Socialized SEO
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Socialized SEO
Social Media meets SEO
Curated by Tim O'Keefe
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Google's Eye is Upon You

Google's Eye is Upon You | Socialized SEO | Scoop.it

The Eye of the Google
Google is omnipotently everywhere. We can either complain about the Orwellian implications or leverage it for our advantages.

Tim O'Keefe's insight:

http://www.houseblogger.com/houseblogger/2013/06/googles-eye-is-upon-you.html

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Facebook V GPlus for Sales

Facebook V GPlus for Sales | Socialized SEO | Scoop.it
Tim O'Keefe's insight:

Gplus out pulls Facebook for shares leading to sales.

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Yahoo Wants Out of Microsoft Search Deal

Yahoo Wants Out of Microsoft Search Deal | Socialized SEO | Scoop.it
Yahoo CEO Marissa Mayer has been trying to pull out of the agreement for almost a year. Mayer has already met with her previous employer Google and agreed to enter an alternative search partnership if the Microsoft agreement can be concluded.
Tim O'Keefe's insight:

I think this was inevitable. Mayer is too practical to basically be a renta engine.

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Patch.com, Huffington Post Dominate Google News Results [Study]

Patch.com, Huffington Post Dominate Google News Results [Study] | Socialized SEO | Scoop.it
A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most visibility, followed by Huffington Post, Disney’s Go.com, NYTimes.com and WashingtonPost.com.
Tim O'Keefe's insight:

Patch is the hyperlocal site that covers hyper local news.

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Word Press Bots and Hackers and Bugs Oh My!

Word Press Bots and Hackers and Bugs Oh My! | Socialized SEO | Scoop.it

The Word Press Bots are coming to take us away, oh my! Attack Will Robinson!

Tim O'Keefe's insight:

Another Bot attack is coming and a warning and strategy to be protected.

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Tim O'Keefe's comment, May 2, 2013 9:24 AM
ooops the link is bad. It has a Pinterest link so here is the correct one. http://www.houseblogger.com/houseblogger/2013/04/word-press-bots-and-hackers-and-bugs-oh-my.html
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Google Places Optimization

Google Places Optimization | Socialized SEO | Scoop.it

Google Places Optimization What is a NAP? What is a citation? What is a KML? What is a geo site map? How to optimize and rank your Google Places page.

Tim O'Keefe's insight:

Many folks wanted more information on how to optimize and rank a local Places page on Google. So I produced a rather meaty how to guide and video. Peeps are telling me I  should have charged for it. Get it now before I come to my senses.

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Google+ Integration Allows Domination Over Twitter | Social Media Today

Google+ Integration Allows Domination Over Twitter | Social Media Today | Socialized SEO | Scoop.it

Google Plus has a number of killer features which are driving its growth and helping it steal precious attention away from the established social networks. Here's a look at several of them. GPlus must be considered not just for social, but for social search also. http://www.socializedseo.com

Tim O'Keefe's insight:

Google Plus, the burgeoning social network from search giant Google, recently overtook twitter  in the list of social platforms with the most active users, despite the latter officially winning the crown for fastest growing network for 2012.

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Who converts better? Google or Facebook?

Who converts better? Google or Facebook? | Socialized SEO | Scoop.it

Who converts better? Google or Facebook? Conversions go to Google. Except interestingly FB is 90% CPC vs Googles 16% CPC while Google wins at 83% for organic, and Facebook is at 10% organic.  This was a study by Has Offers so like with any internet study. I say hey it must be true I read it on the net.

Tim O'Keefe's insight:

Who converts better? Google or Facebook? Conversions go to Google. Except interestingly FB is 90% CPC vs Googles 16% CPC while Google wins at 83% for organic, and Facebook is at 10% organic.  This was a study by Has Offers so like with any internet study. I say hey it must be true I read it on the net.

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Twitter: 7 Highly Effective Habits

Twitter: 7 Highly Effective Habits | Socialized SEO | Scoop.it
New research on half-a-million tweets over 15 months reveals the factors which increase follower-count.
Tim O'Keefe's insight:

New research on half-a-million tweets over 15 months reveals the factors which increase follower-count.Interestingly, this reminds me of the time someone on Facebook harkened the Bobby Brown song, "Everybodys talkin'", nobody is listening.

  • Informers: 20% share information and reply to other users
  • Meformers: 80% mostly send out information about themselves.

This study found that it's the informers who get more followers, while the meformers lose out.Broadcast or Engage. Engaging doesn't scale well for those without social skills. http://www.socializedseo.com

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001.jpg (382x331 pixels)

001.jpg (382x331 pixels) | Socialized SEO | Scoop.it
Tim O'Keefe's insight:

Which of the following Social Media tools does your firm use regularly?

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Google Talks WMT Search Queries [Video]

Google Talks WMT Search Queries [Video] | Socialized SEO | Scoop.it

This Google video is a pretty good description of what to look for in Google analytics. I like how she explains it.

Tim O'Keefe's insight:

I like this explanation on how to use Google Analytics.

