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Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five | SocialMediaDesign | Scoop.it

Making Warby Parker's Annual Report VISUAL
As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here http://sco.lt/7Pci1p). Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts:

1. Be Visual. 
2. Show YOUR Personality.

3. Only share NEWSWORTHY news.

4. Let People See Your Engine (able to look behind the curtain).

5. Focus on and Feature Your POEPLE.

6. Make IT Easy To Share (and IT is everything).

7. Present DATA in context.

8. Don't forget the TANGENTIAL. 
9. Share the LOVE. 
10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.

11. Share VALUES.

12. Pat yourself on the BACK every now and again. 

My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.

 

Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.  

 


Via Martin (Marty) Smith
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Why Curation Will Transform Education and Learning: 10 Key Reasons

Why Curation Will Transform Education and Learning: 10 Key Reasons | SocialMediaDesign | Scoop.it
"This article, builds up over my recent presentation on Content Curation for Education that I delivered at Emerge2012 virtual conference.

In that presentation I claimed that the adoption of "curation approaches" will directly affect the way competences are taught, how textbooks are put together, how students are going to learn about a subject, and more than anything, the value that can be generated for "others" through a personal learning path.

If we learn not by memorizing facts, but by collaborating with others in the creation of a meaningful collection-explanations of specific topics/issues/events then, for the first time in history, we can enrich planetary knowledge each time we take on a new learning task." -- from source: http://www.masternewmedia.org/
Via ghbrett
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ghbrett's curator insight, December 18, 2012 7:02 PM

As we produce more content and multimedia, who is going to clean up after us? Since we have endless storage on site and in many "clouds," there is less need to prune or delete data than ever before. This reviewer remembers having a disk with 26KB storage which needed to be used attentively. This article is one of the better of the emerging topic and related processes of Curating our stuff. Often the metaphor of one's Digital Footprints is raised as a way of describing all the different services, systems, machines, archives, etc., etc. that our stuff is. Oh, and then there are the other pack rats who have copied our stuff and put it into their stashes. Folks, it's time to take a moment to reflect on what we are doing with content, media, and stuff. Then curate by pruning, updating, aggregating, and other such digital stewardship. Finally, as my Father always said, "Don't do as I do, please do what I say." (grin)

ghbrett's curator insight, December 18, 2012 7:02 PM

As we produce more content and multimedia, who is going to clean up after us? Since we have endless storage on site and in many "clouds," there is less need to prune or delete data than ever before. This reviewer remembers having a disk with 26KB storage which needed to be used attentively. This article is one of the better of the emerging topic and related processes of Curating our stuff. Often the metaphor of one's Digital Footprints is raised as a way of describing all the different services, systems, machines, archives, etc., etc. that our stuff is. Oh, and then there are the other pack rats who have copied our stuff and put it into their stashes. Folks, it's time to take a moment to reflect on what we are doing with content, media, and stuff. Then curate by pruning, updating, aggregating, and other such digital stewardship. Finally, as my Father always said, "Don't do as I do, please do what I say." (grin)

Rescooped by Jimun Gimm from Curation, Social Business and Beyond
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We Need More Insights, Not More Data

We Need More Insights, Not More Data | SocialMediaDesign | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon
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William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

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All You Need to Know About Infographics: Tips, Tutorials, Guides

All You Need to Know About Infographics: Tips, Tutorials, Guides | SocialMediaDesign | Scoop.it

Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information.

An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.

 

Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.

 

Additional topics covered include:

The major parts of an infographic How to create an infographic Developing ideas & organizing data Research & sources Typography, graphics & color Facts & conclusions Designing & Editing
Via Lauren Moss
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HC's curator insight, April 30, 9:26 PM

Some good tips here...