about our work using social media to drive business for our clients and called us in.  We were excited to jump in — building social media campaigns to drive business success is exactly what we do. And working with such a professional practice was an ideal client for us.

Telling a Story: The first step in our process at We Make Stuff Happen is always to learn as much as we can about the client.  This is how we build the story about what makes our client unique and valuable in a crowded marketplace — telling this story well is what pulls everything together across all marketing platforms and connects with potential clients.

We Make Stuff Happen took to the dental chair at PacificWest Dental to really get to know our clients!

So the first thing we did with PacificWest Dental was spend time in the orthodontist’s office — sitting in the dental chair, answering phones, watching the owners and staff work and interact with customers. We learned everything we could about the company’s culture and their patients’ experiences.  We also looked at what they were doing to market their business and reach out to new customers. Once we understood their story, we built a strategy to tell it online.  This included working with the company’s employees, ensuring that they understood, supported and would continue to help build the vision of PacificWest Dental.  Then we put the nuts and bolts into place.

Jonathan Christian of We Make Stuff Happen with PacificWest Dental’s Dr. Lun Wang

 

The “Nuts and Bolts” of PacificWest Dental’s Online Marketing Program:

a good content strategy on their websitea strong presence across targeted social media platformscustomer testimonialseducational videossearch engine optimization on their website (SEO)online appointment bookingcontests and incentivesemail programscustomer referralsa great blog to pull everything together andPPC (pay per click advertising) to boost their reach.  (Due to the strong overall strategy, the company now has a high organic search ranking.  Their need for paid search advertising has become very low.)

We also trained the owners and staff at their orthodontist offices how to use a wide range of social media platforms to continue telling their story online as the business grows over time.

>>Check out the new site we built for them.

PacificWest Dental current Google listing

The Results: A Real Return on Social Media

The company now gets almost all their new customers come through their online presence — new patients hear about PacificWest Dental and are drawn to their core values: impeccable quality, individualized attention and amazing service.  They have a stream of new customers from the Internet each month. They haven’t had to drive their prices down or reduce their stringent quality standards in order to get business.  Instead, they are telling their story and staying true to their vision. PacificWest Dental is able to hold its own in a competitive market by continuing to offer impeccable quality, individualized attention and reliable service.  These are values that potential clients are drawn to.

Ongoing

The owners and staff at PacificWest Dental know that continuing to tell their story using social media and online marketing is key to their growth strategy as they forge ahead in their business.  We’ve trained the owners and staff at the practice how to tell their unique story in an ongoing day-to-day way.  As we always recommend, they use many different social media platforms but spend most of their time on the platforms that give them the best results building new relationships.

PacificWest Dental uses Facebook to keep patients connected with their story.

Check out what they are doing on some of their key platforms:

BlogFacebook: PacificWest Dental GroupTwitter: @braces4youGoogle Local: See what happens when you Google PacificWest Dental

 


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Why the C-suite don't 'get' social media marketing – and how to change that - The Guardian

Why the C-suite don't 'get' social media marketing – and how to change that - The Guardian | Socializing Professional Services | Scoop.it
The Guardian Why the C-suite don't 'get' social media marketing – and how to change that The Guardian A poll of senior marketers around the world conducted by Useful Social Media found that only half of all boardrooms are convinced about social...

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North Korea, Iran, China, Pakistan, Turkey – Countries Who Block Social Media [INFOGRAPHIC] - AllTwitter

North Korea, Iran, China, Pakistan, Turkey – Countries Who Block Social Media [INFOGRAPHIC] - AllTwitter | Socializing Professional Services | Scoop.it
North Korea, Iran, China, Pakistan, Turkey – Countries Who Block Social Media [INFOGRAPHIC]

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11 Best Social Media Management Tools

11 Best Social Media Management Tools | Socializing Professional Services | Scoop.it
Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Google+ and LinkedIn is a necessity these days for any business. But what kind of […]

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Forget the Selfie…the Rise of the ‘Usie’ | Lost Remote

Forget the Selfie…the Rise of the ‘Usie’ | Lost Remote | Socializing Professional Services | Scoop.it

The selfie storm reached its pinnacle at the Oscars earlier this year when Ellen Degeneres took the record-breaking selfie heard round the Internet. But was that actually an “usie”?

 

The AP recently reported on the growing trend of group selfies.“Usies are a growing trend that I think have far more social value than selfies,” said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behavior. “It’s magical capturing moments we share with other people.” In contrast to one-person selfies, usies are “more about the relationship, and less about you and your hair,” she said. The word — sometimes spelled usie, sometimes ussie — has been showing up in written material since at least April 2013, according to Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal....


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Jeff Domansky's curator insight, August 2, 10:07 AM

Marketing alert. Here they come the "usies".

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LinkedIn Launches A Standalone Sales Navigator To Help Users With “Social Selling” | TechCrunch

LinkedIn Launches A Standalone Sales Navigator To Help Users With “Social Selling” | TechCrunch | Socializing Professional Services | Scoop.it
LinkedIn is fleshing out its tools for salesepople today with a new version of its Sales Navigator. The biggest difference — the Sales Navigator is now a..
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5 Social Media Statistics to Help Target Your Audience Better

5 Social Media Statistics to Help Target Your Audience Better | Socializing Professional Services | Scoop.it
Are teenagers leaving Facebook? Do users over 65 make up the fastest-growing demographic on Twitter? And, most importantly, why should you care about these social media statistics?

Besides the curiosity factor of the shifts in social media network populations, research on the subject is invaluable in helping social media managers shape a successful social media marketing strategy. Knowing the user base of various social media networks can help you target potential customers in a much more...

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The New LinkedIn Sales Navigator: A Sneak Peek

The New LinkedIn Sales Navigator: A Sneak Peek | Socializing Professional Services | Scoop.it
Yesterday, we announced the launch of The New LinkedIn Sales Navigator – a solution built specifically for sales professionals, to help establish and grow relationships with prospects and customers.

LinkedIn has a wealth of information on the people and companies with whom

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David Duncan's curator insight, August 4, 4:15 AM

The new LinkedIn sales navigator will help with relationship building and help organise the process