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Google Panda Update: Increased Focus on Freshness and High Quality Sites Tweak

Google Panda Update: Increased Focus on Freshness and High Quality Sites Tweak | SocialMediaDesign | Scoop.it

From the article: "Google today listed changes it made to its algorithm in January.

 

As previously discussed, the biggest takeaway from that (at least in my opinion) was an increased focus on freshness through not only updates to the “Freshness Update,” but also through changes to universal search, which focus on the queries that deliver news results.

 

The company also addressed a recent Panda tweak:

High-quality sites algorithm improvements. [launch codenames “PPtl” and “Stitch”, project codename “Panda”] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda."

 

Read the full story: http://www.webpronews.com/google-panda-update-addressed-in-new-google-announcement-2012-02 


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Google Panda 3.2 Update Confirmed

Google Panda 3.2 Update Confirmed | SocialMediaDesign | Scoop.it

"Google has confirmed reports of a Panda update with us.

 

[Google] told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh.

 

I saw reports over the past week or so of webmasters commenting about their rankings. Most were complaining that they lost rankings, but some said sites that were originally hit by Panda regained their traffic levels pre-Panda. This would explain the data refresh, where Google ran the algorithm and updated the sites that should or should not have been touched by Panda."

 

Read the full article: http://searchengineland.com/google-panda-3-2-update-confirmed-109321 

 

(thanks to Giuseppe Mauriello)


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