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Socializing Professional Services
Insights and practical information about social media, for busy professionals
Curated by Des Walsh
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14 Recent Changes Social Media Marketers Need to Know

14 Recent Changes Social Media Marketers Need to Know | Socializing Professional Services | Scoop.it
Here are 14 of the most recent changes to Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram that social media marketers can benefit from.

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Ryan Somlai's curator insight, December 10, 7:26 AM

Social media moves fast, along with some of the features that they contain. This is a great article for any company that has a social media presence. It talks about some of the new features on facebook, including searching for past posts, which can affect the way that social media marketers use keywords in their content. LinkedIn has a new feature where you can view statistics based on who has looked at your profile, and where these views are coming from. 

Andrew Wilson's curator insight, December 13, 2:51 AM

Wao.................

Jaione's curator insight, December 15, 3:48 AM

Sare Sozial nagusien 14 aldaketa onuragarri Social Media delakoan ibiltzen garenontzat.

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Pinterest: The Social Search Goldmine

Pinterest: The Social Search Goldmine | Socializing Professional Services | Scoop.it
Pinterest's potential is on the rise. Columnist Benjamin Spiegel shares surprising stats on how dominant the social network has become.

Via Brian Yanish - MarketingHits.com, Jeff Domansky
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David Sousa's curator insight, November 23, 5:08 PM

A new player is emerging in the social search landscape and it’s Pinterest. According to the article, over the last 12-18 months, the number of search engine results containing Pinterest content has nearly doubled. Its biggest search topics have to do with beauty, hair, and home, which has seen an increase of over 400 percent year-over-year. That is insane! Pinterest users going in with a certain mindset when searching for topics. They know what they want to view and fully expect to be brought to the product page when they click on the image or link they are viewing. A big part that is playing in the success of Pinterest is that it is delivering high quality and value traffic. The charts within the article show the overwhelming dominance that Pinterest has in terms of referral traffic. I have never used Pinterest before. I mainly thought of it as a site for females because most topics of pins are beauty, hair, clothing, and other topics that I am obviously not interested in. But it appears that it is becoming more than that now. I could probably go in with the mindset of looking for sports related pins or helpful workout tips which would make the site more interesting for me to use. However, I am trying to step away from social media and other networks so I doubt I will ever enter the world of Pinterest. It is interesting to see that it is making a rise in terms of social searching.

Rachel Turner Dool's curator insight, December 1, 10:38 PM

A platform to continue to watch

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3 Social-Media Mistakes That Are Killing Interest in Your Company - Entrepreneur

3 Social-Media Mistakes That Are Killing Interest in Your Company - Entrepreneur | Socializing Professional Services | Scoop.it
While entrepreneurs launch social-media campaigns to help spread the word, their strategy can backfire -- causing more harm than good. Here are three things not to do.
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How are Physicians using Social Media?

How are Physicians using Social Media? | Socializing Professional Services | Scoop.it
[Guest Post from Rob Silas, Group Director, Analytics at WCG] As physicians increase their use of social media, they use it in ways that benefit their patients as well as their practices. Physician...

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Shirley A Williams's curator insight, October 27, 8:39 PM

Insightful data on how physicians are using social media. What is interesting is that only 7% of the usage is related to patient interaction. While 70+% is used for health care news and interacting with other doctors. The good news is that these collaborative tools are being used however I would like to see more collaboration with the patient.

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Social Media and the Hong Kong Protests - The New Yorker

Social Media and the Hong Kong Protests - The New Yorker | Socializing Professional Services | Scoop.it
The pro-democracy movement in Hong Kong enjoys a global network of online support. In the social-media age, protests are no longer “local.”
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Is social business the new trend in Middle East? - Dubai Chronicle

Is social business the new trend in Middle East? - Dubai Chronicle | Socializing Professional Services | Scoop.it
Business Intelligence Middle East
Is social business the new trend in Middle East?
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China's Social Media Underground - Foreign Policy

China's Social Media Underground - Foreign Policy | Socializing Professional Services | Scoop.it
China's Social Media Underground Foreign Policy But as censorship of mainland Chinese social media has become increasingly restrictive, Twitter has become a kind of Chinese social media underground, concentrating many of the dissident and activist...
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Russian Soldier Exposes Invasion: Social Media post undermines Kremlin Ukraine war denial

More evidence of Russian soldiers operating in Ukraine. Photos have emerged on social media of a Russian soldier who posted photos of himself and fellow troops on aparent active service deep...
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Pew: Social Media Fosters a 'Spiral of Silence' on Controversial Issues - PBS MediaShift

Pew: Social Media Fosters a 'Spiral of Silence' on Controversial Issues - PBS MediaShift | Socializing Professional Services | Scoop.it
PBS MediaShift Pew: Social Media Fosters a 'Spiral of Silence' on Controversial Issues PBS MediaShift Two years ago, the Pew Research Center reported that more than a third of social media users have used networking sites to post their own thoughts...
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What do people love to retweet?

What do people love to retweet? | Socializing Professional Services | Scoop.it
This post originally appeared on the TwitterCounter blog. What makes a tweet worth sharing? Are there certain types of tweets that perform better than others?
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The 4 Ways to Find Online Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The 4 Ways to Find Online Influencers | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Socializing Professional Services | Scoop.it
The 4 ways to find online influencers, and the 8 things you can ask influencers to do for your brand. Includes slides and free Webinar recording, from Jay Baer.

