Socialized SEO
Follow
Find
372 views | +0 today
 
Scooped by Tim O'Keefe
onto Socialized SEO
Scoop.it!

64 Google+ Content Strategies [Infographic]

64 Google+ Content Strategies [Infographic] | Socialized SEO | Scoop.it
Google+ isn't only a social network. It's the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, Author Rank is the real deal.
more...
No comment yet.
Socialized SEO
Social Media meets SEO
Curated by Tim O'Keefe
Your new post is loading...
Your new post is loading...
Scooped by Tim O'Keefe
Scoop.it!

Paradox: Unintended Consequences of Warnings

Paradox: Unintended Consequences of Warnings | Socialized SEO | Scoop.it

Buyologyisms: Sex doesn't sell and fear does. Warning labels may increase consumption...

Tim O'Keefe's insight:

From  “Buyology—Truth and Lies About Why We Buy,” author and researcher, Martin Lindstrom
-Warning labels on tobacco seem to stimulate cravings. This could be a partial explanation as to why tobacco companies have been able to grow sales by 13 percent worldwide even though advertising of tobacco products is increasingly restricted or banned in most countries.
- The majority of product placements are ineffective. If the product being promoted has little or no connection to the context in which it is placed, consumers will not care. 
-There is a clear connection in the brain with how a religious person reacts to imagery depicting something meaningful to his or her faith, and how a person loyal to a specific brand reacts to that logo or product.
-Fear sells and sex doesn’t. Safety (security) and sex have long been seen as primal needs in humans. Ads that focus on sex indeed grab our attention, but the actual message is ignored.   Political advertising messages that build on fear are an effective means to influence voters. Reminds me of the line we will do more to avoid pain than to gain pleasure.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

How to Make a Quick Video That Ranks On Google - Social SEO

How to Make a Quick Video That Ranks On Google - Social  SEO | Socialized SEO | Scoop.it
So a client asked me about creating videos easily. I told him I would make this tutorial. But the process was considered under the idea that a local business would take photos and then process those videos into a YouTube … Continue reading →
more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Driving Times to Local Businesses - Socialized SEO

Driving Times to Local Businesses - Socialized SEO | Socialized SEO | Scoop.it
Driving Times to Local Businesses - Socialized SEO
Tim O'Keefe's insight:

How long is someone willing to drive to get service or a merchant

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Guest Post: Social Search Optimization in the Real Estate World

Guest Post: Social Search Optimization in the Real Estate World | Socialized SEO | Scoop.it

Social Search Optimization in the Real Estate World
#SocialSearchOptimization #SocialSearchOptimizationRealEstate  
A few decades ago, the Internet was dubbed the Information Highway, but things have changed over the years. Although people everywhere still use the Internet to obtain information, the Internet has turned into a place where people shop, book flights, search for homes, or make reservations for a weekend getaway. More importantly, business professionals use the Internet to market their business through Internet marketing strategies called social search optimization (SSO) and search engine optimization (SEO).

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Search Engine Optimization Starter Guide

Tim O'Keefe's insight:

Did you know Google has its own SEO EBook? https://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Google Hummingbird

Google Hummingbird | Socialized SEO | Scoop.it

“The change needed to be done, Singhal said, because people have become so reliant on Google that they now routinely enter lengthy questions into the search box instead of just a few words related to specific topics.”

Tim O'Keefe's insight:

“The change needed to be done, Singhal said, because people have become so reliant on Google that they now routinely enter lengthy questions into the search box instead of just a few words related to specific topics.”

more...
Tim O'Keefe's comment, November 3, 2013 8:12 AM
Your welcome!
Scooped by Tim O'Keefe
Scoop.it!

Four ways to expand your social noise.

There are many ways to expand your social media conversations. Embedding G+, Facebook, Storify and others allow you to bang on your social noise drum.
Tim O'Keefe's insight:

Expanding your conversation is easy if you use the right tools. Social SEO is the original SEO. That is peeps sharing content via URLs. This is another way to get your word out and get it picked up by Google for links, direct traffic, and social shares and noise.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious

Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious | Socialized SEO | Scoop.it
Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate.
Tim O'Keefe's insight:

The review supression is interesting. Yelp is not the only one. Like Yelp Google gives value to reviews that are "aged" and active accounts at reviewing. So there is a certain type of person that is getting perhaps an unfair amount of credibility compared to the one time reviewer. It seems to me this is terrific for the self proclaimed internet cops that have nothing better than to comment and review companies.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Be where your competition isn't.

TBS/WTCG also bid very low on programming, leaving the network-affiliated stations in the market to get the stronger shows. But, because of programming commitments that the affiliates had to their networks, they kept the shows for only a few years and rarely renewed them, after which WTCG bought syndicated shows second-hand at much lower prices. By the mid-1970s, The Andy Griffith Show, The Flintstones, Leave It to Beaver, The Little Rascals, My Three Sons, Star Trek, The Three Stooges and many others were added to the schedule.

