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User-Centered Content Curation: Five Good Tips from Sam Burroughs

User-Centered Content Curation: Five Good Tips from Sam Burroughs | SocialMediaDesign | Scoop.it

"Most people curate for the benefit of themselves or their organisations. What if we..."


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Deanna Dahlsad's curator insight, January 18, 2014 3:17 PM

What if we considered content curation as a value, not just a means to market products & services?

Gina Paschalidou's curator insight, January 20, 2014 12:06 PM

Tips to improve curation and benefit both you and other users

'Timothy Leyfer's curator insight, January 24, 2014 1:20 PM

"Explain, always clearly why something you are curating/communicating is relevant. Contextualize."

This is just one of the five great points from Sam Burroughs that we should consider when communicating relevant information to people on our list.

There are four other great tips equally as important, that we should use when communicating information to others.

In today's fast-paced world the information that we are trying to communicate to others should be user centered.

You might want to check this one out. I know that I am
Tim
TimothyLeyfer.com

Another Good-One From Mr Robin Good

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Content Curation for Content Marketers: Six Basic Ways To Curate Other People Stories

Content Curation for Content Marketers: Six Basic Ways To Curate Other People Stories | SocialMediaDesign | Scoop.it

 

 


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ManufacturingStories's curator insight, August 14, 2013 8:16 AM

These are some great ideas.  Content curation is a great teaching tool for students.  Thanks Robin for your great and dedicated CURATION!

Roberto Ivan Ramirez's comment, August 15, 2013 8:51 PM
El arte de curar información en la Web es más que una práctica del conectivismo, es parte de un ejercicio de aprendizaje e inteligencia colectiva.
John Thomas's curator insight, February 12, 2014 5:20 AM

Pawan Deshpande, founder and CEO of Curata, has just published an article that provides some very useful guidelines to content marketers interested in improving their basic content curation skills.

 

The article provides six alternative approaches to curating content, from simple ones like quoting and retitling, to more advanced ones like parallelizing, storyboarding and summarizing.

 

The context provided in this article circles around three key factors:

Quantity of effortSEO valueAdded value

so that you can compare, among the alternative curation approaches presented, the ones that better match your own needs.

 

But, beware. Though content marketing experts have you believe that saving time, seo impact and traffic size are key variables to go after, I remain of the impression that true "added value" provides order of magnitude greater benefits than the other two combined. 

 

In other words, to rank and evaluate the value of a curation approach versus another, I would ask: Does the curation produced help other people make better sense of a topic? Does it allow for others to learn about an issue without having to juggle and research tens of dubious resources? Does it save the reader time in learning about the topic he's interested in while providing him with all the needed info?

 

Having said this, I deem this article particularly useful for content marketers getting interested in content curation, and in learning which approaches they can adopt, besides reposting and sharing the best content they can find, to improve their "value added" propositions.

 

 

Useful. Resourceful. 7/10

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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | SocialMediaDesign | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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How to Convert a Facebook Personal Profile to a Fan Page

How to Convert a Facebook Personal Profile to a Fan Page | SocialMediaDesign | Scoop.it

Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]

 

After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):


So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.

 

Anyway, enough of my rant, here’s how you do it

 

Read more: http://bit.ly/x0t3pO


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Content Curation For Large Companies and Brands: Where To Start | Digiday

Content Curation For Large Companies and Brands: Where To Start | Digiday | SocialMediaDesign | Scoop.it

Robin Good: If you are looking at content curation from the perspective of a large company, you may want to read this article from Josh Sternberg on Digiday, which provides some valuable recommendations.

 

Here a few highlights I have extracted from the article: 

 

"Curation is the vogue digital term for the ability to not only aggregate and distribute carefully selected information, but also to provide a unique voice on top of the original pieces of information.

 

...

 

“The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,”...

 

“Curate that topic and provide some context around it.

 

If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.

 

...

 

**There can’t be articles that make the reader question why a brand is sharing it.

 

**Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time."

 

Rightful. 7/10

 

Read the full article: http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/ 


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40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | SocialMediaDesign | Scoop.it

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.

 

What is social media curation?

 

Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.

