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Anita Li: "An infographic reveals how the film industry is using social media and viral marketing to compensate for declining ticket sales."
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Awesome infographic to show how the declining film industry is fighting back!
Gr8 Infographics on how Documentary films are using Technology
Interesting short infographic illustrating how Hollywood is compensating for declining ticket sales (because of the rise of online piracy) through the use of social media and viral marketing. Gives some nice examples of how movies are using social media to generate interest, demand screenings in their local areas and increase engagement. Our own Air NZ's Hobbit safety video even gets a mention!