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Consumer Storytelling on Facebook: An Untapped Branding Opportunity

Consumer Storytelling on Facebook: An Untapped Branding Opportunity | SocialMediaDesign | Scoop.it
Do people still care about longer-form blog posts and narratives to tell stories in the era of Pinterest, YouTube, and Twitter? The answer is yes.

Via Karen Dietz
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Karen Dietz's curator insight, December 21, 2012 3:10 PM

Hooray! Social media storytelling is not limited to 140 characters or short quips. 


This article discusses how popular 1,000+ word stories are on Facebook and how important the stories your customers share will be in 2013.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Jimun Gimm from Curation, Social Business and Beyond
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10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | SocialMediaDesign | Scoop.it

Trend BriefingClick here to edit the content...


Via janlgordon
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janlgordon's curator insight, December 4, 2012 12:52 PM

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.


Here are some of the highlights that caught my attention:


Mega-trend of transparency in 2013?


**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.


**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:


  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013


Mobile Moments


**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...


Eco Trend for 2013


**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories


Selected by Jan Gordon covering: "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Vkmo1j]

Barbara Saunders's curator insight, December 11, 2012 11:26 AM

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

C3 Consensus's curator insight, January 24, 2013 5:13 AM

Les tendances consommation pour l'année 2013

Rescooped by Jimun Gimm from Education et TICE
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Scientists: Social Media Is Not Necessarily a Waste of Time

Scientists: Social Media Is Not Necessarily a Waste of Time | SocialMediaDesign | Scoop.it

When it comes to social media, there seem to be two schools of thought in the science/research community. One posits that spending time on social media can be extremely useful. The other posits that spending time on social media is stupid.


Via Susan Bainbridge, Donna Clark, Jack Patterson, Laurent Blanquer
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Lisa Buben's comment, December 1, 2012 5:37 AM
Love the image on this piece!
AAEEBL's curator insight, January 21, 2013 4:27 PM

It's all about priorities, huh?

Rescooped by Jimun Gimm from Curation, Social Business and Beyond
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8 Surefire Ways to Thrive Despite Information Overwhelm

8 Surefire Ways to Thrive Despite Information Overwhelm | SocialMediaDesign | Scoop.it

Jason W. Womack wrote this article for all of us,  who struggle with information overload. I selected it because.......

 

To be a good content curator, the first step is knowing how to harness your attention, to be able to filter, focus, and find the best and be able to leave the rest

 

**It's important to keep refining your daily habits and the author has some great suggestions on how to do that.

 

Excerpt:

 

Jason Womack warns "in the age of information overload, when it comes to what we have time to focus on, we are often forced to sacrifice quality for quantity.

 

Here's what caught my attention:

 

**Stop multi-tasking

When you multi-task, you can't give your undivided attention the the things you're working on.

 

**Set a timer for 15-minute intervals

Womack says that our days are actually made up of about 100 15-minute intervals. In fact 15 minutes is just about the right "chunk" of time for us to be able to stay focused, minimize interruptions and work effectively

 

**Know when you're not focused and implement ways to refocus

When you're working with your timer, write down eah instance when you lose focus-even if it's just to look at a clock to see what time it is.

 

**Carry a camera with you

Carrying a camera with you is actually a great way to become more in tune with your environment.

 

**I do this one and it really helps bring me into the present moment

 

**Listen more

There are three different learning styles: visual, auditory and kinesthetic. Everyone in your network falls into one of these categories.

 

**(very important tip, when you're not talking and focusing your attention here, it's an amazing experience on so many levels)

 

Curated by Jan Gordon, covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xoqha6]


Via janlgordon
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Beth Kanter's comment, March 7, 2012 8:20 AM
Fantastic article - thanks for finding
Rescooped by Jimun Gimm from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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The Marketers Guide to Pinterest [Infographic]

The Marketers Guide to Pinterest [Infographic] | SocialMediaDesign | Scoop.it

This piece and infographic was posted by Jeff Bullas.

 

It's a great illustration of why you should be on Pinterest and how you should use it.

