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The Future of Search May Not Be About Google: It's You In The End Who Will Decide

The Future of Search May Not Be About Google: It's You In The End Who Will Decide | SocialMediaDesign | Scoop.it
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.

Via Robin Good
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Stephen Dale's curator insight, January 13, 5:58 AM

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

 

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."


Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

Lucy Beaton's curator insight, January 16, 8:21 PM

This is alarming.  We, as Teacher Librarians, need to be aware of the ramifications of this.

Mrs. Dilling's curator insight, February 13, 11:52 AM

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

 

This article was an eye opener for me. I had never questioned Google before.

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How to Create Outstanding Social Media Pages [Infographic]

How to Create Outstanding Social Media Pages [Infographic] | SocialMediaDesign | Scoop.it

Each and every social network is different and need to be used in different ways, at different times, promoted differently, etc.

 

This infographic contains guidelines on how to create optimized social media pages for Facebook, Twitter, Pinterest, Google+ and Linkedin.


Via Lauren Moss
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Alexander Abramov's curator insight, November 16, 2013 10:36 PM

This infographic contains guidelines on how to create optimized social media pages for Facebook, Twitter, Pinterest, Google+ and Linkedin.

Jim Doyle's curator insight, December 6, 2013 1:10 AM

How to Create Outstanding Social Media Pages [Infographic]

Stéphane Hardel's curator insight, December 15, 2013 6:10 AM

Très social media ce matin ... D'ailleurs comment on fait pour bien les utiliser ? Hein ?

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The Future of Learning Is All About Curation and Search

 

 


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Robin Good's curator insight, June 4, 2013 1:46 PM



If you are curious to know what I think about curation and search and their future, check out this 3-minute audio excerpt from a much longer interview about curating your experience I had with Joel Zasflosky of ValueofSimple.

In it I highlight how inadequate is to expect Google results to fulfill the need that many people have to learn and deepen their knowledge about a topic they are not familiar with.

Google set of very specific, highly filtered and ranked text results represent many, often relevant, individual bites of a larger puzzle that is never shown.

You are provided tons of individual trees in place of the "forest" you have asked about.

That is the greatest limitation for Google… when it comes the need, not to find a specific book, product, event or person, but for learning, understanding, for seeing the bigger picture, then the individual bites, ranked by Google authority or Pagerank, just don't serve our need.

This is why, just like we can't feed our appetites only with Big Macs, when it comes to learning about a topic we're not familiar with, we will increasingly rely on curated search engines, trusted guides and portals who can provide us with a much better and more useful roadmap into learning than Google can.


Audio excerpt: https://soundcloud.com/user458849/curation-and-search-joel


Full interview: http://valueofsimple.com/smart-and-simple-matters-podcast-023-with-robin-good/ 


MP3 full interview: http://traffic.libsyn.com/valueofsimple/023_SmartAndSimpleMattersPodcastFromValueOfSimple.mp3


Subscribe to iTunes podcast: http://valueofsimple.com/itunes







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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | SocialMediaDesign | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

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jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | SocialMediaDesign | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.

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Gather Valuable Feedback From Potential Customers with Google Consumer Surveys

Gather Valuable Feedback From Potential Customers with Google Consumer Surveys | SocialMediaDesign | Scoop.it
Google Consumer Surveys is a fast, accurate, and affordable way to do quantitative market research online.

Via Robin Good
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Jon Turino's curator insight, March 10, 2013 2:30 PM

Here's an interesting one fro Robin Good.

Gaurav Pandey's curator insight, March 14, 2013 3:41 AM

It could turn out to be a great tool for entrepreneurs looking to launch a new business/product. Gauging the market size and customer segments can be a daunting task and at the beginning most people start with what can be best described as a set of hypotheses about who their target customers are and what's the best product - market fit. Google Surveys, coupled with the good old "get out of the building and talk to people" method is a great way to gather thsi information. 

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Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood]

Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood] | SocialMediaDesign | Scoop.it
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.

Via Robin Good, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 24, 2013 1:12 PM

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

Adam Atodl's curator insight, January 24, 2013 2:19 PM

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.

Neil Ferree's comment, January 26, 2013 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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Getting to Know Google - Goodwill Community Foundation

Getting to Know Google - Goodwill Community Foundation | SocialMediaDesign | Scoop.it

Are you aware of the many services that Google offers? This infographic, from the Goodwill Community Foundation (GFC), provides a look at some of the services. In fact the GFC website provides a wide range of materials that you may find useful. This infographic is a part of a lesson that teaches you about many of the services Google provides.


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Dolly Bhasin 's curator insight, December 26, 2012 3:50 AM

Google for All!

