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The Most Social Companies (in the Least Social Industries) [Infographic]

The Most Social Companies (in the Least Social Industries) [Infographic] | Socializing Professional Services | Scoop.it

Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.

 

To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:

Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industries 

Examples that we used include companies in the following industries:

MedicalPoliceAutomotiveVeterinaryLibraries
Via Lauren Moss
Des Walsh's insight:

Helpful infographic and notes

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Joe Wise's curator insight, May 21, 2013 5:29 PM

The longest infographic ever made >

Socializing Professional Services
Insights and practical information about social media, for busy professionals
Curated by Des Walsh
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For sale: Fake social media followers - CBS News

For sale: Fake social media followers - CBS News | Socializing Professional Services | Scoop.it
For sale: Fake social media followers CBS News Offers to deliver bulk followers to someone's social network account have become a regular feature on "task boards," where freelance workers and companies find each other and arrange temporary working...
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Where to find ideas and inspiration for a blog post

Where to find ideas and inspiration for a blog post | Socializing Professional Services | Scoop.it
Belle Beth Cooper is a co-founder of Exist, a personal analytics platform to help you track and understand your life. This article originally appeared on her personal blog.
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Has social business finally arrived? | Biznology

Has social business finally arrived? | Biznology | Socializing Professional Services | Scoop.it
Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new ...
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Tips For Med Students: How Social Media is Changing Patient Care

Tips For Med Students: How Social Media is Changing Patient Care | Socializing Professional Services | Scoop.it

Your patients tweet from your waiting room. They describes their symptoms on Facebook. They ask about that 'funny rash' on Quora. They looked you up on LinkedIn.

Your patients are engaging in social media --- are you?

Not just personally, but professionally - the expectations have changed. Medicine ultimately is a service industry, and like all service industries, the expectations of our customer, our patients, have changed. They are online and expect us to be as well. The question facing most practices is, to what degree? With practices stretched thin already managing work in the office, how can they devote resources to having an online presence?

These questions do not have simple answers, but like any medical problem you encounter, the first step is to gather more information. Think about your patient population - how active online are they in general? Clearly, there will be a big difference between a pediatrics practice and a geriatrics one. If your patient population is quite broad, another approach is to [drum roll] ask them! Many patients would be happy to let you know where they look for medical information and what ways they find convenient to communicate with your office.

As you have determine what your patients want, you also have to ask yourself how much are you willing to devote. In this day and age, being absent online is no longer an option. At a minimum, you should post basic information about your practice such as the address, telephone number, and office hours. I highly suggest that you have at least a static website that offers this information, and definitely make it accesible on sites that people use to find locations such as Google Maps, Bing Maps, and Yelp.

However, this post is about 'social' media, and static information is not very social. Look into creating  a presence on Facebook and Twitter. You will have to judge whether you want these channels to be more one-way, with patients sending information to you, versus two-way with you or your office actively responding. You also have to judge how 'medical' you want your communications to be, keeping confidentiality and liability issues in mind. Avoid discussing specific medical issues in these forums. However, they function great for communicating general health tips, answering general health questions, and providing specific office information such as hour changes or new medication / treatment options available. Images showing when preventative care should be performed, or basic management algorithms, can be very helpful for patients. If you are particularly intrepid, ask a patient with a 'success' story if you can share their story on your social site. Draw your patients into the conversation with you.

Social media is an unchartered territory for most physicians so don't fear - explore! Learn what kinds of pages and accounts work best on these sites. Try different types of comments and posts. Including engaging content that your patients/fans would want to share with each other. In the social media world, something being 'viral' is a good thing! Help your users catch the bug! Chart your own course in the social media waters. Your patients will benefit and sing your praises - online and off.


Via Plus91
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Julie Munro's curator insight, June 30, 11:52 AM

Medicine ultimately is a service industry, and like all service industries, the expectations of our customer, our patients, have changed. They are online and expect us to be as well. The question facing most practices is, to what degree?

Andrea Robotti's curator insight, July 3, 10:10 AM

Molto probabile che quella descritta in questo articolo non sia una realtà all'ordine del giorno in Italia, ma un atteggiamento positivo potrebbe portarci ad immaginare in sala d'attesa uno scenario simile a quello descritto.


