SocialIntelligence
Follow
Find
364 views | +0 today
 
Rescooped by Estelle Metayer from txwikinger-cloud-computing
onto SocialIntelligence
Scoop.it!

They’re Watching You. Social Media And Competitive Intelligence

They’re Watching You.  Social Media And Competitive Intelligence | SocialIntelligence | Scoop.it
While social media is all the rage for customer engagement and advertising it is also a treasure trove of competitive intelligence. A November study by McKinsey Global found that companies are slow...

Via txwikinger
more...
No comment yet.
SocialIntelligence
Latest thoughts on use of social media to gain intelligence
Your new post is loading...
Your new post is loading...
Rescooped by Estelle Metayer from Creativity Scoops!
Scoop.it!

Memories of emotional experiences are a source of creativity

Memories of emotional experiences are a source of creativity | SocialIntelligence | Scoop.it
RT @Competia: Reading: Memories of emotional experiences are a source of #creativity http://t.co/67QaZrgl Rt @jabaldaia #in...

Via Creativity For Life
more...
No comment yet.
Rescooped by Estelle Metayer from SOCIAL MEDIA INTELLIGENCE, SOCIAL MEDIA MONITORING AND E-REPUTATION FOR PHARMA
Scoop.it!

Global Social Media Monitoring and Engagement for Brands and Agencies - Leveraging Social Media for Pharmaceutical Companies « Synthesio

Global Social Media Monitoring and Engagement for Brands and Agencies - Leveraging Social Media for Pharmaceutical Companies « Synthesio | SocialIntelligence | Scoop.it

RT @Ben_Farkas: 20% of all online conversations worldwide mention a drug or a disease. 10% mention the word "Help". http://j.mp/fLBYtk #mayoragan @Synthesio


Via Pekka Puhakka, lionelreichardt
more...
No comment yet.
Rescooped by Estelle Metayer from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Five Data Mining Techniques That Help Create Business Value

Five Data Mining Techniques That Help Create Business Value | SocialIntelligence | Scoop.it

There are many different types of analysis that can be done in order to retrieve information from big data. Each type of analysis will have a different impact or result. Which type of analysis you should use really depends on the type of business problem that you are trying to solve. Different analyses will deliver different outcomes and thus provide different insights.


Via Bonnie Hohhof
more...
No comment yet.
Scooped by Estelle Metayer
Scoop.it!

Digimind Takes on Radian6, SDL SM2 for Social Media Monitoring, with a Twist

Digimind Takes on Radian6, SDL SM2 for Social Media Monitoring, with a Twist | SocialIntelligence | Scoop.it
Every organization should have a strategy for monitoring social media...and a good tool to do it.  Topic: Customer Experience.
more...
No comment yet.
Rescooped by Estelle Metayer from Content Curation World
Scoop.it!

Curated Visual Storytelling with Brickflow

Curated Visual Storytelling with Brickflow | SocialIntelligence | Scoop.it

"Create curated social media slideshows in seconds with Brickflow."


Via Robin Good
more...
Anabela Santos's comment, September 2, 2013 4:29 PM
Thanks! Have to try :)
Anabela Santos's comment, September 2, 2013 4:29 PM
Thanks! Have to try :)
Randy Bauer's curator insight, September 14, 2013 7:03 PM

See my Brickflow example here:

http://rbauerpt.blogspot.com/2013/08/start-lean-fitness.html

Rescooped by Estelle Metayer from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Social Media Intelligence Not Utilized to the Fullest: Competitive Advantages Diminishes

Social Media Intelligence Not Utilized to the Fullest: Competitive Advantages Diminishes | SocialIntelligence | Scoop.it

Social Media data is full of customer insights, market- and competitive intelligence. Fast iterative adjustments to strategy are made possible.


Via Bonnie Hohhof
more...
No comment yet.
Rescooped by Estelle Metayer from visualizing social media
Scoop.it!

Shopping with Social Intelligence: How it Works [Infographic]

Shopping with Social Intelligence: How it Works [Infographic] | SocialIntelligence | Scoop.it
Here’a a wondrous new infographic from freelance graphic designer Rebecca Nunes summarising how shoppers shop smart with their social intelligence.

Taken from the shopper rather than the seller perspective, the infographic explains how we use our social intelligence – our ability to understand and learn from each other and profit from social situations – to shop smart.

Rebecca took our original post on the social psychology of social shopping that’s been the subject of a number of reports, articles and other infographics and summarised the key points. A useful creative stimulus, we hope, for you when planning how to sell in social media.