Nancy Jones's curator insight, December 27, 2012 5:39 PM

Great tool and reminder.

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19 handy Google tricks that you weren’t aware of

19 handy Google tricks that you weren’t aware of | SocialMediaDesign | Scoop.it
After covering everything that Google Search has to offer, you can easily forge that search only forms one small part of the Google behemoth. With so many different features and clients ...

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Map Envelope

Map Envelope | SocialMediaDesign | Scoop.it

Print your own customized, place-based envelopes using Google Maps imagery.

 

Tags: art, google. 


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2012 Update On Social Media Monitoring Tools (infographic)

2012 Update On Social Media Monitoring Tools (infographic) | SocialMediaDesign | Scoop.it

Oneforty recently surveyed 150 social media professionals to learn about what their main concerns were when it came to social media monitoring. Here's the griff . . .


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Namita Patel's comment, March 18, 2012 11:19 AM
Nice snapshot!
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Google Panda 3.2 Update Confirmed

Google Panda 3.2 Update Confirmed | SocialMediaDesign | Scoop.it

"Google has confirmed reports of a Panda update with us.

 

[Google] told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh.

 

I saw reports over the past week or so of webmasters commenting about their rankings. Most were complaining that they lost rankings, but some said sites that were originally hit by Panda regained their traffic levels pre-Panda. This would explain the data refresh, where Google ran the algorithm and updated the sites that should or should not have been touched by Panda."

 

Read the full article: http://searchengineland.com/google-panda-3-2-update-confirmed-109321 

 

(thanks to Giuseppe Mauriello)


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The Ability To Extract and Communicate Insight from Data It's Going To Be Huge: McKinsey Quarterly [Video]

The Ability To Extract and Communicate Insight from Data It's Going To Be Huge: McKinsey Quarterly [Video] | SocialMediaDesign | Scoop.it

Robin Good: In January of 2009 the McKinsey Quarterly published a video interview and a full article entitled "Hal Varian on how the Web challenges managers" in which Google’s chief economist told executives in wired organizations how much they needed a sharper understanding of how technology empowers innovation.

 

In the video, Hal Varian says something that if you are trying to understand the emerging curation trend, is as relevant (if not more) today as three years ago when it was first published:

 

"The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it's going to be a hugely important skill in the next decades, not only at the professional level but even at the educational level for elementary school kids, for high school kids, for college kids.

 

Because now we really do have essentially free and ubiquitous data.

 

So the complimentary scarce factor is the ability to understand that data and extract value from it.

 

I think statisticians are part of it, but it's just a part.

You also want to be able to visualize the data, communicate the data, and utilize it effectively.

 

But I do think those skills - of being able to access, understand, and communicate the insights you get from data analysis - are going to be extremely important..."

 

Video interview: http://bit.ly/googlehalvarianoncuration 

(go to the section "Workers and managers")

 

You will need to register to read the full original article: http://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286 


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janlgordon's comment, January 31, 2012 12:27 PM
This is an excellent piece, as always, thank you Robin!
Robin Good's comment, January 31, 2012 12:55 PM
Thank you Jan, much appreciated!
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Future of News: Google Living Stories Still a Great Model for the News To Be

Living Stories provide a new, experimental way to consume news, developed by a partnership between Google, the New York Times, and the Washington Post. In Li...

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Robin Good's curator insight, November 26, 2013 10:46 AM


Google Living Stories is an experimental project by Google that showcased (over a brief period between 2009 and 2010) how technology could be used effectively to provide a new, richer and more effective way to organize, serve and present news stories online.


In the Living Stories model, each story is a stream that is continuously updated over time with new updates, additional stories, images, and other multimedia resources that are published over time. 


These are organized on the page in a way that provides maximum accessibility to the reader, allowing him to skim, explore, filter or dig in depth into any category or specific item.


Nonetheless abandoned by Google, Living Stories remains a very inspiring example of how automated news aggregation and manual curation, both required in heavy doses to achieve this type of results, could provide a truly innovative mode of producing and offering access to news information.

The greatest news of all is that Google has left the model, examples and infrastructure for using and improving upon it available to everyone for free.


"The Living Stories code is available as open-source for anyone to use on their own sites at: http://code.google.com/p/living-stories/


Must see. 9/10

Free to study, use and adopt.



More info and examples: http://livingstories.googlelabs.com/ 


WordPress plugin: https://code.google.com/p/living-stories/wiki/WordpressInstallation 










Therese Torris's curator insight, November 27, 2013 5:19 AM

Google extends strengthens its grip on news. Goog luck to small players!

