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Top Social Internet Retailers [Infographic]

Top Social Internet Retailers [Infographic] | SocialMediaDesign | Scoop.it

Via janlgordon, Khaled El Ahmad
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janlgordon's comment, January 15, 2013 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight, February 25, 2013 11:32 AM

Rescooped by Alessandro Rea from Clothing Manufacturer and Exporter from Bangladesh onto Marketing_me

Rescooped by Jimun Gimm from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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The Marketers Guide to Pinterest [Infographic]

The Marketers Guide to Pinterest [Infographic] | SocialMediaDesign | Scoop.it

This piece and infographic was posted by Jeff Bullas.

 

It's a great illustration of why you should be on Pinterest and how you should use it.

 

Excerpt:

 

"Photos are highly engaging and the rise of the visual pinboard Pinterest is to become the 60th most visited site in the US last month provides more data to verify the attractiveness of beautiful images on this visual pinboard social media network site"

 

Who's using Pinterest?

 

**Females 25-34 – 27%

**Females 35-44 – 29%

**Females 45-54 – 24%

 

How Engaging is Pinterest?

 

What is more telling is to compare the amount of time that the average user spends per month on the other social networks as a comparison measure of the level of engagement.

 

**Facebook is the most engaging site on the planet at 405 minutes per month

**Pinterest and Tumblr are equal in second place at 89 minutes

**Twitter comes in third at 21 minutes

**LinkedIn – 17 minutes

**Google Plus – 3 minutes

 

Curated by Jan Gordon covering "Pinterest Watch"

 

See article and infographic here: [http://bit.ly/yBpTds]


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Rescooped by Jimun Gimm from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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You Are What You Curate: Why Pinterest is So Hot

You Are What You Curate: Why Pinterest is So Hot | SocialMediaDesign | Scoop.it

This piece was written by Om Malik for Gigaom

 

The author says "Pinterest is one of the hottest startups around these days and represents the latest buzzword in the Valley: curation".

 

Here's what you need to know:

 

2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don’t want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

 

**Just as the first wave of social media has transformed the consumption of information,

 

**this next wave of social curation will fundamentally change how users find and interact with content over time.

 

My commentary:

 

 As a business person, I see tremendous value in Pinterest because as the title of this article suggests, what we post online tells a story about who we are, what we represent and shows a human side through our curated topics. This allows others who may be potential customers to find points of connection which is a great way to start a relationship. It also gives me a chance to listen by observation to what my audience wants at a deeper level. This is a great starting place and can lead to many opportunities that lie ahead.

 

Excerpt:

 

**platforms — YouTube, WordPress and Tumblr — have had more success, thanks to faster, cheaper broadband connections. Twitter and Facebook are the big winners of this sharing.

 

**Are thinking about building a product, evaluating a company or just wondering why early adopters are so crazy about Pinterest, Instagr.am or Quora?   

 

**we’re playing a role in a movie: edited, directed and starring us.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/wEnbpQ]


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Tom George's comment, January 12, 2012 6:36 AM
Nice one Jan, and nice topic by the way.
Mariusz Leś's comment, January 20, 2012 8:55 AM
I really don't know why Pinterest is so "hot". I use Fancy (thefancy.com) instead (it has an android app, that's why, nothing else).
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Pinterest - Why Should We Be Interested? [Infographic]

Pinterest - Why Should We Be Interested? [Infographic] | SocialMediaDesign | Scoop.it

 This infographic is visually packed with some good insights:

 

**tips and advice

**who is on Pinterest

**How is it being used

**Pros and cons

 

Selected by Jan Gordon covering "Pinterest Watch"

 

 


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5 Hot Tips for Brands to Connect With Consumers on Pinterest

5 Hot Tips for Brands to Connect With Consumers on Pinterest | SocialMediaDesign | Scoop.it

This piece was written by Lauren Drell for American Express Open Forum -

 

 

Intro:

 

We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company.

 

****We say you go for it, especially if women are your target consumers–70 percent of pinners are female.

 

**Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million page views–so there's plenty of opportunity for brands to flesh out pinboards and catch pinners' eyes.

 

"Join these brands' efforts of staying ahead of the social media curve by joining–and having fun with– Pinterest".

 

Here's what caught my attention:

 

****Beyond pushing one's products, you also can use Pinterest as a way to convey your company culture–post pictures of the office, the mascot, people's cubicles, lunch breaks and office events. Fans are interested in these details, and this imagery helps to humanize the brand.

 

For a look at what some brands are already doing on Pinterest, check out the roundup below. Perhaps they'll inspire your own boards.

 

Here's just one brand example........

 

West Elm: The furniture brand posts images of various rooms–bedrooms, bathrooms and kitchens–to inspire the interior designer in you. By showering you with beautiful homes, it gets you thinking about nesting without taking an overtly sales-y approach.

 

My commentary:

 

This article says 70% of pinners are female and that may be true for today but this is just the beginning and lots of men are starting to pin as well. I see all kinds of possibilities here for many brands aiming at women or men. Like I told people in 1994 when the web was just beginning and there weren't many people online, it's a good idea to put your stake in the ground now as it's evolving because this is going to be big!

 

I can speak from experience, Pinterest is amazing on so many levels. Think of it as a new restaurant, you don't just eat in one place do you? Don't put your social networking campaign in one or two baskets, get on board for a very interesting ride. Please feel free to comment or share any experiences you're having, would love to hear from you and follow you there too:-).

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/zqNGEy"


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