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Why SEOs are Finding Themselves Reporting to Content Marketing

Why SEOs are Finding Themselves Reporting to Content Marketing | The Socialitical Synopsis | Scoop.it
Google's many changes have moved content marketing to the forefront. At Eloqua SEOs actually report to content marketing now.
Logan Lynn Roberts's insight:

This article dates back to 2012 however the message is even more relevant following the most recent changes to the Google search Algorithm. It's important to focus on SEO for foundation building but keyword placement will no longer position your brand any higher in search rankings.

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Marc Kneepkens's curator insight, November 30, 2013 5:47 PM

Nice visual to picture the changes. Glad to see that content marketing is the essential factor now. Value is what it's all about.

The Socialitical Synopsis
The Socialitical Synopsis is a thoughtful compilation of timely article clippings regarding social media marketing, inbound content strategy, brand management & SEO that will serve to enhance any logical, analytical & political social strategy & help to create a winning Socialitical Campaign. #besocialitical #lolovesit
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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | The Socialitical Synopsis | Scoop.it

Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that.

Author Dennis Shiao considers seven habits of content creation that would make Klaus Biesenbach proud.

Logan Lynn Roberts's insight:

Curating content is like curating art. Internet content, in fact, is produced at a far more rapid pace than fine art. With so much content to choose from, curators must become more and more selective, to ensure they’re giving their target audience what they want.


As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art. 


7 Qualities of Highly Effective

Content Curators


1. Focus on Goals.

2. Have Empathy

3. Be Careful, Cautious & Selective

4. Editorialize.

5. Provide Attribution.

6. Understand what's timely & trending.

7. Have an eye for a great title.



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10 tips to curate like a rockstar

Content curation is a great way to shine on the Web. But how do we make this easy and practical? At Scoop.it we're constantly amazed by the great work our awes

Via Neil Ferree
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Neil Ferree's curator insight, February 6, 2014 6:44 PM

Content Curation is a great way to shine on the Web, but how do we make this easy and practical?

Here's a presentation containing a summary of the best tips to join the Content Curation Hall of Fame like a Rockstar

A nice presi with 25,000 views in 30 days w/ a nice crop of Scoop.it content curators in the share

#contenmarketing   #scoopit   #slideshare   #jnferree  

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Content Super Bowl I: Creation takes on Curation

Content Super Bowl I: Creation takes on Curation | The Socialitical Synopsis | Scoop.it
Creating vs. curating. If you work in marketing, or maybe even if you don't, I'm sure you've been a witness to this content debate at one point or another. There are numerous arguments for each side, and ultimately, both are included in any successful content strategy.

The ideal mix between content curation and original content creation is a debate that I often find myself having with my colleagues and industry peers. So, in the spirit of Super Bowl XLVIII this weekend, I decided to ask the experts what they thought in a matchup that I've officially dubbed Content Super Bowl I. Continue reading →
Logan Lynn Roberts's insight:

I am [at this point] solely a curator & I've been heard debating the scalability of content creation as a marketing strategy.


What do you think?? Who wins? & remember...American Football can not end in a tie!


#superbowl2014 #contentmarketing #contentcreation #contentcuration #lolovesit


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DomainsPl.us Website Builder | Create Your Own Website in Minutes

DomainsPl.us Website Builder | Create Your Own Website in Minutes | The Socialitical Synopsis | Scoop.it
Learn How to Make a Website Quickly and Easily with our Highly Acclaimed Website Builder. Our easy to use Web Design software will let you Create a Website in no time at all!
Logan Lynn Roberts's insight:

Get Online Fast | Starting at $4.99/mo

Ideal for beginners, this option will have you online in minutes with just three easy steps:

  1. Select your business category.
  2. Choose a template.
  3. Publish! All the pieces are included – content, images, templates, and so much more.