 

Excerpt:

 

"Photos are highly engaging and the rise of the visual pinboard Pinterest is to become the 60th most visited site in the US last month provides more data to verify the attractiveness of beautiful images on this visual pinboard social media network site"

 

Who's using Pinterest?

 

**Females 25-34 – 27%

**Females 35-44 – 29%

**Females 45-54 – 24%

 

How Engaging is Pinterest?

 

What is more telling is to compare the amount of time that the average user spends per month on the other social networks as a comparison measure of the level of engagement.

 

**Facebook is the most engaging site on the planet at 405 minutes per month

**Pinterest and Tumblr are equal in second place at 89 minutes

**Twitter comes in third at 21 minutes

**LinkedIn – 17 minutes

**Google Plus – 3 minutes

 

Curated by Jan Gordon covering "Pinterest Watch"

 

See article and infographic here: [http://bit.ly/yBpTds]


Via janlgordon
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Rescooped by Jimun Gimm from Social Media Optimization & Search Engine Optimization
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Pinterest: There's Something here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.

 

Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/

 

Intro:

 

I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See the full video here: [http://bit.ly/x2qRyD]


Via janlgordon, Anise Smith
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Rescooped by Jimun Gimm from Social Marketing Revolution
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The Social Business Shift- Learning To Dance With Customers [Infographic]

The Social Business Shift- Learning To Dance With Customers [Infographic] | SocialMediaDesign | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon, John van den Brink, donhornsby, Martin (Marty) Smith
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Fellinger's curator insight, January 5, 2013 6:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 6, 2013 10:08 PM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

Rescooped by Jimun Gimm from The 21st Century
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How Social Media Usage Will Change In 2013 | Business 2 Community

How Social Media Usage Will Change In 2013 | Business 2 Community | SocialMediaDesign | Scoop.it
Social media has truly become a daily part of most people's lives, with usage patterns changing dramatically over the past few years.

Via Susan Bainbridge
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Introduction to Social Media in the Classroom

Introduction to Social Media in the Classroom | SocialMediaDesign | Scoop.it

I created this video as a tool to show how I would introduce and incorporate social media into my future classroom. This is a guideline for a junior high classes.


Via Susan Bainbridge
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Etienne Thierry-Aymé's comment, November 10, 2012 10:10 AM
;-) i can't open the link
Etienne Thierry-Aymé's comment, November 10, 2012 10:10 AM
;-(
PearsonOLE's curator insight, January 9, 2013 9:09 AM

A short video to introduce to social media in the classroom.

Rescooped by Jimun Gimm from Curation, Social Business and Beyond
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How Startups Can Gain Visability and Reputation by Curating Great Content

How Startups Can Gain Visability and Reputation by Curating Great Content | SocialMediaDesign | Scoop.it

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.

 

**Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

**Thought Leadership

   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

**Hub of Information

    

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

**Collections

    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

**Content with Commentary

    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 

One Takeaway: 

 

**Successful curators often employ several of these approaches in addition to producing their own original content

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao

 

Read full article here: [http://bit.ly/zTGY37]


Via janlgordon
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17 Little Known Social Media Tools You Should Be Using (and Why)

17 Little Known Social Media Tools You Should Be Using (and Why) | SocialMediaDesign | Scoop.it
Everywhere you look there is social media. It seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service.

Via Susan Bainbridge
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Will Pinterest Lead The Way & Transform the Web in 2012?

Will Pinterest Lead The Way & Transform the Web in 2012? | SocialMediaDesign | Scoop.it

I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......

 

Excerpt:

 

Social Content Curation As The Next Big Thing

 

The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -

 

**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.

 

There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......

 

Takeaway:

 

2012 Will Be The Year of Curated Sets


**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

 

**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond

 

Read full article here: [http://bit.ly/lK0ZHi]


Via janlgordon
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Tom George's comment, January 4, 2012 6:54 PM
Hey Jan,

It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment, January 4, 2012 7:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time!
maxOz's comment, January 19, 2012 6:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx