Socialize
Follow
Find
6 views | +0 today
 
Scooped by Johanna Both
onto Socialize
Scoop.it!

Drive Traffic and Make Sales: Inside Tips From Pinterest Power Pinners

Drive Traffic and Make Sales: Inside Tips From Pinterest Power Pinners | Socialize | Scoop.it
Pinterest is worth its weight in gold when it comes to website traffic and converting social network followers into customers.
more...
No comment yet.
Your new post is loading...
Your new post is loading...
Rescooped by Johanna Both from visualizing social media
Scoop.it!

3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+

3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+ | Socialize | Scoop.it

Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:

Search is becoming socialGoogle+ Authorship is becoming a filter for quality contentGoogle+ has the best user experience of any social network
Visit the link to find additional insights, resource links, and useful Google+ information.
Via Lauren Moss
more...
Marc Kneepkens's curator insight, November 14, 2013 2:00 PM

Protecting content and getting benefits of authorship become more important. Here's some good information.

Hanin Abu Al Rub's curator insight, November 17, 2013 11:56 PM

I believe so...

Jim Doyle's curator insight, December 5, 2013 10:13 PM
3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+
Rescooped by Johanna Both from Content Marketing, Curation, Social Media & SEO
Scoop.it!

What is Edgerank? Understanding Facebook’s Newsfeed Algorithm | CircleClick

What is Edgerank? Understanding Facebook’s Newsfeed Algorithm | CircleClick | Socialize | Scoop.it

Overall Edgerank does a great job in measuring interest. This ensure brands and businesses will place importance on producing quality content, and why marketers still live by the phrase, “content is king”.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, November 11, 2013 12:32 PM

Insightful explanations on how Facebook algorithm - Edgerank - works. The interesting parallel is that both the algorithms of Facebook and Google - the two companies that dominate content discovery - are looking at the same thing now: content quality. Not only that: the way they mesaure quality is increasingly by looking at how other human beings reacted to it.


Good shareable content is now the key to be discovered. 

Rescooped by Johanna Both from Digital Strategies for Social Humans
Scoop.it!

Create Social Posts that Get Clicks - 'Net Features - Website Magazine

Create Social Posts that Get Clicks - 'Net Features - Website Magazine | Socialize | Scoop.it
When it comes to social media marketing there is not a one size fits all strategy, which means that businesses must test a variety of tactics to discover what resonates best with their audiences.

Via Alexandra Gebhardt
more...
Alexandra Gebhardt's curator insight, September 18, 2013 3:33 PM

Everyone wants to create clickable social content, Website Magazine shares some tips on how to do that....

Rescooped by Johanna Both from Digital Strategies for Social Humans
Scoop.it!

Hashtags on Facebook Do Nothing To Help Additional Exposure

Hashtags on Facebook Do Nothing To Help Additional Exposure | Socialize | Scoop.it

Significant time has passed since Facebook fully rolled out their hashtag implementation. We decided to dig into the data to see the impact of hashtags on the news feed. To our surprise, the answer was…nothing. Wow, we didn’t expect to find that!

 


Via Alexandra Gebhardt
more...
Alexandra Gebhardt's curator insight, September 4, 2013 9:57 AM

I've always thought this, interesting to see the statistics behind this. Thanks EdgeRank Checker :)

Scooped by Johanna Both
Scoop.it!

5 must-haves for Social media management

5 must-haves for Social media management | Socialize | Scoop.it
Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts.
more...
No comment yet.
Scooped by Johanna Both
Scoop.it!

Google Plus for Business - How to Create a Google Plus Page

Google Plus for Business - How to Create a Google Plus Page | Socialize | Scoop.it
How to create a Google Plus page, and increase business opportunities across all of Google’s products.
Johanna Both's insight:

2nd article of the 3 series know-how for Google Business Pages...

more...
No comment yet.
Scooped by Johanna Both
Scoop.it!

How to ensure Facebook likes are influencing purchase decisions | SmartBlogs

How to ensure Facebook likes are influencing purchase decisions | SmartBlogs | Socialize | Scoop.it
With 67% of all American adults using Facebook, according to Pew, marketers are missing out if they don’t tap into the social media juggernaut as a vehicle
more...
No comment yet.
Scooped by Johanna Both
Scoop.it!

7 Real Life Ways to Build Links

7 Real Life Ways to Build Links | Socialize | Scoop.it
The majority of the time when we’re discussing link building, we focus on things like outreach, content strategy, tools and, in general, ways we can acquire links online. Which makes perfect sense since links are… well, online.
more...
No comment yet.
Rescooped by Johanna Both from Business in a Social Media World
Scoop.it!