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Alert: watch out for 'confirm your email address' LinkedIn phishing scam | Action Fraud

Alert: watch out for 'confirm your email address' LinkedIn phishing scam | Action Fraud | Socializing Professional Services | Scoop.it
Fraudsters are purporting to be from the businesses social network LinkedIn claiming your account has been blocked due to inactivity and, to restore access; you are required to click a link to confirm your email address [17 July 2014] (RT @SuffolkTS:...
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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | Socializing Professional Services | Scoop.it

Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks ...Well luckily, I'm about to share with you that exact data. I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web....


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Jeff Domansky's curator insight, August 6, 11:17 AM

Valuable headline writing tips for bloggers.

Luis Cano's curator insight, August 6, 11:51 AM

Mas clientes a tu Blog ...

Lauren Mackie's curator insight, August 6, 8:42 PM

Customers need to be enticed. A few of the lessons Sarah Goliger teaches us are that:  When creating a title make it a question. Don't limit your audience by having a narrow topic; go broad. Use rarely used adjectives. and use language which talks about the customer not you. Basically, just be creative.

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How to Structure a Perfect SEO Optimized Page

How to Structure a Perfect SEO Optimized Page | Socializing Professional Services | Scoop.it
With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order t

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Jeff Domansky's curator insight, November 21, 11:59 PM

Great SEO advice from Neil Patel.

Gerard Downey's curator insight, November 24, 7:02 PM

How to best setup your landing pages for local seo 

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4 Ways to Use Social Media for Customer Service

4 Ways to Use Social Media for Customer Service | Socializing Professional Services | Scoop.it
Customer service requires human touch. How does social media play into customer relation? Here are four ways to use social media for customer service.

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Your Biggest Social Media Risk: Not Doing Anything About Social Employees - Wired

Your Biggest Social Media Risk: Not Doing Anything About Social Employees - Wired | Socializing Professional Services | Scoop.it
The business world has a strange habit of speaking about social media as if it were a mystical land where the nature of human conversations, relationships and emotions radically change – but they don’t.
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Will new social network Ello finally topple Facebook's dominance? - ZDNet

Will new social network Ello finally topple Facebook's dominance? - ZDNet | Socializing Professional Services | Scoop.it
ZDNet
Will new social network Ello finally topple Facebook's dominance?
ZDNet
You are not a product. Will new social network Ello finally topple Facebook's dominance ZDNet Image: Ello.
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China Scrambles To Censor Social Media - Huffington Post

China Scrambles To Censor Social Media - Huffington Post | Socializing Professional Services | Scoop.it
Deutsche Welle
China Scrambles To Censor Social Media
Huffington Post
The Instagram logo is displayed on a tablet on December 20, 2012 in Paris.
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LinkedIn Tips: 5 Ways To Manage Endorsements - InformationWeek

LinkedIn Tips: 5 Ways To Manage Endorsements - InformationWeek | Socializing Professional Services | Scoop.it
LinkedIn Tips: 5 Ways To Manage Endorsements
InformationWeek
LinkedIn launched Endorsements, a feature that lets your connections give their stamp of approval to your skills and qualifications, nearly two years ago.
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Tip: What image types actually help your blog post get shared?

Tip: What image types actually help your blog post get shared? | Socializing Professional Services | Scoop.it

Quick Sprout recently gathered some data for image use in blog posts, which suggests, among other things, that using royalty-free images are no longer beneficial to a blog post’s success.

 

Neil Patel and his team did a quality job using 41 blogs from varying industries as the sample. You can also do this same study for your blog for even more relevant info.

 

My experience tell me these lessons will hold for most businesses....


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Jeff Domansky's curator insight, September 11, 10:07 AM

Forget those stock photos and check what works best for business. There are some differences. Valuable reading. 9/10

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LinkedIn Is Reviewing China Censorship Policy | Global News - Advertising Age

LinkedIn Is Reviewing China Censorship Policy: LinkedIn expanded into China this year, adopting policies in li... http://t.co/Eq6nhuliTF
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See the New LinkedIn Sales Navigator in Action

See the New LinkedIn Sales Navigator in Action | Socializing Professional Services | Scoop.it
It’s certainly been an exciting two weeks since our New LinkedIn Sales Navigator launch.  We’ve seen a great response from our customers and the media, as we pursue our mission to connect buyers and sellers to build relationships that drive

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Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY]

Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY] | Socializing Professional Services | Scoop.it
Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.

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Understand your Twitter audience better with Riffle

Understand your Twitter audience better with Riffle | Socializing Professional Services | Scoop.it

Building a community of targeted followers is the most important thing for a business that seeks to stand out from the crowd. Unfortunately, it can be a daunting task, especially if you have a very small budget and/or are pressed for time. That is the reason why a tool like Riffle by CrowdRiff matters.

 

Riffle is a Chrome extension that gives you instant insight about Twitter users and allows you to interact with them “on their own terms.” Once installed, all you have to do is log into your Twitter account, and you are set....


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Jeff Domansky's curator insight, August 6, 11:11 PM

Cendrine Marrouat looks at Riffle, a free Twitter analytics tool.

Gordie Chase's curator insight, August 8, 9:51 AM

Stop wasting your energy and get this free app.

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10 Surprising Social Media Stats To Make You Rethink Your Strategy

10 Surprising Social Media Stats To Make You Rethink Your Strategy | Socializing Professional Services | Scoop.it
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.

Via ICTPHMS, Thomas Faltin
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