It's Fast
  • Drag-and-drop
  • Over 300 templates and 8,700 images
  • More than 70 pre-built websites for your industry, including text and images
  • Intuitive navigation
It's Easy
  • Design Wizard – easy set up for beginners using 3 simple steps
  • HTML/CSS design for advanced users
  • Easy editor tool for updates or changes to images and text

Visit DomainsPl.us for Website Builders for Beginners as well as Pros: http://loloves.it/domainaplusbuilder 
 
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Neil Ferree's curator insight, February 1, 2014 8:55 AM

Listen to @Logan Lynn Roberts if you want to build a website fast using the new version of GoDaddy's website builder service offering.

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Dreaming with Entrepreneurs | Tinypint's Logan Lynn Roberts + Brody Clemmer | Host David Leopold - YouTube

Tinypint & Executives Logan Lynn Roberts & Brody Clemmer are featured on this episode of David Leopold's "Dreaming with Entrepreneurs"

Logan Lynn Roberts's insight:

The Tinypint family was featured by

David Leopold this week on

"Dreaming with Entrepreneurs"


A mixed bag of Tinypint personalities shone bright when showcased this week. Brody Clemmer was his usual intellectual, pragmatic & slightly "weird" self; Logan Lynn Roberts nervously talked & laughed way too much & even Presiden Bob Orchard came by to speak some well-chosen words in his signature stoic fashion. A great representation about what Tinypint is all about, we hope you will enjoy the show as much as we did.

 

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Top 10 Social Media Predictions for 2014 (Based on 2013 Moments)

Top 10 Social Media Predictions for 2014 (Based on 2013 Moments) | The Socialitical Synopsis | Scoop.it

“2013 social media followed a lot of buzz-worthy events, but how we used social media in 2013 is even more impressive than the topics we focused on.”


Via Bernard Piette
Logan Lynn Roberts's insight:

You rock my socks +Bernard Piette ;)

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Bernard Piette's curator insight, December 4, 2013 9:52 PM
2014 Is the year of the KONOBO where social mobile and cloud all come together.
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Productivity Hacks: Why 4 a.m. Is the Best Time to Work

Productivity Hacks: Why 4 a.m. Is the Best Time to Work | The Socialitical Synopsis | Scoop.it
This post is part of a series in which LinkedIn Influencers share their secrets to being more productive. See all their #productivityhacks here.For me, the most precious commodity in business is time

Via Manish Puranik
Logan Lynn Roberts's insight:

I couldn't agree more...I'm most productive while the rest of the world sleeps & no one is bothering me. I can really settle into the groove & actually I find that many entrepreneurs are also up working at these times...

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Manish Puranik's curator insight, January 23, 2014 11:38 PM
I use that time to be with my children, to socialize ... and to get to sleep so that I can start again...
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Why Advocate Marketing Should Be Part of Your Lead Generation Strategy - Marketing Action Blog - Act-On Automation Software

Why Advocate Marketing Should Be Part of Your Lead Generation Strategy - Marketing Action Blog - Act-On Automation Software | The Socialitical Synopsis | Scoop.it

Advocate marketing is a proven marketing strategy that goes beyond content curation to pull customers to the inbound sales funnel. Here's a primer on the what and why of the most powerful marketing tactic of all: peer-to-peer brand advocacy.

Logan Lynn Roberts's insight:
What is advocate marketing? Simply put, advocate marketing is the mobilization of customers, employees, partners, investors and other fans to provide support throughout a prospect’s buying process (including before your marketing and sales teams are ever engaged).

Marketers engage fans in fun activities and challenges around surveys, reviews, referrals or social campaigns. As their engagement deepens, they’re rewarded and recognized with points, recognition and awards.

As this army of advocates grows, their influence reaches prospects which turn into more leads, sales and ultimately, profit. It’s a big, powerful tribe-gathering movement!

