Buyologyisms: Sex doesn't sell and fear does. Warning labels may increase consumption...
Tim O'Keefe's insight:
From “Buyology—Truth and Lies About Why We Buy,” author and researcher, Martin Lindstrom -Warning labels on tobacco seem to stimulate cravings. This could be a partial explanation as to why tobacco companies have been able to grow sales by 13 percent worldwide even though advertising of tobacco products is increasingly restricted or banned in most countries. - The majority of product placements are ineffective. If the product being promoted has little or no connection to the context in which it is placed, consumers will not care. -There is a clear connection in the brain with how a religious person reacts to imagery depicting something meaningful to his or her faith, and how a person loyal to a specific brand reacts to that logo or product. -Fear sells and sex doesn’t. Safety (security) and sex have long been seen as primal needs in humans. Ads that focus on sex indeed grab our attention, but the actual message is ignored. Political advertising messages that build on fear are an effective means to influence voters. Reminds me of the line we will do more to avoid pain than to gain pleasure.
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