The exponential growth of content marketing has revealed an interesting skills gap that is hindering the efforts of companies to transform content marketing from a promising set of experiments into an agile, scalable, strategic function in the business.
As brands expand their use of content and rich media assets to deliver engaging experiences to their customers, they are using a whole new lexicon and set of skills. Teams responsible for content planning, production, and measurement must be able to work together, speak the same language, and be focused on a common set of tasks even when geographically dispersed.
Brands create content marketing teams from different sources — in-house, agencies, and freelancers. This structure creates the potential for a modern-day Tower of Babel – people try to communicate with one another, but each speaks a different language and they differ on what content marketing is....
Les Mooc (cours en ligne ouverts et massifs) sont à la mode dans les médias : peu coûteux, faciles à utiliser pour les salariés… Ils pourraient remplacer d'ici peu les formations traditionnelles en entreprise.
Flipped learning is more than just having students do homework during the school day. It’s more than just putting the onus on students to teach themselves. In fact, it’s neither of those things. Don’t be fooled by simple explanations of flipped classrooms that simplify a highly complex undertaking.
L'investissement dans des programmes éducatifs concernant de jeunes enfants semble le plus efficace. par Sylvain Chabé-Ferret, Assistant Professor à la Toulouse School of Economics (TSE) et Chercheur à l'Inra.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.