Why advocate marketing works:
  • Buyers trust their peers: When it comes to buying decisions, a recommendation from a friend or an online review is more trusted than branded company website information, email newsletters or editorial content, according to Nielsen. If your customers love you, chances are their peers will love you too!
  • Happy customers are naturally inclined to help:  They believe in your solution and have seen it impact their own success on the job.  Advocate programs make it crystal clear how they can help, offer shortcuts to make it easier to do, and provide just enough recognition and rewards to motivate action.
  • It deepens customer engagement: Customers are more likely to share feedback when they feel directly involved in a company’s success, so the benefits go beyond sales and can spill into product design, content marketing or positioning.  In some cases, advocates even help plan product roadmaps and marketing calendars.


See the full story at Act-on Marketing's Blog:

http://loloves.it/AdvocateMarketingActon

& Read Part 2 of the story!

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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | The Socialitical Synopsis | Scoop.it
Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting.
Logan Lynn Roberts's insight:

I like to consider myself a "Content Curator"

    I realized a while ago I was not going to be a top notch blogger. Unfortunately I simply don't have the attention span to focus on just one topic long enough to create great content. But, honestly, why would I? In a digital world filled with amazing articles & content contributions by incredible authors I believe there is not only a place for content "curators" but a neccesity for those who focus on getting the best messages in front of a larger audience.

     If I share your content it's not because I'm stealing your idea & want to fool my followers into believing it is my own. My followers are frankly too smart for that. Content curation is the finest form of flattery & I hope you will agree. If I love it, I share it & #lolovesit. 

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How to Get 10,000 Followers on Google Plus in 2.5 Months by Billy Funk

How to Get 10,000 Followers on Google Plus in 2.5 Months Subscribe Here: http://bit.ly/195z8Q2 Follow Billy Funk on Google Plus: http://goo.gl/t2Zxe5 http://...
Logan Lynn Roberts's insight:

Billy Funk no one deserves a following more than you. The introduction & integration of tools like +Author Rank & Google Authorship have become incredibly important for establishing ownership of your content & positioning yourself as an expert resource in your field by ensuring that your information will be at the top of search results for the keywords that matter most. Search engine optimization is no longer about practices that falsely create hits, it is now about AUTHENTICITY of authorship. If there is one thing I know about +Billy Funk it's that he is as authentic as it gets & he is the AUTHORITY on Google+.

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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | The Socialitical Synopsis | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
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50 Experts Reveal How to Promote Your Blog with Just 3 Tools

50 Experts Reveal How to Promote Your Blog with Just 3 Tools | The Socialitical Synopsis | Scoop.it
Want to know how to promote your blog with just 3 tools? 50 expert bloggers reveal the 3 tools they cannot live without.
Logan Lynn Roberts's insight:


FYI The MajorIty of these experts did NOT choose social media networks or tools for broadcasting on those networks.

 

They opted for SEO tools & Analytics. #lolovesit

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Swatting at a Swarm of Public Relations Spam

Swatting at a Swarm of Public Relations Spam | The Socialitical Synopsis | Scoop.it
Why would any company pay to blanket reporters with email they didn’t ask for and almost surely don’t want? The Haggler tries to find out.
Logan Lynn Roberts's insight:

Traditional PR & publicity firms could not only be draining your marketing budget, they may also be spamming generic journalist contact lists & making your company look about as legit as "ShamWOW". Outbound forceful marketing practices are crashing email servers & your credibility.

 

Stop wasting money & maximize your marketing budget by engaging directly with your consumers & developing content that answers questions, educates & enriches your digital landscape. 

 

Think: Would I be happy if I received a generic press release via email that was clearly sent to a mass audience? Would I be apt to visit that organization's website or find them & connect on social media? Does increased intereaction/connection with a brand equate to more email spam or will I enjoy being in their circle?

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5 Ways to Gain Trust in the Sales Process

5 Ways to Gain Trust in the Sales Process | The Socialitical Synopsis | Scoop.it

Here are five things you can do right now to earn trust with your buyer during the sales process.

