Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data; but what does that mean for site owners? Whether you know it or not yet, Search(er) User Experience matters to you and your site.
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Scooped by Tim O'Keefe onto Socialized SEO |
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Google Releases the Story of Search from crawl to results to spam fighting.
Tim O'Keefe's insight:
Google tells the story of search with commentary on their real genius by yours truly at the end. Delete the scoop?
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Download the Bing XML Sitemap Plugin, the open-source server plugin which generates XML Sitemaps for websites on IIS and Apache. Delete the scoop?
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Facebook Graph Search could be an important driver of new customers for local businesses as it continue to roll out. This post covers a number of local ranking factors for Graph Search, and includes key takeaways for local business owners.
Tim O'Keefe's insight:
The potential for Graph to own the local business review /reputation space. Delete the scoop?
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March real estate trends for Los Angeles-Long Beach, CA, including Los Angeles-Long Beach, CA median list prices, Los Angeles-Long Beach, CA average list prices, Los Angeles-Long Beach, CA median age of inventory, and Los Angeles-Long Beach, CA... http://www.positiveonrealestate.com Delete the scoop?
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Tim O'Keefe's insight:
A cool script that makes a graphic word cloud out of your web sites words. Delete the scoop?
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Google has experimented with a list of algorithm changes. Over the past couple of years, these changes have of course directly affected the way SEO works.The key word to get is citation, ie links. Links still matter lots! http://www.houseblogger.com
Tim O'Keefe's insight:
.. these changes have of course directly affected the way SEO works.The key word to get is citation, ie links. Links still matter lots! http://www.houseblogger.com Delete the scoop?
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Many local website owners have recently seen their search results get encroached upon by Google Places 7 packs. Realtors, Mortgage pros sites, dentists, doctors and more local based sites have seen Googles preference for local force their organic results down below the Places results. Many believe it is Google's affinity towards the growing mobile market that is causing this preference.
Tim O'Keefe's insight:
The Local results have taken over many local websites search results. Delete the scoop?
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New research on half-a-million tweets over 15 months reveals the factors which increase follower-count.
Tim O'Keefe's insight:
New research on half-a-million tweets over 15 months reveals the factors which increase follower-count.Interestingly, this reminds me of the time someone on Facebook harkened the Bobby Brown song, "Everybodys talkin'", nobody is listening.
This study found that it's the informers who get more followers, while the meformers lose out.Broadcast or Engage. Engaging doesn't scale well for those without social skills. http://www.socializedseo.com Delete the scoop?
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Tim O'Keefe's insight:
Which of the following Social Media tools does your firm use regularly? Delete the scoop?
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This Google video is a pretty good description of what to look for in Google analytics. I like how she explains it.
Tim O'Keefe's insight:
I like this explanation on how to use Google Analytics. Delete the scoop?
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1.Create awareness about your brand and the services you offer 2.Start a new Community 3.Maintain authority on your industry-related discussions 4.The Public Communities on Google Plus are indexed by Google search 5.Engage with users
Tim O'Keefe's insight:
The examples are a bit broad so I will add some of my own. 6 It can provide links into your main world of websites or social circles in G+ and outside G+. Delete the scoop?
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About: Guest post by Will Stevens, owner of the SEO and social media blog What Is Search? ... Combine this with a social media strategy, and you will not only attract links but also get some word of mouth marketing going. Via Mike Gardner
Tim O'Keefe's insight:
The Best way to use this for Places in Google is thru NAPS (name, address,city, phone) or citations as they are commonly called in the biz. They are treated like links are for organic. Delete the scoop?
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Many social CRM systems use sophisticated algorithms to identify, route, and prioritize social help requests in real-time for brands. But it's still up to decision makers to guide these systems to what, when, and how to traffic social mentions. Delete the scoop?
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Scooped by Tim O'Keefe |
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Yahoo CEO Marissa Mayer has been trying to pull out of the agreement for almost a year. Mayer has already met with her previous employer Google and agreed to enter an alternative search partnership if the Microsoft agreement can be concluded.