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Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown

Why Google, Yahoo and Others Are Making You Think RSS Is Dead: Lockdown | SocialMediaDesign | Scoop.it

Via Robin Good
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Robin Good's curator insight, July 4, 2013 7:19 AM


Marco Arment the creator of Instapaper, has an excellent and provocative piece on why Google is closing down all of its RSS appendages (they just closed also the RSS feeds in Google Alerts) and the logic behind this strategy.


He writes: "Officially, Google killed Reader because “over the years usage has declined”.1 I believe that statement, especially if API clients weren’t considered “usage”, but I don’t believe that’s the entire reason.

The most common assumption I’ve seen others cite is that “Google couldn’t figure out how to monetize Reader,” or other variants about direct profitability. I don’t believe this, either. Google Reader’s operational costs likely paled in comparison to many of their other projects that don’t bring in major revenue, and I’ve heard from multiple sources that it effectively had a staff of zero for years. It was just running, quietly serving a vital role for a lot of people."


"The bigger problem is that they’ve abandoned interoperability. RSS, semantic markup, microformats, and open APIs all enable interoperability, but the big players don’t want that — they want to lock you in, shut out competitors, and make a service so proprietary that even if you could get your data out, it would be either useless (no alternatives to import into) or cripplingly lonely (empty social networks).


Google resisted this trend admirably for a long time and was very geek- and standards-friendly, but not since Facebook got huge enough to effectively redefine the internet and refocus Google’s plans to be all-Google+, all the time.4"


Provides better perspective on RSS, Google, FB and Twitter and your future relationship with RSS.



Must-read article. 9/10


Full article: http://www.marco.org/2013/07/03/lockdown


(Image credit - RSS logo - Shutterstock)



Ashish Rishi's curator insight, July 4, 2013 11:49 PM

Love you Marco!!!  Agreed  and couldn't have asked for more. Internet to me was the ultimate democratization tool , a leveler, a ground playing field that challenged all institutions that had unnecessary walls around them - say educational institutions , you loved them, but they were for a fortunate few. Internet platforms  ( including google) were formed for the love of internet, they have milked it enough and why not ? but now these guys are trying to become to old school walled gardens, I just hope that in doing so , they don't lose the charm that defines them.

Laura Brown's comment, July 6, 2013 2:43 PM
This is like the AOL model of the Internet which they offered years ago. People thought they were online but they were only online via AOL which mean AOL controlled what they say, how they saw it, etc. Many people were fine with the AOL version of the Internet. People who just wanted to look at email and use chat forums for personal reason and put up a personal home page, etc. However, the people who did not like being restricted or confined choose to opt out of AOL and use other ISP's (Internet Service Providers). I'm not surprised Google wants to take several steps back and go that way, take control of what people are allowed to see and make sure the ads are featured versus having the option to block them. They have already gone several steps backwards in bringing back pop up ads. No one seems to protest those, or the video and other bulky ads which take up a lot of bandwidth. People had a large voice against all that when it was still the artists, scientists and other geeks who ruled online. Now it is the marketers and the Internet reflects the change in a big way. It's like one big ad soup. Google just wants to tie it all up in a neat bundle.
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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | SocialMediaDesign | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

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classifieds2india's comment, August 28, 2013 8:08 AM
amazing factors
Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...
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What Are You Going To Do with All of Your RSS Feeds if Feedburner Shuts Down?

What Are You Going To Do with All of Your RSS Feeds if Feedburner Shuts Down? | SocialMediaDesign | Scoop.it
A lot of us around here have blogs and a lot of us use FeedBurner to "host" our RSS feeds. I thought it was worth talking about what might happen if we los

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Robin Good's curator insight, March 27, 2013 6:33 AM



If you are a curator or web publisher using RSS feeds an Feedburner here is something that you definitely want to pay attention to, as Google may soon close down this service.


Chris Coyer has an informative and useful article analyzing what is going to happen, and what you can do now or later to handle this likely event.


From the comments, Maxime Valette writes: "...sign that FeedBurner is shutting down soon is that the “permanent redirection” on delete is a new option since October. Before that it was only a “30-day redirection”. Update an outdated service like FeedBurner just to improve the deletion service is generally not a good sign."



Useful, informatve. 7/10


Full article: http://css-tricks.com/lets-say-feedburner-shuts-down/



Stephen Dale's curator insight, March 27, 2013 7:36 AM

It's as well to be prepared, and this article gives some useful tips should Google decide to shut down the Feedburner service (and the omens are not good, following the announcement about the shut down of Google Reader). 

