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Rescooped by Jimun Gimm from EBook Promotion and Marketing
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50 Ways To Reach Your Reader #6: Newsletters & Mailing Lists | Successful Self-Publishing

50 Ways To Reach Your Reader #6: Newsletters & Mailing Lists | Successful Self-Publishing | SocialMediaDesign | Scoop.it
Indie authors often don't think about building a good e-mail database but an accurate and comprehensive database is a very valuable commodity.

Via Penelope
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Penelope's curator insight, January 10, 2013 1:52 PM

Indie Authors should consider creating a database of readers who will look forward to your e-mails. Social Media (Facebook and Twitter) could disappear tomorrow, but you will still have your database close by. How to do this?

 

Create an opt-in or sign up form on your website or blog so your website visitors can subscribe easily. Make this very visible on all pages of your site with compelling ad copy to invite people to sign in. Remember to have an opt-out option as well. Sign up with a well-known email autoresponder service provider. What do you say other than, "BUY my book"?

 

Here are some ideas as to what you can send to your readers:

 

*  "Behind-the-scenes" reports of your experience with the publishing process (you could create videos)

*  Your creative process (what makes you tick?)

*  Tips about writing or publishing or anything related to the content of your books or anything that you, as an author, are expert on

*  Exclusive content -- recipes, photos, personal informationStories or poems

*  Breaking news about your subject matter (watch the headlines)

*  Interviews with other authors in your genre (I use Blog Talk Radio)

*  Book recommendations/reviews (Goodreads is great for this option)

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://selfpublishingadvice.org/blog/reaching-readers-email-marketing-for-indie-authors

 

Rescooped by Jimun Gimm from About Content Curation
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Write To Create Authority and Cut Through Clutter With Google Author Rank

Write To Create Authority and Cut Through Clutter With Google Author Rank | SocialMediaDesign | Scoop.it

Great article about how to become an influential write onlineand to create authority.


Via Ally Greer, RPattinson-Daily
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Ally Greer's curator insight, January 2, 2013 9:50 PM

Marketer and copywriter Henneke Duistermaat hits the nail on the head when she starts this article out by saying that "it feels like everything has been written already."


Becoming influential and gaining authority and engagement are some of the toughest goals out there, but they also provide the best returns. Some reasons you might want to gain authority in your area include: being able to engage with a greater audience, the ability to influence the behaviors of people - especially helpful for brands, and being able to help share knowledge and information about something you're good at.

Brian Yanish - MarketingHits.com's curator insight, January 2, 2013 11:02 PM

Great scoop!

Rescooped by Jimun Gimm from Marketing Revolution
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Joseph Campbell's Hero's Journey Told With Legos [Fun & Building Blocks of all Stories]


Via Jess McCulloch, The Digital Rocking Chair, Lynnette Van Dyke, Martin (Marty) Smith
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Martin (Marty) Smith's comment, January 7, 2013 8:49 PM
Strange to tell Joseph Campbell's Hero With A Thousand Faces with Lego characters but it flies by faster chan Campbell.
Martin (Marty) Smith's curator insight, January 7, 2013 8:55 PM

Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories. 

Rescooped by Jimun Gimm from Daily Magazine
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9 Tools to Create E-magazines and Newspapers for Your Class

9 Tools to Create E-magazines and Newspapers for Your Class | SocialMediaDesign | Scoop.it

I am pretty sure as you introduce the idea to your students everyone will want to have a say in their next e-magazine. There is nothing much more rewarding to students then to have a proof of their hard work recognized in a publication of some sort.

 

Most of the tools cited here are easy to use and have user friendly interface and they will let you create your own e-magazine or newspaper in few simple steps. Yet I would recommend your discretion as you use them with your students.

 

Read more:

http://www.educatorstechnology.com/2012/11/9-tools-to-create-e-magazines-and.html

 


Via Gust MEES, Kathleen Cercone, Juan Arbulu, Luciana Viter, Official AndreasCY
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Peter Parise's comment, November 25, 2012 9:02 PM
Wow this is a good collection!