Long story short – to sell successfully in social media you’ll need to offer social utility; a social service that helps people find social solutions to problems or solves social problems. Helping people shop smarter with their social intelligence is one way of delivering this value proposition…


Via Lauren Moss
more...
No comment yet.
Rescooped by Estelle Metayer from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

A Strategic Approach to Social Media Intelligence

A Strategic Approach to Social Media Intelligence | SocialIntelligence | Scoop.it
AREA203 Digital Communications Director Casey Knox shares her findings from two years worth of studying best practices of social media intelligence.

Via Bonnie Hohhof
more...
No comment yet.
Rescooped by Estelle Metayer from Designing design thinking driven operations
Scoop.it!

Counting To Infinity: Gain Competitive Business Intelligence From Social Media

Counting To Infinity: Gain Competitive Business Intelligence From Social Media | SocialIntelligence | Scoop.it
Have you been using social business intelligence tools? If not, check out today's post on how to use them to improve your business!

 

 


Via Martin (Marty) Smith, eRelations, Fred Zimny
more...
Martin (Marty) Smith's comment, August 31, 2012 9:58 PM
eRelations Thanks for rockin' the RT on the Friday before a 3 day weekend. You guys rock!!! Have a good weekend. Marty
Martin (Marty) Smith's comment, September 1, 2012 12:48 AM
Great Scoops here Fred thanks. Marty
Rescooped by Estelle Metayer from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Bottlenose - Live Social Intelligence

Bottlenose - Live Social Intelligence | SocialIntelligence | Scoop.it

The next-evolution of social media listening and analytics for marketers. Bottlenose provides live social intelligence for marketers by analyzing activity across all the major social networks. Use it to search, monitor, analyze, target, and engage in real-time.


Via Bonnie Hohhof
more...
No comment yet.
Scooped by Estelle Metayer
Scoop.it!

Stop Calling Social Analytics Intelligence - Smart Data Collective

Stop Calling Social Analytics Intelligence - Smart Data Collective | SocialIntelligence | Scoop.it
Stop Calling Social Analytics Intelligence Smart Data Collective Imagine downloading mass amounts of public Twitter data from around the world, or purchasing it off of Gnip, and being able to automatically mine it to find consumer behaviors,...
more...
No comment yet.
Rescooped by Estelle Metayer from Réseaux et médias sociaux, veille, technique et outils
Scoop.it!

RSS Reader Reinvented: The Best Google Reader Alternative (after Feedly) Is MultiPLX

RSS Reader Reinvented: The Best Google Reader Alternative (after Feedly) Is MultiPLX | SocialIntelligence | Scoop.it
RSS Reader Reimagined; Everything you want to read - news, your favorite blogs, art and more - in one convenient place designed for you.

Via Robin Good, EASI-ie, Fabrice
more...
Bart van Maanen's curator insight, May 8, 2013 4:41 AM

Google gaat de Google Reader service, een rss feedreader, stopzetten. Nu is Feedly een uitstekende vervanger, maar ook MultiPLX lijkt een goed alternatief. Het design heeft veel weg van Pinterest. Toch denk ik niet dat ik mijn Feedly account snel zal opgeven.

Maria Palaska's comment, May 9, 2013 8:02 AM
thanks for the information!
Sam Stormborn Ormandy's comment, May 9, 2013 8:07 AM
You're welcome Maria! :)
Rescooped by Estelle Metayer from Social Media and Business Intelligence
Scoop.it!

Microsoft buys social listening tech for CRM system | News | Research

Microsoft buys social listening tech for CRM system | News | Research | SocialIntelligence | Scoop.it
US — Microsoft has bought Swiss social listening and analytics firm Netbreeze to add to its Dynamics CRM family of tools. 

Via SocialROE
more...
No comment yet.
Rescooped by Estelle Metayer from Inbound Digital Marketing with WhiteSpace
Scoop.it!

The strength of ‘weak signals’

The strength of ‘weak signals’ | SocialIntelligence | Scoop.it
As information thunders through the digital economy, it’s easy to miss valuable “weak signals” often hidden amid the noise. Arising primarily from social media, they represent snippets—not streams—of

Via Penny Baldwin French
more...
Catherine Pascal's curator insight, March 2, 1:40 PM

Very interesting !  Thanks 

Rescooped by Estelle Metayer from SOCIAL MEDIA INTELLIGENCE, SOCIAL MEDIA MONITORING AND E-REPUTATION FOR PHARMA
Scoop.it!

Social Media in Healthcare

Social Media in Healthcare | SocialIntelligence | Scoop.it

Social media in highly-regulated industries is a hot topic – and healthcare is no exception.  The healthcare industry encompasses a wide variety of specialties, making it even more difficult to draw concrete conclusions on the specific use and scope of social media.

The unique challenges – and opportunities – available to healthcare professionals via social media is worthy of review.  Regardless of where you are with your online marketing efforts, creating and integrating social media into an overall plan can be fruitful. Let’s break it down!