 

1. Don't Be a Know It All

2. Understand Your Buyer’s Problems

3. Help Your Buyer See the Bigger Impact

4. Be Audible-Ready

5. Show Credibility with Testimonials

Logan Lynn Roberts's insight:

Earning trusted advisor status is pivotal for sellers who want to repeatedly hit their quotas, while winning repeat business and referrals. But, if you’ve spent any time in the selling world -- it’s easier said than done.

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10 SEO experiments that will change the way you do SEO

10 SEO experiments that will change the way you do SEO | The Socialitical Synopsis | Scoop.it
There are ingenious SEO among us who don’t mind working their fingers to the bone and digging up hard-won SEO facts in field experiments.

Via Neil Ferree
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Neil Ferree's curator insight, February 7, 2014 11:23 AM

Some of these SEO experiments will amaze you and make you ask why didn't I think of that?


We still need good on-page optimization and off-page SEM to compete and we all know social shares impacts our SEO appeal?

Bill Gassett's curator insight, February 8, 2014 3:33 PM

If you enjoy SEO this is a great article that will open your eyes to some Search engine optimization tips you may not have given much thought to.

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Ian Up For Whatever Film-- 2014 Super Bowl XLVIII Commercial - Extended Scenes | Bud Light - YouTube

Ian Up For Whatever Film-- 2014 Super Bowl XLVIII Commercial - Extended Scenes | Bud Light - YouTube | The Socialitical Synopsis | Scoop.it
Check out Bud Light's Super Bowl 2014 commercial following one guy who was truly #UpForWhatever.
Logan Lynn Roberts's insight:

This makes we wonder if brands could benefit by adopting the "Superbowl Strategy" throughout the entire year.


Personally, I enjoyed this a lot. My eyes were glued to the screen to see what would happen next during the entire 3 minutes & 30 seconds of this awesome Bud Light Superbowl commercial, did you feel the same way? If you did thats a very long time for an engaged impression with constant brand imaging.


If brands migrated away from the 30-60 second outbound models they use in everyday television advertising & instead created fewer commercials with higher production, a story line & a "value add" of entertainment for consumers, what would the effect upon ROI be?


Considering the viral effect that could ensue on YouTube following the commercial as well, including the juicy SEO benefits as well as social & earned media shares & I think it's time that television advertising bulked up its content marketing just like we're doing online.


#contentmarketing #televisionadvertising #superbowlcommercials #lolovesit


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The Four Horsemen of Mediocrity

The Four Horsemen of Mediocrity | The Socialitical Synopsis | Scoop.it

Seth Godin's Blog:

The four horsemen of mediocrity

Deniability | Helplessness | Contempt | Fear

Logan Lynn Roberts's insight:

+Seth Godin posted this on my birthday & it's such an incredible reminder that Mediocrity is not an option & these four emotions are the exact feelings I felt when I left my "job"...thanks as usual Seth. #sethsblog #entrepreneurship #greatness #lolovesit 

The Four Horsemen of Mediocrity


Deniability--"They decided, created, commanded or blocked. Not my fault."

Helplessness--"My boss won't let me."

Contempt--"They don't pay me enough to put up with the likes of these customers."

Fear--"It's good enough, it's not worth the risk, people will talk, this might not work..."

The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.

The good news about fear is that once you see it, feel it and dance with it, you have a huge opportunity, the chance to make it better. #lolovesit 

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The Tools You Need in 2014 | Domains, Wordpress Blog Website Hosting, SEO Tools & more | DomainsPl.us

The Tools You Need in 2014 | Domains, Wordpress Blog Website Hosting, SEO Tools & more | DomainsPl.us | The Socialitical Synopsis | Scoop.it
Domains, Website & Wordpress Blog Hosting, SEO & Email Marketing Tools, Blogcasting, E-commerce tools & more! DomainsPl.us is an official GoDaddy Reseller site offering deep DISCOUNTS on the entire GoDaddy catalogue of web tools to increase your web presence.
Logan Lynn Roberts's insight:

2014 is the year of #Influence & how we are portrayed online is paramount.