Pazienti, parenti e/o caregivers potrebbero, infatti, utilizzare i social networks per parlare dell'esperienza che stanno vivendo o cercare informazioni dell'ultimo minuto su un contesto ospedaliero o un clinico che non conoscono.


Comportamenti come quelli presentati sono alla base dell'evoluzione che sta rendendo gli stessi social networks dei veri e propri "social" media.  Questa tendenza rende necessaria una decisa presa di coscienza sia da parte di coloro che esercitano la professione medica sia di coloro che dovranno farlo un domani, di come devono essere impostate e gestite le relazioni all'interno di questi canali.   

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Social Networking Stats: 25% of US Smartphone Users Will Use Instagram in 2014, #RLTM Scoreboard

Social Networking Stats: 25% of US Smartphone Users Will Use Instagram in 2014, #RLTM Scoreboard | Socializing Professional Services | Scoop.it
Instagram use is now nearly as high as Twitter's, according to new data from eMarketer, especially among millennials and Gen Xers.
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Second Life's second act will be a social network for virtual reality

Second Life's second act will be a social network for virtual reality | Socializing Professional Services | Scoop.it
Eight years ago, I was slouching through my college's required mass-media course and silently groaning while my professor excitedly mapped out the promises of Second Life. That online virtual world, where players create ...
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Google Plus for Business - How to Create a Google Plus Page

Google Plus for Business - How to Create a Google Plus Page | Socializing Professional Services | Scoop.it
How to create a Google Plus page, and increase business opportunities across all of Google’s products.
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The Ultimate Cheat Sheet for Mastering LinkedIn

The Ultimate Cheat Sheet for Mastering LinkedIn | Socializing Professional Services | Scoop.it
Learn how to use LinkedIn for personal networking and marketing with this ultimate cheat sheet of tips. (LinkedIn is a powerful platform that often gets put on the back burner.
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Myth Busted: My Industry Isn't A Good Fit For Social Media - Forbes

Myth Busted: My Industry Isn't A Good Fit For Social Media - Forbes | Socializing Professional Services | Scoop.it
Myth Busted: My Industry Isn't A Good Fit For Social Media
Forbes
Follow Comments Following Comments Unfollow Comments.
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Why Your Business Should Use Google+ - Business 2 Community

Why Your Business Should Use Google+ - Business 2 Community | Socializing Professional Services | Scoop.it
Why Your Business Should Use Google+
Business 2 Community
Curiously enough, Google+ is the one most frequently neglected or ignored. If we had to guess, this isn't only true among our potential clients, but among small business owners in general.
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Iran Wrestles With Social Media Freedom - Variety

Iran Wrestles With Social Media Freedom - Variety | Socializing Professional Services | Scoop.it
Variety Iran Wrestles With Social Media Freedom Variety The reformist pol is fighting conservative hardliners trying to crack down on social media after a “Happy in Tehran” tribute video to Pharrell Williams, shot with an iPhone, went viral on...
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Creating better customer experience with Social Business strategies.

When an organization is more engaged, it can drive a higher business return. Join IBM VP of Marketing, Scott Hebner, as he shares insight into the business benefits attained from Social Business...
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Watch out: luxury travellers in Asia-Pacific are the most prolific on social media - Tnooz

Watch out: luxury travellers in Asia-Pacific are the most prolific on social media - Tnooz | Socializing Professional Services | Scoop.it
Watch out: luxury travellers in Asia-Pacific are the most prolific on social media
Tnooz
Luxury travellers in the Asia-Pacific region contribute the highest online reviews amongst global travellers.
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In social media marketing, who owns your brand’s voice?

In social media marketing, who owns your brand’s voice? | Socializing Professional Services | Scoop.it
Lisa Roolant is the London-based Lead Strategist for audience.io, a New York and London based audience development company. This post originally appeared on the Percolate blog.
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Social Media Best Practices for Infographics

Social Media Best Practices for Infographics | Socializing Professional Services | Scoop.it

Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics.  

Each social network has different image display requirements.

For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic.

 

The team at Lemonly put together a great infographic covering keys for social sharing on:

FacebookTwitterPinterestLinkedIn

Have a look and bookmark for future reference...