Tim O'Keefe's insight:
I think this was inevitable. Mayer is too practical to basically be a renta engine.
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A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most visibility, followed by Huffington Post, Disney’s Go.com, NYTimes.com and WashingtonPost.com.
Tim O'Keefe's insight:
Patch is the hyperlocal site that covers hyper local news.
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Scooped by Tim O'Keefe |
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The Word Press Bots are coming to take us away, oh my! Attack Will Robinson!
Tim O'Keefe's insight:
Another Bot attack is coming and a warning and strategy to be protected.
Tim O'Keefe's comment,
May 2, 9:24 AM
ooops the link is bad. It has a Pinterest link so here is the correct one. http://www.houseblogger.com/houseblogger/2013/04/word-press-bots-and-hackers-and-bugs-oh-my.html
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Scooped by Tim O'Keefe |
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Google Places Optimization What is a NAP? What is a citation? What is a KML? What is a geo site map? How to optimize and rank your Google Places page.
Tim O'Keefe's insight:
Many folks wanted more information on how to optimize and rank a local Places page on Google. So I produced a rather meaty how to guide and video. Peeps are telling me I should have charged for it. Get it now before I come to my senses.
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Scooped by Tim O'Keefe |
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Google Plus has a number of killer features which are driving its growth and helping it steal precious attention away from the established social networks. Here's a look at several of them. GPlus must be considered not just for social, but for social search also. http://www.socializedseo.com
Tim O'Keefe's insight:
Google Plus, the burgeoning social network from search giant Google, recently overtook twitter in the list of social platforms with the most active users, despite the latter officially winning the crown for fastest growing network for 2012.
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Who converts better? Google or Facebook? Conversions go to Google. Except interestingly FB is 90% CPC vs Googles 16% CPC while Google wins at 83% for organic, and Facebook is at 10% organic. This was a study by Has Offers so like with any internet study. I say hey it must be true I read it on the net.
Tim O'Keefe's insight:
Who converts better? Google or Facebook? Conversions go to Google. Except interestingly FB is 90% CPC vs Googles 16% CPC while Google wins at 83% for organic, and Facebook is at 10% organic. This was a study by Has Offers so like with any internet study. I say hey it must be true I read it on the net.
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Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work.
Tim O'Keefe's insight:
Having a list of local editors and writers can get you or your site great publicity.
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Scooped by Tim O'Keefe |
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These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory.
Tim O'Keefe's insight:
The consumers journey and your social media.
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Scooped by Tim O'Keefe |
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Two-thirds of marketers say they are investing more in data-related areas in 2013, with most expecting to use findings gleaned from social media to drive campaigns in the coming year. So, what are marketers’ best sources of customer data? As of October 2012, 49% said website analytics, 19% said data from email campaigns and 12% said data arising from social media interaction. Other data sources included SMS/phone analytics, direct mail interaction and display analytics.
Tim O'Keefe's insight:
12% Social data driving media campaigns.
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Scooped by Tim O'Keefe |
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We're social creatures, we tend to follow the advice of our friends and neighbors. 78 percent of us would rather buy a product or service upon the (genuine) recommendation of another person than by clicking on an ad.
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Rescooped by Tim O'Keefe from Social Media Tips, News, and Tools |
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How Users Interact On Pinterest [Wishpond Study]
Social News Daily
Just like Facebook, LinkedIn, Twitter and other networks, Pinterest users have their own unique ways of communicating thanks to the networks decidedly visual design.
Via Manlio Mannozzi, Panicos Kamasia , Mau, donhornsby, Cendrine Marrouat - www.cendrinemarrouat.com
Linda Alexander's curator insight,
February 18, 8:10 PM
Interesting stats on pinterest. I love this visual tool!
Angela Watkins's curator insight,
February 20, 11:58 AM
Creativity - Information/Knowledge - Great avenues for Marketing for idea/hobby/cause/biz/ministry.
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The everchanging Google. On Google local.