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3 Things Marketers Can Learn From the Media | Mashable

3 Things Marketers Can Learn From the Media | Mashable | Socializing is only human | Scoop.it

We’ve seen a lot of changes in media this year: from new devices and multiple screens driving responsive design, to the rise of native advertising, and the importance of imagery on social networks. The media is an industry that, for the most part, tends to innovate quickly, at the risk of dying. And most of the trends and disruptions that media face usually affect marketers shortly thereafter. So with that, here are three things the media has learned this year that marketers ought to pay attention to as they head into 2013....


Via Jeff Domansky
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Learn from others' sucess

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Jeff Domansky's curator insight, January 2, 2013 7:52 PM

Three important trends for all business to watch...

Socializing is only human
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Rescooped by Elsa Luz from Linkedin (Training Classes)
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Sorry, #LinkedIn Users: You're Not All That Special - PRNewser

Sorry, #LinkedIn Users: You're Not All That Special - PRNewser | Socializing is only human | Scoop.it

Good question! If you're one of the 200 million people around the world who maintain a LinkedIn profile and you have more than, say, 50 connections, then you almost certainly received some version of this recent email: ...


Via Rui Pedro Caramez
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Why Your Social Media Metrics Are a Waste of Time

Why Your Social Media Metrics Are a Waste of Time | Socializing is only human | Scoop.it
The intangible benefits of social media are the enemy of actionable metrics.
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Are likes, followers and page views mere "vanity metrics"?

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Rescooped by Elsa Luz from SEO and Social Media Marketing
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How Relevant Are Social Signals For SEO?

How Relevant Are Social Signals For SEO? | Socializing is only human | Scoop.it

Most social media sites consequently use the nofollow attribute, and this would mean that the traditional approach to ranking pages is not an initiator. Of course, there are those who believe that Google is selective in the sense of treating nofollow links.

 

One should keep in mind that the signal is not always the same as the ranking factor. Google said: “We are using it as a signal in ranking of organic news and results. Also, we use it for improving news on the basis of how many people shared an article.” 

 

Other types of signals are:

 

 - Discovery

 - The concept of trust (sites and users)

 - Temporal (speed)

 - Context (semantics)

 - Behavioral 

 

Read More: http://www.annettapowellonline.com/social-signals-for-seo


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5 Better Ways to Network on Twitter and LinkedIn - Forbes

5 Better Ways to Network on Twitter and LinkedIn - Forbes | Socializing is only human | Scoop.it
Social media is great for networking, but it can also feel totally overwhelming. Here are a few ways to sift through the noise and find the people and conversations that you should be engaged with.

Via Susan Bainbridge
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Rescooped by Elsa Luz from Marketing Trends (2013-future)
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The future of social media - The Guardian

The future of social media - The Guardian | Socializing is only human | Scoop.it

Some of the biggest brands are learning the hard way that there is more to success online than simply getting people to 'like' you on Facebook. David Benady reports on the importance of using social media creatively


Via Paula Maria Tinoco Trindade
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Rescooped by Elsa Luz from Public Relations & Social Media Insight
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3 Things Marketers Can Learn From the Media | Mashable

3 Things Marketers Can Learn From the Media | Mashable | Socializing is only human | Scoop.it

We’ve seen a lot of changes in media this year: from new devices and multiple screens driving responsive design, to the rise of native advertising, and the importance of imagery on social networks. The media is an industry that, for the most part, tends to innovate quickly, at the risk of dying. And most of the trends and disruptions that media face usually affect marketers shortly thereafter. So with that, here are three things the media has learned this year that marketers ought to pay attention to as they head into 2013....


Via Jeff Domansky
Elsa Luz's insight:

Learn from others' sucess

more...
Jeff Domansky's curator insight, January 2, 2013 7:52 PM

Three important trends for all business to watch...

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3 ways to make your PR plans more social | Articles | Home

3 ways to make your PR plans more social | Articles | Home | Socializing is only human | Scoop.it
Are you practicing media relations from 20 years ago? Update your strategy with these tips.
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Rescooped by Elsa Luz from Public Relations & Social Media Insight
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The Beginners Guide To Social Media Marketing Strategy Development

The Beginners Guide To Social Media Marketing Strategy Development | Socializing is only human | Scoop.it

Most businesses begin developing their social media marketing strategy the wrong way. Here’s what they’re doing wrong and how to do it the right way.


Via Helder Gonçalves, paulo oliveira, Fred Zimny, Barb Lack, Jeff Domansky
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