Via Lauren Moss, aanve, Idea Grove
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Nine0Media's curator insight, May 19, 10:27 PM

#DIYSEO #SocialMediaTools

Social Globe's curator insight, May 20, 8:37 AM

Astuces pour adapter ses infographies aux principaux réseaux sociaux

Idea Grove's curator insight, June 25, 6:09 PM

Nice infographic from Lemonly on social media best practices for infographics!

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Guy Kawasaki’s 10-20-30 Rule for Presentations

Guy Kawasaki’s 10-20-30 Rule for Presentations | Socializing Professional Services | Scoop.it
An effective rule for public speaking: 10 slides, 20 minutes, 30 point font, thanks to @guykawasaki. http://t.co/AYv0RZqPMp
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BJP asks its MPs to tread carefully on social media - Zee News

BJP asks its MPs to tread carefully on social media - Zee News | Socializing Professional Services | Scoop.it
Times of India BJP asks its MPs to tread carefully on social media Zee News Surajkund: The impact and reach of social media emerged as the main point of discussion on Sunday in the workshop for first-time BJP MPs with several of them seeking the...
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The Timeline of Social Networking - #infographic

The Timeline of Social Networking - #infographic | Socializing Professional Services | Scoop.it
For as long as people have walked the Earth, we've been thinking up ways to network. Here's an infographic that looks at how we've connected since the dawn of time.

Via Thomas Faltin
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Iraq's Sunni Militants Take to Social Media to Advance Their Cause and Intimidate - New York Times

Iraq's Sunni Militants Take to Social Media to Advance Their Cause and Intimidate - New York Times | Socializing Professional Services | Scoop.it
Raw Story Iraq's Sunni Militants Take to Social Media to Advance Their Cause and Intimidate New York Times BAGHDAD — The extremist group battling the Iraqi government, the Islamic State in Iraq and Syria, may practice a seventh-century version of...
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The latest in online trends for the elderly? Social media coaches - Sacramento Bee

The latest in online trends for the elderly? Social media coaches - Sacramento Bee | Socializing Professional Services | Scoop.it
The latest in online trends for the elderly? Social media coaches
Sacramento Bee
Jim Patterson needed help. His granddaughter had tagged him in a photo of the two of them that she posted on his Facebook account, and he didn't know what to do.
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Technorati quietly killed its once-authoritative blog ranking system in May

Technorati quietly killed its once-authoritative blog ranking system in May | Socializing Professional Services | Scoop.it
There was once a time when Technorati.com meant something to online publishers. It was their professional reputation, and featuring on it was the goal of many.
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Financial Adviser’s Social Media Compliance Isn’t Just For The Networks - Social Media Content On Demand For Your Business

Financial Adviser’s Social Media Compliance Isn’t Just For The Networks - Social Media Content On Demand For Your Business | Socializing Professional Services | Scoop.it
If you follow developments in social media for financial advisers, you’ll be aware that the FCA has said it will release new social media guidelines in the first part of 2014 for all of the firms they regulate.
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How to identify, build and retain social media influencers

How to identify, build and retain social media influencers | Socializing Professional Services | Scoop.it
This post is brought to you by Simply Measured.
Influence on social media is a function of follower count and thought leadership. This leadership can occur within a specific topic, industry, content-type – even a hashtag.
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Egypt Wants Greater Monitoring of Bloggers, Social Media - Voice of America (blog)

Egypt Wants Greater Monitoring of Bloggers, Social Media - Voice of America (blog) | Socializing Professional Services | Scoop.it
Voice of America (blog) Egypt Wants Greater Monitoring of Bloggers, Social Media Voice of America (blog) Newly leaked documents show the Egyptian government now wants to greatly expand its monitoring of Egyptians' use of social media, hauling in...
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Do LinkedIn Endorsements Really Matter? - Forbes

Do LinkedIn Endorsements Really Matter? - Forbes | Socializing Professional Services | Scoop.it
Forbes
Do LinkedIn Endorsements Really Matter?
Forbes
LinkedIn LinkedIn has done an exceptional job of establishing itself as the place to go to maintain your professional online presence.
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