Tim O'Keefe's insight:

 Another tactic was to run TBS broadcasts while everyone else was broadcasting commercials. Thus allowing TBS to catch the "flippers". Be where your competition isn't.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

More Infographics

More Infographics | Socialized SEO | Scoop.it
Tim O'Keefe's insight:

I think I am going to do an infographic about infographics. And then another infographic about infographics about infographics.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Google's Eye is Upon You

Google's Eye is Upon You | Socialized SEO | Scoop.it

The Eye of the Google
Google is omnipotently everywhere. We can either complain about the Orwellian implications or leverage it for our advantages.

Tim O'Keefe's insight:

http://www.houseblogger.com/houseblogger/2013/06/googles-eye-is-upon-you.html

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Facebook V GPlus for Sales

Facebook V GPlus for Sales | Socialized SEO | Scoop.it
Tim O'Keefe's insight:

Gplus out pulls Facebook for shares leading to sales.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Yahoo Wants Out of Microsoft Search Deal

Yahoo Wants Out of Microsoft Search Deal | Socialized SEO | Scoop.it
Yahoo CEO Marissa Mayer has been trying to pull out of the agreement for almost a year. Mayer has already met with her previous employer Google and agreed to enter an alternative search partnership if the Microsoft agreement can be concluded.
Tim O'Keefe's insight:

I think this was inevitable. Mayer is too practical to basically be a renta engine.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Google Says Indexing Its Own Results Was Mistake, Will Be Fixed

Google Says Indexing Its Own Results Was Mistake, Will Be Fixed | Socialized SEO | Scoop.it
Over the week, there were various reports of Google going against its own webmaster guidelines, by indexing its own search results. Last night, Google upda
Tim O'Keefe's insight:

I was wondering if Google self flogged itself for indexing itself. Why does Austin Powers come  to mind. "Allow myself, to introduce myself" https://www.youtube.com/watch?v=67E42LQsU24


more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Google Places/Local Plus/My Business Gets Pigeon Holed

Google Places/Local Plus/My Business Gets Pigeon Holed | Socialized SEO | Scoop.it
Did your site get Pigeoned!??
Tim O'Keefe's insight:

You know that stuff Google did and had you do over the past few years? Nevermind. Get analysis here.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

G+ On average, top brands have collected 90% as... | Facebook

On average, top brands have collected 90% as many fans on Plus as on Twitter. (In fact, the brands we studied have more followers on Google Plus than on...
Tim O'Keefe's insight:

On average, top brands have collected 90% as many fans on Plus as on Twitter. (In fact, the brands we studied have more followers on Google Plus than on YouTube, Pinterest and Instagram combined.)"

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Google SEO is Un-Dead!

Google SEO is Un-Dead! | Socialized SEO | Scoop.it
Matt Cutts celebrating the season of un dead SEO. Google...
Tim O'Keefe's insight:

Google has changed, but what most SEOs are focused on is the not the big picture. What really has changed at Google and how to leverage it for your site.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Brand: Republicans V Democrats

Brand:  Republicans V Democrats | Socialized SEO | Scoop.it

Interesting Brand choice differences by party line.

Tim O'Keefe's insight:

Interesting Brand choice differences by party line.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Are You Social Signaling Google?

Are You Social Signaling Google? | Socialized SEO | Scoop.it

Why links still matter despite G's massive attempt to prove otherwise.

Tim O'Keefe's insight:

I think social media shares are a tremendous way to get links . Everyonce calls it social signals but in the end its a link. And imho a culmination of the original intent with linking which was supposed to be a vote for a page. Is your content shareable? Links do not get much more natural than that.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Find Your Next Client on Google Plus

Find Your Next Client on Google Plus | Socialized SEO | Scoop.it

Google Plus Target Marketing  

Find your next client is hiding on G+.

Tim O'Keefe's insight:

Social media can reveal like minded people who are your perfect client. I share where and how to find them in Google's social layer called Google Plus.

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

How to Extend Your Social Conversations

How to Extend Your Social Conversations | Socialized SEO | Scoop.it

Lots of examples of embedding and inserting conversation across multiple social platforms. Hopefully this gets everyone to see the potential for repurposing and getting some scale with content. #socialseo http://www.socializedseo.com/extend-social-conversations-fun-profit/

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Google Local Plus Ranking and Blended Results

Google Local Plus Ranking and Blended Results | Socialized SEO | Scoop.it

New distinctions in Google Plus Local Ranking

Tim O'Keefe's insight:

Adding some ideas into what it takes to rank in what used to be called Google Places. Now called Google Plus Local. http://www.socializedseo.com/

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

The "Does Google Trust You?" Post

The "Does Google Trust You?" Post | Socialized SEO | Scoop.it
If you don't want to care, why should Google?
Tim O'Keefe's insight:

Trust seems to be a rarity these days and in the SEO world it is a must. http://www.socializedseo.com/?p=123

more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

SEO Ranking Factors

SEO Ranking Factors | Socialized SEO | Scoop.it
Search Metrics released a new infographic that lists important trends...
more...
No comment yet.
Scooped by Tim O'Keefe
Scoop.it!

Bing XML Sitemap Plugin - Bing Webmaster Tools

Bing XML Sitemap Plugin - Bing Webmaster Tools | Socialized SEO | Scoop.it
Download the Bing XML Sitemap Plugin, the open-source server plugin which generates XML Sitemaps for websites on IIS and Apache.
more...
No comment yet.