Somewhere in between Sales 101 and our first time in the "Sales Box" of a car dealership, most of us came up with what professionalism should and should not be. I think most decide, "whatever I just went thru in that dealership is what I don't want to do to people".
NAR has somehow led an industry that is wrought with lightweight sales training and has defined (better said, mislead) what should be the definition of professionalism. The behemoth organization's attempt at adding professional designations that require time and money by the "flock", but in reality add little value to an agents bottom line.
We share top notch tactics to get content watched and read and picked up by the engines. This is the start of the SEO advice that I gave Barry Cunningham that prompted him to get rapid results within a month and give me three unsolicited testimonials on Facebook as he broke through another Google barrier. At the end of the talk he shares his own ninja secrets for how he promotes his content on Facebook.
Be The PIed Piper in I just penned another post for you. It is packed with lessons and this one comes with a ton of links for reference and your own personal study. The post is called Why Your Social Media Effort is Failing. http://www.socializedseo.com/why-your-social-efforts-are-failing/ Probably the most important word in the whole piece is "demonstrate". This is my favorite marketing word in 2015. Why? Because while the vast majority of your competitors are waiting for a client. You can be demonstrating and syndicating to the internet why you are the most valuable business for them.
Key Points You Will Receive When You Read This Complete Article: Your experiences and skills demonstrated in text, video, and audio, are the only unique content Continue reading What is Your Very Best Defense Against Bigger Websites? →
Social Search Optimization in the Real Estate World #SocialSearchOptimization#SocialSearchOptimizationRealEstate A few decades ago, the Internet was dubbed the Information Highway, but things have changed over the years. Although people everywhere still use the Internet to obtain information, the Internet has turned into a place where people shop, book flights, search for homes, or make reservations for a weekend getaway. More importantly, business professionals use the Internet to market their business through Internet marketing strategies called social search optimization (SSO) and search engine optimization (SEO).
If you do not know Robert Cialdini's work then you must right now go out and buy his books Influence and Yes. Why? If you have studied any marketing at all then you have researched direct response and the great copywriters like John Carlton, and...
Tim O'Keefe's insight:
Six drivers that cause influence to happen automatically
When it comes to social media, it’s a pretty well-known fact that images automatically do well. Users are attracted to visuals much more than they are plain text. However, sharing an image that isn’t the right size can be terrible for you or your brand.
SurePayroll has created an infographic (featured below), giving you the inside scoop on making sure your image is perfect, no matter where you choose to share it.
From Twitter and Facebook, to Pinterest and Tumblr, this infographic has guidelines for getting your image sizing right on the seven most popular social media sites. The next time you have an image you’d like to share, double check the size before posting to ensure that your picture isn’t too big – or too small – to make an impact....
So a client asked me about creating videos easily. I told him I would make this tutorial. But the process was considered under the idea that a local business would take photos and then process those videos into a YouTube … Continue reading →
Buyologyisms: Sex doesn't sell and fear does. Warning labels may increase consumption...
Tim O'Keefe's insight:
From “Buyology—Truth and Lies About Why We Buy,” author and researcher, Martin Lindstrom -Warning labels on tobacco seem to stimulate cravings. This could be a partial explanation as to why tobacco companies have been able to grow sales by 13 percent worldwide even though advertising of tobacco products is increasingly restricted or banned in most countries. - The majority of product placements are ineffective. If the product being promoted has little or no connection to the context in which it is placed, consumers will not care. -There is a clear connection in the brain with how a religious person reacts to imagery depicting something meaningful to his or her faith, and how a person loyal to a specific brand reacts to that logo or product. -Fear sells and sex doesn’t. Safety (security) and sex have long been seen as primal needs in humans. Ads that focus on sex indeed grab our attention, but the actual message is ignored. Political advertising messages that build on fear are an effective means to influence voters. Reminds me of the line we will do more to avoid pain than to gain pleasure.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Creating engaging newsletters with your curated content is really easy.