Find tag "trust"
15.1K views | +3 today
Content curation
Curated by Jimun Gimm
Your new post is loading...
Your new post is loading...
Rescooped by Jimun Gimm from Curation, Social Business and Beyond!

10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | SocialMediaDesign |

Trend BriefingClick here to edit the content...

Via janlgordon
janlgordon's curator insight, December 4, 2012 3:52 PM

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.

Here are some of the highlights that caught my attention:

Mega-trend of transparency in 2013?

**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.

**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:

  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013

Mobile Moments

**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...

Eco Trend for 2013

**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories

Selected by Jan Gordon covering: "Curation, Social Business and Beyond"

Read full article here: []

Barbara Saunders's curator insight, December 11, 2012 2:26 PM

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013

Rescooped by Jimun Gimm from Just Story It! Biz Storytelling!

True or False? Pay Attention to Structure to Tell if a Story is Made Up

True or False? Pay Attention to Structure to Tell if a Story is Made Up | SocialMediaDesign |

"Psychologists and psychotherapists have long relied on the power of narrative storytelling to help their patients make sense of their world. In fact, it's been said that we are our narratives. For evidence that this may be true, pay attention to how people shape their stories about themselves. As it turns out, there is a big difference between the way we narrate events that have really happened to us and those we've invented."


Image by prosotphoto (Shutterstock)


Love this article! We now have a storytelling lie detector kit. As storytelling rises in popularity in a whole host of business applications, keeping our antenna sharp for fabrications is going to be important.


Remember these 'tells' and let's keep on focusing on authenticity.


Thanks Gregg Morris @greggvm for finding and sharing this article!


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Gregg Morris, Karen Dietz
No comment yet.