How are you taking control of your brand's image online? Do you have a website? Have you optimized your social media profiles? Are you producing content on a regular basis so that search engines will index & rank your blog? Is your site search engine optimized? Do you have a branded URL-shortener domain?


If you want to stay relevant & present your Brand & your message in the best possible way this year, you need to be in full control of all of the following tools.



The Tools You Will Need in 2014:



DomainsPl.us is your resource for all the tools you need to increase your influence online at the absolute best prices. .COMs start at $9.99 & all products are supplied & supported by GoDaddy.com the #1 domain & host provider.
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19 Things Matt Cutts Said in 2013 That Changed the Way We Build Links

19 Things Matt Cutts Said in 2013 That Changed the Way We Build Links | The Socialitical Synopsis | Scoop.it
What did Matt Cutts say in 2013 that changed the way we build links forever? Find out ethical link building tactics,here.
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The Power of Gratitude

The Power of Gratitude | The Socialitical Synopsis | Scoop.it
When a thank you is more than a reflex gesture it can make a powerful and lasting impact.

Via Manish Puranik
Logan Lynn Roberts's insight:

A friend--a normally very cynical friend--received a thank you note from Beth Stern he can't stop talking about.


First some background: When they were still dating in 2002 Howard Stern and his wife Beth got their English bulldog Bianca.

Howard is a radio personality, America's Got Talent judge, and the king of all media. Beth is a model, TV personality, author of the bestselling guide to choosing and caring for canines Oh My Dog, and an extremely active spokesperson for the North Shore Animal League, the world's largest no-kill animal rescue and adoption agency.


Let's just say that if this was a trial, all parties would immediately stipulate her credentials as an animal lover and activist.

Sadly, Bianca the bulldog died in July. North Shore set up an In Memoriam page to mark Bianca's passing and recognize her efforts as a spokes-dog and fundraising calendar model. Since the shelter is a non-profit charity that relies on donations to fund its operations, the page also includes a link visitors can use to make a donation in Bianca's honor.


According to North Shore, hundreds of people have done so.

My friend is one of them. He gave a contribution, felt good about it, and--as we often do when we make charitable donations, however heartfelt--he forgot about it.


Until he received a card in the mail.


On the cover of the card was a photo of Bianca. Inside was a handwritten note from Beth. Her thank you wasn't canned or formulaic; she was obviously touched by his expression of sympathy and donation and took the time to reach out in a personal and individual way.


"I still can't believe it," he says. "I've donated to plenty of causes. I'm not looking for recognition, even though I appreciate when an organization sends a thank you card. But for her to take the time to handwrite a note to someone she doesn't even know and will never meet... that just blows me away."


It was a simple gesture, one he and hundreds of other people will never forget, since Beth personally thanks everyone who makes a donation in Bianca's honor.


It's also a simple gesture that provides a great business lesson.

Say you land a new customer. Appreciation is the one thing that should never be scaled or automated. If you're truly grateful (and you should be!) why not take the time to personally express your gratitude in a heartfelt, genuine way?


You'll be memorable, if only because so few people do. And you'll spark a real connection and take a huge step towards building a lasting business relationship.


A sincere thank you isn't just good manners--even though good manners is reason enough.


It's also good business. #lolovesit

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Manish Puranik's curator insight, December 20, 2013 12:21 AM
A sincere thank you isn't just good manners--even though good manners is reason enough.
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Social Media Power Chat - Build Your Presence Online with Randy Hilarski, Billy Funk & Logan Roberts

This weeks Social Media Power Chat was all about how to brand yourself on social media. Today I brought on three Power Players who each have their own way on...
Logan Lynn Roberts's insight:

Always building the brand! This show is all about it & all about greats like @Mia Voss @Randy Hilarski & @FunkBilly


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How the Media Failed Women in 2013

There was a lot to celebrate this year for women in the media. But some things aren't changing fast enough... Join the campaign: http://bit.ly/ChangeMedia
Logan Lynn Roberts's insight:

Keep it classy ladies. #lolovesit

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Win hearts---->Win WEB HITS. #besocialitical "Loveworks" by Brian Sheehan

Win hearts---->Win WEB HITS. #besocialitical "Loveworks" by Brian Sheehan | The Socialitical Synopsis | Scoop.it
'Loveworks: How the world's top marketers use emotional connections to win in the marketplace' by Brian Sheehan is the fourth book in the Lovemarks series. A...
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Take the Facebook Timeline Cover to Extremes!