 

Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/


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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment, January 23, 2012 3:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.
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How To Integrate Facebook, Twitter And Google+ In WordPress

How To Integrate Facebook, Twitter And Google+ In WordPress | SocialMediaDesign | Scoop.it

Integrating social media services in your website design is vital if you want to make it easy for readers to share your content. While some users are happy with the social media buttons that come built into their design template, the majority of WordPress users install a plugin to automatically embed sharing links on their pages. Many of you will find that a plugin does exactly what you need; others not so much. Some are poorly coded, and most include services that you just don’t need. And while some great social media plugins are out there, they don’t integrate with every WordPress design.

 

If you aren’t comfortable editing your WordPress templates, a plugin is probably the best solution. If you are comfortable making a few edits to your theme, then consider manually integrating social media so that you have more control over what services appear on your website.


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10 Steps to Creating a WordPress Blog

10 Steps to Creating a WordPress Blog | SocialMediaDesign | Scoop.it

Hey there! My name’s Ryan and I am another new member to the SEER team. I’ve learned so much since starting at SEER but I thought for my first blog post I would cover something I have some background in, WordPress.

 

I am helping to set up SEER’s upcoming blog on SEO for college students and I thought I would share the checklist I go through every time I start a new site on WordPress. If anyone’s New Years resolution was to finally start blogging then hopefully this post will give you a few ideas and tips or possibly save you a headache down the road.

 

The great thing about WordPress is that it really does simplify every step of creating and running a site. I was in a meeting with SEER’s developer Chris Le and half the time I thought he was speaking a foreign language when talking about advanced site design. I know some coding basics but thanks to WordPress and the plug-ins and themes created around it I’ve built more than a dozen sites ranging from your basic blog all the way to e-commerce and password protected membership sites.

 

Read more: http://www.seerinteractive.com/blog/10-steps-to-creating-a-wordpress-blog?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seerinteractive%2FdndP+%28Seer+Interactive+-+SEM%2FSEO+Blog%29


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21 Quick Actions You Can Do Today to Set Your Blog Up for Massive Success

21 Quick Actions You Can Do Today to Set Your Blog Up for Massive Success | SocialMediaDesign | Scoop.it

You can read all the blogging advice in the world, but none of it matters unless you take action.

 

To set your blog up to be a massive success, you have to ruthlessly focus your efforts on things that work, and stop spending precious time on things that don’t.

 

Today I’m going to make it easier for you to take the action you need to take to make your blog better. All you have to do is set aside 10 or 15 or 60 minutes to tackle one of the 21 simple steps below.

 

The more you complete, the more progress you’ll make.

 

You’ve probably already completed some of these, but I guarantee you haven’t done all of them. If you have completed all of ‘em, please tell me in the comments. Better yet, share one of your own extra tips.


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3 Ways to Use YouTube to Drive Traffic to Your Website

3 Ways to Use YouTube to Drive Traffic to Your Website | SocialMediaDesign | Scoop.it
Are you wondering how to get people from YouTube to your website?

 

Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how.

 

Why YouTube for Traffic?

 

With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again...

 

As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”

 

First, your content can get found from within YouTube itself.


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4 Key Criteria to Build Your Dream Blog

4 Key Criteria to Build Your Dream Blog | SocialMediaDesign | Scoop.it

Have you wanted to start a blog, a website or an online business, but you’re not sure where to begin? Are you already putting in the hard yards to build one or the other or both, but you’re not sure if it’s going where you want it to go?

 

Building blogs and online businesses is very exciting, but it’s a very challenging endeavor as well. Whilst the excitement helps, some days it’s never enough to prepare you for just what it takes to be successful, as always there’s so much to do...


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Chuck Bartok's comment, December 28, 2011 11:39 AM
Appreciate your curations. Have posted to our Network Blog Community.
Martin Gysler's comment, December 28, 2011 5:05 PM
Hi Tom, I'm glad you like it!
Martin Gysler's comment, December 28, 2011 5:06 PM
Hi Chuck, cool to hear that you like this post and that you share it with other people, great!
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Creating Blog Posts 101

Creating Blog Posts 101 | SocialMediaDesign | Scoop.it

A comprehensive article on the subject, "how to create a Blog post." It gives you the procedures to be adopted to produce structured and professional articles... an amazing post! [note: Martin Gysler]

 

Content

 

This is the most important part of you blog post because it’s what your visitors have come for, so if you want them to enjoy it and come back, you need to make sure it’s up to a good standard. Having amazing knowledge is one thing, but if you can’t manage to organize it in a way that is easily understandable to your readers, then it’s completely wasted.