Unique Challenges
There are several challenges unique to the healthcare industry and most of them relate to fear of the unknown and the regulations that must be followed.

Many are afraid of violating HIPPA laws and endangering patient protection.  Some also fear that any advice they offer could be misinterpreted as ‘medical advice’ without a proper diagnosis.

The rules around what can be said/done on social media as it relates to any regulated industry can be vague. Some would rather not take the chance.

Unique Opportunities
While there are many in the industry who are embracing social media, it’s still a relatively fresh mode of communication. This is an opportunity for medical providers to build authority and become a leader in their industry.  And, for those who fear HIPPA, there is still a good amount of wiggle room. For example, social media can be used for the purpose of introducing new staff members to the audience, informing the audience of business happenings, and changes or additions to current service. Using social media effectively is a great way to establish credibility and generate referrals, which are critical to physicians.

For those who are targeting a younger demographic, social media presents a great opportunity as many younger folks use it as a primary form of communication. And young people are not the only ones. Adults ages 35-54 represent one of the fastest growing demographics on most of the major social media.

There are also many collaborative, research and professional-related networking opportunities available to those in the medical field using sites like LinkedIn. The internet poses an abundance of information and resources for medical professionals.

Determining Channels
I advise clients in all industries to choose a channel or channels that meet their specific goals and target their ideal clients. There’s no size-fits-all when it comes to social media.

For example, if you’re a physical therapist with a primary goal of communicating valuable tips to your existing patients, I might recommend considering Facebook and an e-newsletter or blog. A doctor or specialist may have a goal to connect with like-minded professionals who can help expand his or her knowledge base. In that case, perhaps creating or jointing a medical LinkedIn group would be effective.

Establishing Goals  
For those who want to use social media effectively, they must set realistic goals, integrate their social media efforts with their traditional marketing efforts and establish an effective plan for managing a consistent presence.

Realistic goals include: driving website traffic, building loyalty among existing customers, establishing credibility, enhancing search engine optimization (SEO), increasing audience engagement, raising awareness/educating, or driving foot traffic to a physical location. I recommend focusing on no more than three goals in the first 90 days.

Once the goals are decided and the channels are active, it will be important to integrate social media with other forms of marketing, like including Facebook URLs on print pieces.  Message consistency – throughout all marketing – is also important.

Social media success is something that takes consistent effort and energy, especially as it relates to content development.  It will be fundamental to set aside time to execute social media tasks or hire someone who can help with the management.  That being said, for those who plan to manage efforts themselves, they don’t have to spend countless hours. Keep in mind that you have the knowledge and expertise to offer value-added information and solutions to your audience – you just need to establish your rhythm for communicating your expertise.

Maximizing Efforts
The only thing that makes health care different from other industries is the need to protect patient privacy. That’s something that should be incorporated into in all forms of communications and company policies. I advise all of my clients to have a social media policy, which governs the use of internal and external use of social media, but I stress this with clients in highly-regulated industries.

Regardless of the industry involved, I find that many do not understand social media and its usages and, because of this, are reluctant to embrace it. My hope is that fear of the unknown does not keep anyone – especially those in highly-regulated industries – from establishing themselves on social networks.  Check outKevinMD for an example of how healthcare professionals can use social media to meet their goals.

 


Via Plus91, Lionel Reichardt / le Pharmageek, lionelreichardt
more...
No comment yet.
Rescooped by Estelle Metayer from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

The conversation prism

The conversation prism | SocialIntelligence | Scoop.it

Via Bonnie Hohhof
more...
Emeric Nectoux's curator insight, January 5, 3:58 AM

Great and very useful infographic!

Rescooped by Estelle Metayer from Content Curation World
Scoop.it!

User-Curated Search Engine Allows Creation of Custom Collaborative Search Spaces: zResearch

User-Curated Search Engine Allows Creation of Custom Collaborative Search Spaces: zResearch | SocialIntelligence | Scoop.it

Via Robin Good
more...
harish magan's comment, August 30, 2013 10:03 AM
Content is king. Curators are almost agree to this that if the content is good reader will read it till end.
Katherine Hanson's comment, August 30, 2013 10:08 AM
I completely agree, Harish - always has been, always will be
harish magan's comment, August 31, 2013 5:34 AM
Thanks for agreeing with me
Rescooped by Estelle Metayer from Women in digital
Scoop.it!

The woman using social media to predict the future

The woman using social media to predict the future | SocialIntelligence | Scoop.it

The predictive power of social media: Noreena Hertz on how to see into the future by studying social platforms (Can social media predict the future?