Shorten your Google+ profile link with Plus.ly

Shorten your Google+ profile link with Plus.ly | Socialize | Scoop.it
Like gplus.to, plus.ly allows you to claim your vanity URL for your Google+ profile. First, log into Google+ and visit your profile. Look at the URL in the address bar. It should look like this: ht...

Via Cendrine Marrouat - www.socialmediaslant.com
more...
Cendrine Marrouat - www.socialmediaslant.com's comment, August 18, 2013 1:37 AM
Yes, I think it is ok if you share in signatures or business cards. But I am not an expert on Google, so maybe someone will have a better answer for you?
Steve Mullen's comment, August 18, 2013 1:37 AM
Thats what I am asking :)
Mera Buford's curator insight, September 15, 2013 7:00 PM

For all my friends who don't like long links:: Good News for G+

Rescooped by Johanna Both from Business in a Social Media World
Scoop.it!

What Social Influencer Measurement Tools Are Good For… And What They’re Not

What Social Influencer Measurement Tools Are Good For… And What They’re Not | Socialize | Scoop.it
Despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.

Via Cendrine Marrouat - www.socialmediaslant.com
more...
Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 4, 2013 12:42 PM

There is too much emphasis on numbers and not enough on what they mean. 

 

Lauren Dugan is absolutely right when she states that, "A high influence score from one of these tools [Klout, Kred, etc.] is like a quick sketch an artist does of his muse before he actually paints in the details – it’s an overview, but not much else."

Joan Stewart's comment, August 6, 2013 7:31 AM
I concur, however many are selling themselves out there without substantiating the capabilities they profess to have gained.
Cendrine Marrouat - www.socialmediaslant.com's comment, August 6, 2013 11:21 AM
There are a lot of self-proclaimed gurus out there. Those tools have helped them find an excuse to not check their egos, I guess. ;-)
Scooped by Johanna Both
Scoop.it!

Meet Helpouts, Google’s Secret Project That Turns Hangouts Into A Commerce Platform | TechCrunch

Meet Helpouts, Google’s Secret Project That Turns Hangouts Into A Commerce Platform | TechCrunch | Socialize | Scoop.it
While its roots lie in search, today, Google wears many hats.
more...
No comment yet.
Rescooped by Johanna Both from Business in a Social Media World
Scoop.it!

5 Social Media Tools and Technology Tips Week 12

5 Social Media Tools and Technology Tips Week 12 | Socialize | Scoop.it
A collection of 5 great social media tool and technology tips that we deliver to you weekly. Check out these hot tips this week.

Via Cendrine Marrouat - www.socialmediaslant.com
more...
Jon Turino's curator insight, July 19, 2013 6:11 PM

A good catch and repost by Cendrine.

Cendrine Marrouat - www.socialmediaslant.com's comment, July 20, 2013 12:04 AM
Thank you, Jon!
Scooped by Johanna Both
Scoop.it!

When Social Media Became Unavoidable

When Social Media Became Unavoidable | Socialize | Scoop.it
An article discussing when social media became unavoidable.
Johanna Both's insight:

Very true: "Social media as it turns out, helps to spread sentiment quicker than a PR department can mobilize..."

more...
No comment yet.
Rescooped by Johanna Both from visualizing social media
Scoop.it!

Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Socialize | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
more...
deb talbot's curator insight, December 4, 2013 1:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 12, 2013 10:46 PM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 3:48 AM

Social marketing

Rescooped by Johanna Both from Content Marketing, Curation, Social Media & SEO
Scoop.it!

Future of SEO in a Social Content World

SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach. By Lee Odden.


Via Guillaume Decugis
more...
Mohammed ALAMI's curator insight, January 10, 6:17 AM

Even Content for marketing should be SEOed

Neil Ferree's curator insight, January 10, 7:16 AM

Links & Words Matter (but) Social Shares is the New SEO

Linda Alexander's curator insight, January 19, 2:29 PM

A slideshare worth sharing....

Scooped by Johanna Both
Scoop.it!

45 Social Media Tools and Tips to Improve Your Marketing | Social Media Examiner

45 Social Media Tools and Tips to Improve Your Marketing | Social Media Examiner | Socialize | Scoop.it
Here are the useful social media tools and technology tips you need to manage and improve your online marketing presence.
more...
No comment yet.
Rescooped by Johanna Both from Digital Strategies for Social Humans
Scoop.it!

