SocialMediaDesign
Follow
Find tag "ecommerce"
15.0K views | +4 today
SocialMediaDesign
Content curation
Curated by Jimun Gimm
Your new post is loading...
Your new post is loading...
Rescooped by Jimun Gimm from PINTEREST Watch - Curated by Jan Gordon & John van den brink
Scoop.it!

Pinterest - Why Should We Be Interested? [Infographic]

Pinterest - Why Should We Be Interested? [Infographic] | SocialMediaDesign | Scoop.it

 This infographic is visually packed with some good insights:

 

**tips and advice

**who is on Pinterest

**How is it being used

**Pros and cons

 

Selected by Jan Gordon covering "Pinterest Watch"

 

 


Via janlgordon
more...
No comment yet.
Rescooped by Jimun Gimm from Content Curation World
Scoop.it!

Curated eCommerce: Human Touch Is Everything

Curated eCommerce: Human Touch Is Everything | SocialMediaDesign | Scoop.it

Curated e-commerce is already here, and if you promote, market or sell directly products online, it may be useful for you to look into the opportunities that creating or hosting curated collections can offer.

 

"Leveraging the effects of curated commerce will require extra time, effort and imagination.

 

However, it can have an extremely powerful impact on both shoppers and your brand. When it comes to influencing consumers, the human touch is everything."

 

From the article intro: "As we kick off 2012, one of the most prominent online trends is an increasingly diverse array of content curation platforms.

 

While sites like Digg and reddit have been around for years, a new crop of sites like Polyvore, Svpply and, most notably, Pinterest are allowing people to organize their favorite discoveries from around the web into themed collections that friends and contacts can follow.

 

...


Shoppers are turning to these curated experiences to help filter the Internet’s overwhelming amount of content down to manageable collections of products centered around shared taste.

 

Unless you know specifically what you want to buy (in which case, search is the weapon of choice), browsing curated collections can be the most interesting way to discover new products and retailers.

 

As an example of the power of human curation, just compare the results of a Google search for gloves with the same search on Pinterest.

 

Now ask yourself which search makes you want to buy something?"

 

Here two good examples: http://pinterest.com/decology101/preppy-cool/ 

 

http://pinterest.com/search/?q=gloves 

 

Read the full article: http://mashable.com/2012/01/18/curated-commerce-marketing/ 

 

(Curated by Robin Good)


Via Robin Good
more...
No comment yet.
Rescooped by Jimun Gimm from Social Media Optimization & Search Engine Optimization
Scoop.it!

Pinterest: There's Something here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.

 

Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/

 

Intro:

 

I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See the full video here: [http://bit.ly/x2qRyD]


Via janlgordon, Anise Smith
more...
No comment yet.
Rescooped by Jimun Gimm from Curation, Social Business and Beyond
Scoop.it!

Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | SocialMediaDesign | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.

 

He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:

 

The Pinterest Stream And Fools Gold

 

Avoid Self Promotion:

 

"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".

 

Here are the takeaways:

 

My advice here is going to be the same advice I give people in any new social network... go have some fun first.

 

**Be social. Get to know the community, the lay of the land. The rest will sort itself out.

 

**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://www.jeffturner.info/pinterest/]


Via janlgordon
more...
No comment yet.
Rescooped by Jimun Gimm from PINTEREST Watch - Curated by Jan Gordon & John van den brink
Scoop.it!

5 Hot Tips for Brands to Connect With Consumers on Pinterest

5 Hot Tips for Brands to Connect With Consumers on Pinterest | SocialMediaDesign | Scoop.it

This piece was written by Lauren Drell for American Express Open Forum -

 

 

Intro:

 

We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company.

 

****We say you go for it, especially if women are your target consumers–70 percent of pinners are female.

 

**Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million page views–so there's plenty of opportunity for brands to flesh out pinboards and catch pinners' eyes.

 

"Join these brands' efforts of staying ahead of the social media curve by joining–and having fun with– Pinterest".

 

Here's what caught my attention:

 

****Beyond pushing one's products, you also can use Pinterest as a way to convey your company culture–post pictures of the office, the mascot, people's cubicles, lunch breaks and office events. Fans are interested in these details, and this imagery helps to humanize the brand.

 

For a look at what some brands are already doing on Pinterest, check out the roundup below. Perhaps they'll inspire your own boards.

 

Here's just one brand example........

 

West Elm: The furniture brand posts images of various rooms–bedrooms, bathrooms and kitchens–to inspire the interior designer in you. By showering you with beautiful homes, it gets you thinking about nesting without taking an overtly sales-y approach.

 

My commentary:

 

This article says 70% of pinners are female and that may be true for today but this is just the beginning and lots of men are starting to pin as well. I see all kinds of possibilities here for many brands aiming at women or men. Like I told people in 1994 when the web was just beginning and there weren't many people online, it's a good idea to put your stake in the ground now as it's evolving because this is going to be big!

 

I can speak from experience, Pinterest is amazing on so many levels. Think of it as a new restaurant, you don't just eat in one place do you? Don't put your social networking campaign in one or two baskets, get on board for a very interesting ride. Please feel free to comment or share any experiences you're having, would love to hear from you and follow you there too:-).

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/zqNGEy"


Via janlgordon
more...
No comment yet.