Asil's curator insight, March 29, 2013 10:18 AM

I moved all my RSS to Feedly when Google nerfed their reader last year, a sacrafice to the Google+ initiative.  Feedly is, in many ways, superiour to the old reader if you are only using it for solo-reading, It doesn't have a social media component.

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How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple

How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple | SocialMediaDesign | Scoop.it

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Tom Hood's curator insight, February 22, 10:44 AM

is your next business model a platform?


This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook). 

 

"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow."


The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook":


1. Continuous Reconfiguration
2. Healthy Disengagement
3. Deft Resource Allocation
4. Innovation Proficiency
5. Discovery Driven Mindset
6. Entrepreneurial Career Management


and also the book, The Power of Pull...

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Google Forms Gets A Refresh, Adds Collaboration And Smarter Editing Features

Google Forms Gets A Refresh, Adds Collaboration And Smarter Editing Features | SocialMediaDesign | Scoop.it
Google Forms just got a nice little refresh and now allows you to build questionnaires and collect the data in a Google Drive spreadsheet a bit easier.

Via Gust MEES, Doug Joubert, Heiko Idensen, Mike Ellsworth
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Mike Ellsworth's curator insight, February 2, 2013 2:49 PM

I've used Google Forms before and found them a bit counter-intuitive. This refresh should help. 

Mike Ellsworth's comment, February 3, 2013 5:33 PM
Jimun, thanks for the reScoop!
Tim Mortensen's curator insight, February 12, 2013 9:52 AM

I use google forms a lot, and any featuers to add for ease of use will he helpful.

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Write To Create Authority and Cut Through Clutter With Google Author Rank

Write To Create Authority and Cut Through Clutter With Google Author Rank | SocialMediaDesign | Scoop.it

Great article about how to become an influential write onlineand to create authority.


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Ally Greer's curator insight, January 2, 2013 9:50 PM

Marketer and copywriter Henneke Duistermaat hits the nail on the head when she starts this article out by saying that "it feels like everything has been written already."


Becoming influential and gaining authority and engagement are some of the toughest goals out there, but they also provide the best returns. Some reasons you might want to gain authority in your area include: being able to engage with a greater audience, the ability to influence the behaviors of people - especially helpful for brands, and being able to help share knowledge and information about something you're good at.

Brian Yanish - MarketingHits.com's curator insight, January 2, 2013 11:02 PM

Great scoop!

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9 Trends Now In Social Media

Rather than the usual look ahead at year end, this looks at trends happening right now in social media being implemented by brands globally

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Margareth Baulard's curator insight, December 13, 2012 6:04 AM

Les tendances du moment et non pas une rétrospective de 2012 !

Geoffrey Cooling's curator insight, December 16, 2012 11:16 AM

Nice outline of current use

Art Jones's curator insight, March 20, 2013 1:39 PM

Good infornation presented in a great way (Visual)!

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13 ideas de Unidad Didáctica con Google

13 ideas de Unidad Didáctica con Google | SocialMediaDesign | Scoop.it

13 ideas de Unidad Didáctica con Google


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Guide to Web Design using Google Sites

Guide to Web Design using Google Sites | SocialMediaDesign | Scoop.it
This site complements the "Easy Step Guide to Web Design using Google Sites"...

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What Makes This Change a Different One: How Google+ Could Kill Google Search Business

What Makes This Change a Different One: How Google+ Could Kill Google Search Business | SocialMediaDesign | Scoop.it

Nathan Safran writes at Search Engine Watch:

"There have been numerous instances in the past where users have been up in arms about the latest Google change, insisting they were moving on to other search engines.

 

Panda, while painful for many publishers ultimately proved itself to improve search results relevancy.

 

Google Instant and Preview brought with them cries of "SEO is Dead!" and vows to move on to greener pastures. All the while the needle hasn't budged on Google's market share.

 

But what makes this time different is this is the first time the credibility of their core search results are being called into question.

 

Without question, social is an important part of how online users will consume and spread quality content.

 

But it has to be integrated in a manner that doesn't degrade core search functionality, or worse, sully searcher trust in what is still the most utilized search engine in the world.

 

Because this, more than anything Google's core competitors can do to them, could prove itself to be the tossed pebble that brings the mighty giant to its knees."

 

Interesting, informative. 8/10

 

Read the full article: http://searchenginewatch.com/article/2141766/How-Google-Could-Threaten-Googles-Core-Search-Business 

 

(Curated by Robin Good)


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14 Search Engine Optimization Website Analyse Tools

14 Search Engine Optimization Website Analyse Tools | SocialMediaDesign | Scoop.it
14 Search Engine Optimization (SEO) Website Analyse Tools Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via...

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