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7 Ways Google Plus Communities Can Be Used To Benefit Your SEO

7 Ways Google Plus Communities Can Be Used To Benefit Your SEO | Socialized SEO | Scoop.it

1.Create awareness about your brand and the services you offer 

2.Start a new Community 

3.Maintain authority on your industry-related discussions

4.The Public Communities on Google Plus are indexed by Google search 

5.Engage with users 

Tim O'Keefe's insight:

The examples are a bit broad so I will add some of my own.

6 It can provide links into your main world of websites or social circles in G+ and outside G+.
7.It can build you as a thought leader worth following elsewhere.
8.Bonus G Social shows up automatically in Google.

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Five Ways To Build Links For Local SEO | Search Engine ...

Five Ways To Build Links For Local SEO | Search Engine ... | Socialized SEO | Scoop.it
About: Guest post by Will Stevens, owner of the SEO and social media blog What Is Search? ... Combine this with a social media strategy, and you will not only attract links but also get some word of mouth marketing going.

Via Mike Gardner
Tim O'Keefe's insight:

The Best way to use this for Places in Google is thru NAPS (name, address,city, phone) or citations as they are commonly called in the biz. They are treated like links are for organic.

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Bing XML Sitemap Plugin - Bing Webmaster Tools

Bing XML Sitemap Plugin - Bing Webmaster Tools | Socialized SEO | Scoop.it
Download the Bing XML Sitemap Plugin, the open-source server plugin which generates XML Sitemaps for websites on IIS and Apache.
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Facebook Graph Search: Local Search Ranking Factors

Facebook Graph Search: Local Search Ranking Factors | Socialized SEO | Scoop.it
Facebook Graph Search could be an important driver of new customers for local businesses as it continue to roll out. This post covers a number of local ranking factors for Graph Search, and includes key takeaways for local business owners.
Tim O'Keefe's insight:

The potential for Graph to own the local business review /reputation space.

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Los Angeles-Long Beach, CA Real Estate Market Trends

Los Angeles-Long Beach, CA Real Estate Market Trends | Socialized SEO | Scoop.it

March real estate trends for Los Angeles-Long Beach, CA, including Los Angeles-Long Beach, CA median list prices, Los Angeles-Long Beach, CA average list prices, Los Angeles-Long Beach, CA median age of inventory, and Los Angeles-Long Beach, CA... http://www.positiveonrealestate.com

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Social SEO Graphic

Social SEO Graphic | Socialized SEO | Scoop.it
Tim O'Keefe's insight:

A cool script that makes a graphic word cloud out of your web sites words.

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Co-Citation and Co-Occurrence – The Next Big Thing in SEO - Search Engine Journal

Co-Citation and Co-Occurrence – The Next Big Thing in SEO - Search Engine Journal | Socialized SEO | Scoop.it

Google has experimented with a list of algorithm changes. Over the past couple of years, these changes have of course directly affected the way SEO works.The key word to get is citation, ie links. Links still matter lots! http://www.houseblogger.com 

Tim O'Keefe's insight:

.. these changes have of course directly affected the way SEO works.The key word to get is citation, ie links. Links still matter lots! http://www.houseblogger.com

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Has Googles Local Preference Killed Your SERP?

Has Googles Local Preference Killed Your SERP? | Socialized SEO | Scoop.it

Many local website owners have recently seen their search results get encroached upon by Google Places 7 packs. Realtors, Mortgage pros sites, dentists, doctors and more local based sites have seen Googles preference for local force their organic results down below the Places results. Many believe it is Google's affinity towards the growing mobile market that is causing this preference.

Tim O'Keefe's insight:

The Local results have taken over many local websites search results.

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Google Releases the Story of Search

Google Releases the Story of Search | Socialized SEO | Scoop.it

Google Releases the Story of Search from crawl to results to spam fighting.

  1. Crawl
  2. Test and give results
  3. Give relevant results with spam resistance.
Tim O'Keefe's insight:

Google tells the story of search with commentary on their real genius by yours truly at the end.

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Perfect PR and SEO Relationship: 3 Tips

Perfect PR and SEO Relationship: 3 Tips | Socialized SEO | Scoop.it
Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work.
Tim O'Keefe's insight:

Having a list of local editors and writers can get you or your site great publicity.

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18 Social & Local Marketing Ideas Based on the Consumer Journey

18 Social & Local Marketing Ideas Based on the Consumer Journey | Socialized SEO | Scoop.it
These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory.
Tim O'Keefe's insight:

The consumers journey and your social media.

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Marketers Use Social Media Data to Drive Campaigns

Marketers Use Social Media Data to Drive Campaigns | Socialized SEO | Scoop.it

Two-thirds of marketers say they are investing more in data-related areas in 2013, with most expecting to use findings gleaned from social media to drive campaigns in the coming year. So, what are marketers’ best sources of customer data? As of October 2012, 49% said website analytics, 19% said data from email campaigns and 12% said data arising from social media interaction. Other data sources included SMS/phone analytics, direct mail interaction and display analytics.

Tim O'Keefe's insight:

12% Social data driving media campaigns.

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Conversation Agent: 48 Percent Combine Social and Search in Buying Process

Conversation Agent: 48 Percent Combine Social and Search in Buying Process | Socialized SEO | Scoop.it
We're social creatures, we tend to follow the advice of our friends and neighbors. 78 percent of us would rather buy a product or service upon the (genuine) recommendation of another person than by clicking on an ad.
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