Take the Facebook Timeline Cover to Extremes! | The Socialitical Synopsis | Scoop.it

One thing that the more creative people who work with Facebook timeline cover photos have begun to do is to take their design to extremes, in a number of different ways. There are some great ideas for how to improve your Facebook cover photo from Social Media Examiner.

One thing that will resonate with a lot of creative types or artists is to carry out your ideas to an extreme. If you’re being bright, be really bright. If you’re going for a modern look, don’t hold back. In a huge crowd like you are trying to separate yourself from on Facebook, sometimes you have to be willing to take a chance and push the limits in order to grab up some attention. In addition, some of the ideas below will help you to captivate the mind of your visitors and get them wondering exactly what they are looking at [.....]


Via Arun Prasath
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9 Reasons Why You Must Update Your LinkedIn Profile Today

9 Reasons Why You Must Update Your LinkedIn Profile Today | The Socialitical Synopsis | Scoop.it

Over the past decade, LinkedIn has become an essential personal branding tool. It has never been more important to build and maintain a stellar LinkedIn profile. The virtual professional network has morphed from an online resume and networking site to a comprehensive personal branding resource. -William Arruda, Personal Branding Contributor

Logan Lynn Roberts's insight:

Last week I found an amazing app called EverContent. It's so amazing that I almost didn't want to share this awesome resource with anyone. But I feel like I found the performance enhancing drug of social media marketing & contact management & I don't want to be the only one with a star next to my hall of fame stats.

 

Evercontact can crawl your email accounts back in time for 5 years & capture all emails & contact information for anyone you communicated with & store it all in your Gmail contact book or in Outlook or in Salesforce. BUT THATS NOT ALL...Evercontact then takes the contact information & searches social media sites & automatically updates your files with current information.

 

If you use the Google Chrome browser you can download the Evercontact extension, just highlight contact info on any page & click the button & Evernote instantly organizes the text into a new contact for you. It also automatically adds all contacts you receive email from every day in real time using email signatures.


It's free for 30 days & then $59 for the entire year.

Best value on the app market.

 

I gained 800 LinkedIn contacts this week...seriously 800 professional connections. Not only that but in case you haven't noticed, LinkedIn now organizes your contact information for you. If you haven't yet imported your phone contact list to LinkedIn you definitely should because LinkedIn is not only a professional social network but now doubles as a Customer Relationship Management system.


If you use Outlook Desktop to view your email, a LinkedIn plugin can be activated that will provide you with the photo & LinkedIn profile for anyone who sends you an email & in one click you can add them to your contact list & LinkedIn network as soon as you receive their email.


Evercontact integrates with Outlook as well, or gmail. I personally loved using it in Outlook because I could combine all my email addresses into one Outlook data file & crawl the entire directory for both work & personal contacts at once.

 

Marketing professionals know that "THE LIST" is our most important resource. As you add contacts be sure to spend time categorizing them & tagging each to form targetted groups based on criteria that will ensure you are never sending someone information that they would perceive as spam & of course always include an opt-out option for any email sent for the purpose of marketing. 

 

Here are 9 more reasons why your LinkedIn profile should be updated ASAP & often from Forbes.com. 

 

Link with me at http://www.linkedin.com/loganlynnroberts & Socialitical is now on Linked in as well, I'd really appreciate it if you followed us! 

http://www.linkedin.com/company/socialitical-logical-analytical-&-political-social-branding-strategy 

 

 

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