Via Baochi, Women's Forum
more...
No comment yet.
Rescooped by Estelle Metayer from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

How ‘Social Intelligence’ Can Guide Decisions

How ‘Social Intelligence’ Can Guide Decisions | SocialIntelligence | Scoop.it

By offering decision makers rich real-time data, social media is giving some companies fresh strategic insight. They will take on a broader role: informing competitive strategy. Social media should help companies overcome some limits of old-school intelligence gathering, which typically involves collecting information from a range of public and propriety sources, distilling insights using time-tested analytic methods, and creating reports for internal company “clients” often “siloed” by function or business unit


Via Bonnie Hohhof
more...
No comment yet.
Rescooped by Estelle Metayer from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Social Media Intelligence – a New Focus for the New Year | EON: Enhanced Online News

Social Media Intelligence – a New Focus for the New Year | EON: Enhanced Online News | SocialIntelligence | Scoop.it
WPM launched a new social media business intelligence service that, for the first time, is focused on measuring a company's entire competitive set and

Via Bonnie Hohhof
more...
No comment yet.
Rescooped by Estelle Metayer from Extreme Social
Scoop.it!

White Paper: Social Media Meets Business Intelligence

White Paper: Social Media Meets Business Intelligence | SocialIntelligence | Scoop.it
White Paper: Social Media Meets Business Intelligence http://t.co/jd83WZ44...

Via Rami Kantari
more...
No comment yet.
Rescooped by Estelle Metayer from Peer2Politics
Scoop.it!

Jim Hendler on Social Media and Collective Intelligence - Web ...

Jim Hendler on Social Media and Collective Intelligence - Web ... | SocialIntelligence | Scoop.it
James A. Hendler is the Tetherless World Professor of Computer and Cognitive Science and the Head of the Computer Science Department at RPI. He also serves as a Director of the UK’s charitable Web Science Trust and is a visiting Professor at DeMontfort University in Leicester, UK. Hendler has authored about 200 technical papers in the areas of Semantic Web, artificial intelligence, agent-based computing and high performance processing. One of the early “Semantic Web” innovators, Hendler is a Fellow of the American Association for Artificial Intelligence, the British Computer Society, the IEEE and the AAAS. In 2010, Hendler was named one of the 20 most innovative professors in America by Playboy magazine and was selected as an “Internet Web Expert” by the US government. He is the Editor-in-Chief emeritus of IEEE Intelligent Systems and is the first computer scientist to serve on the Board of Reviewing Editors for Science. Hendler was the recipient of a 2012 Strata Conference Data Innovation Award for his work in Open Government Data.

Via jean lievens
more...
No comment yet.
Rescooped by Estelle Metayer from The 21st Century
Scoop.it!

GIS and Agent-Based Modelling: Social Media and the Emergence of Open-Source Geospatial Intelligence

GIS and Agent-Based Modelling: Social Media and the Emergence of Open-Source Geospatial Intelligence | SocialIntelligence | Scoop.it

We have just finished a paper entitled 'Social Media and the Emergence of Open-Source Geospatial Intelligence' for Socio-Cultural Dynamics and Global Security. For those interested below is the abstract:

 


Via Susan Bainbridge
more...
No comment yet.
Rescooped by Estelle Metayer from Patrick CUENOT, Consultant & formateur senior "Methodologie et outils de Veille Stratégique"
Scoop.it!

Diffusion : synchroniser vos messages sur Facebook, Twitter, Google+ et LinkedIn

Diffusion : synchroniser vos messages sur Facebook, Twitter, Google+ et LinkedIn | SocialIntelligence | Scoop.it

SocialBa! (Publish Sync) est un outil web qui vous permet de partager facilement vos messages sur Facebook, Twitter, Google+ et LinkedIn.


Via Frédéric DEBAILLEUL, Patrick CUENOT
more...
No comment yet.
Rescooped by Estelle Metayer from Innovation, Intelligence Economique et Création de valeur pour nos startups
Scoop.it!

GoogleMii. Votre identite numerique en nuage de tags

GoogleMii. Votre identite numerique en nuage de tags | SocialIntelligence | Scoop.it

GoogleMii est un petit outil sympa qui permet devisualiser son image sur le web sous la forme d’un nuage de tags.

Un outil de veille sans prétention offert par une agence spécialisée dans la gestion de la réputation en ligne des marques et des personnes. GoogleMii va dessiner un nuage de tags à partir de n’importe quel nom. Un outil pédagogique aussi pour prendre conscience de son image sur le web.


Via Frédéric DEBAILLEUL, Morgan BANCEL
more...
Griselda Sassola's comment, May 25, 2013 11:41 AM
merci, je le partage
Griselda Sassola's curator insight, May 25, 2013 11:44 AM

On peut aussi connaître les sources de nos tags