5 Reasons Why Starbucks’ Pinterest Strategy is Not A Big Hit - Business 2 Community

5 Reasons Why Starbucks’ Pinterest Strategy is Not A Big Hit - Business 2 Community | Socialize | Scoop.it

Via Alexandra Gebhardt
more...
Alexandra Gebhardt's curator insight, September 16, 2013 12:23 PM

Don't let this happen to your brand! A shame because Starbucks does a nice job on other social platforms... 

Scooped by Johanna Both
Scoop.it!

Google Plus for Business – The Google Plus Features You Should Know

Google Plus for Business – The Google Plus Features You Should Know | Socialize | Scoop.it
Here are some of the Google Plus features you should be utilizing to benefit your online engagement.
more...
No comment yet.
Scooped by Johanna Both
Scoop.it!

Google Plus For Business: A Series

Google Plus For Business: A Series | Socialize | Scoop.it
The first part in a series breaking down the basics of Google Plus for Business, from features to tips and tricks.
more...
No comment yet.
Scooped by Johanna Both
Scoop.it!

5 Things to Think About When Creating a Social Media Content Strategy

5 Things to Think About When Creating a Social Media Content Strategy | Socialize | Scoop.it
An article discussing five things to think about when creating a social media content strategy.
more...
No comment yet.
Rescooped by Johanna Both from The 21st Century
Scoop.it!

How To Create A Perfect Tweet [INFOGRAPHIC] - AllTwitter

How To Create A Perfect Tweet [INFOGRAPHIC] - AllTwitter | Socialize | Scoop.it
How To Create A Perfect Tweet [INFOGRAPHIC]

Via Susan Bainbridge
more...
Techstore's curator insight, August 1, 2013 6:37 AM

How to create the perfect tweet

 

#twitter http://goo.gl/vFIenF

 

BSN's curator insight, August 1, 2013 1:44 PM

Infographic on how to create the perfect tweet

 

#business #marketing http://goo.gl/tCP5xW

 

Kate Williams's curator insight, August 13, 2013 2:28 PM

Create your perfect tweet!

Rescooped by Johanna Both from Business in a Social Media World
Scoop.it!

Social Media Business Tips: Socially Savvy on a Budget

Social Media Business Tips: Socially Savvy on a Budget | Socialize | Scoop.it
A recent survey shows 59% of small businesses spend less than $100 on social media (42% spend nothing). Use these social media business tips, they're free.

Via Cendrine Marrouat - www.socialmediaslant.com
more...
Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 4, 2013 12:20 PM

Interesting insights in this article. 

Rescooped by Johanna Both from Digital Strategies for Social Humans
Scoop.it!

How to Crowdsource Awesome Facebook Posts... FROM YOUR FANS!

How to Crowdsource Awesome Facebook Posts... FROM YOUR FANS! | Socialize | Scoop.it
Did you know you can crowdsource content for your Facebook page directly from your fans? In this post, I'm going to show you 5 easy ways to do it.

Via Alexandra Gebhardt
more...
No comment yet.
Rescooped by Johanna Both from Business in a Social Media World
Scoop.it!

10 Social Media Statistics That Should Shape Your Social Strategy

10 Social Media Statistics That Should Shape Your Social Strategy | Socialize | Scoop.it
Ten statistics that will help you shape a winning social strategy, and other social media insights.

Via Cendrine Marrouat - www.socialmediaslant.com
more...
No comment yet.
Rescooped by Johanna Both from Public Relations & Social Media Insight
Scoop.it!

How Are People Really Using LinkedIn?

How Are People Really Using LinkedIn? | Socialize | Scoop.it

Professional networking service LinkedIn blasted through the 100-million-user mark in March, making it even more powerful for finding a job, keeping up with colleagues and promoting your resume.

 

LinkedIn is growing so quickly, it's adding a new member each second. As the size of its network grows, LinkedIn is steadily getting more useful. But how are people really using the fast-growing service? Researchers at Lab 42 asked 500 LinkedIn users that question and many more, and came up with a variety of answers in this infographic.

 

Among the fun facts they uncovered: We found it interesting the way top level executives use the service in vastly different ways from entry-level workers. Let us know in the comments how you like to use LinkedIn, or if you don't use the service, why not?...


Via Jeff Domansky
more...
Nacho Vega's curator insight, July 19, 2013 10:23 AM

Interesting information...

Amanda Hoffmann's curator insight, July 22, 2013 11:28 PM

INFOGRAPHIC - How people use LinkedIn