 

Planning

 

Before you even open up your website, you need to get yourself some good fashion pen and paper and start taking notes. Even if you don’t know the exact title of your post, you should atleast know what it’s going to be about, so put that in a circle in the middle of the page and work out from there with a spider diagram...


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Tom George's comment, December 26, 2011 8:49 AM
Hey Martin,

I hope your holiday season is going great. Did you by chance see this yet http://www.curate.us
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Content Curation for NGOs: Where's The Value?


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Lori Wilk's curator insight, December 20, 2013 11:15 PM

This is an excellent visual explanation of content curation, the goals, and the content curation process.

John Thomas's curator insight, February 1, 2014 12:39 PM
Content Curation for NGOs: Where's The Value?
Alix Lalire's curator insight, May 5, 2014 6:19 AM

very nice

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Five Good Guidelines for Content Curators from Joshua Merritt

Five Good Guidelines for Content Curators from Joshua Merritt | SocialMediaDesign | Scoop.it

Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.

 

These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.

 

Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?


The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."

 

 

Rightful. 7/10

 

Full article: http://www.joshuamerritt.com/2012/09/20/if-curating-content-is-easy-youre-doing-it-wrong-5-tips-for-effective-content-curation/

 

 


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Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.
Ken Morrison's comment, October 1, 2012 11:23 PM
Hello Avivajazz thank you for the rescoop. Best of luck to you.Ken
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Facebook Timeline For Fan Pages: 21 Key Points For Marketers

Facebook Timeline For Fan Pages: 21 Key Points For Marketers | SocialMediaDesign | Scoop.it

A great post from Mari Smith. After reading this 21 key points, you'll know all what you need, to set your Facebook fan page in a professionnal way. [note mg]

 

If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here!

 

First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):...

 

Read more: http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#


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Down-To-Earth Advice from a Professional Curator: Stanford Libraries Henry Lowood

Robin Good: Great advice for curators of all kinds from Henry Lowood, curator of the history of science and technology/ film and media at Stanford University libraries.

In this video 14'-minute long interview by Howard Rheingold, besides some interesting digression on curation as intended inside large "collecting" institutions, there is also some super-valuable and down-to-earth advice for the typical content curators out there.

 

Here my key takeaways [my own words]:

 

"Sometimes things are not what they seems to be.

 

Avoid terrible mistakes by going beyond the surface and thinking "like a detective". 

 

If you include in a collection things that may not seem what they look to be, because you have not explored them enough, you run a big risk of losing your reputation as a "trusted" curator for that topic. 

 

Those who are "experts" in that field, will easily spot those inconsistencies as they pay great attention to such details. 

 

It's therefore important to "slow down", and to look in depth at the context of the item you are "curating". 

Don't just post content because you have spotted content which has relevant "keywords" in it or the title makes it look enticing.

 

Go and look well and make sure it really is what you think it is."  

 

Must watch (especially from 12':25"on): 
http://www.youtube.com/watch?v=svAkKGfacbo 

 

(Spotted by Beth Kanter)


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Beth Kanter's comment, February 3, 2012 12:37 AM
Ah, I like your new attribution - spotted. I saw this today, but didn't have the time to watch the whole thing and summarize what was in it because of the Komen disaster ... glad you summarized it! Will point peoople over here
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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | SocialMediaDesign | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]

 

CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.

 

Those numbers are huge for anyone who’s marketing online. But that’s not all.

 

Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.

 

But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.

 

And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.

 

Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/


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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]

 

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."

 

In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.

 

Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


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The 14 Best WordPress Plugins for Social Media and SEO for 2012

The 14 Best WordPress Plugins for Social Media and SEO for 2012 | SocialMediaDesign | Scoop.it

The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly.

 

Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy. Let’s have a look at the top plugins that I recommend you utilize in 2012. There’s a few new plugins in the mix together with several plugins that I recommended in my Best 2011 WordPress Plugins for Social Media and SEO that you’ll want to reference if you haven’t done so.

 

Social Media WordPress Plugins for 2012


There are many ways to utilize the power of social media to help spread the word about your blog posts. The 3 essential types of plugins you need to have here that I cover below are social sharing, social commenting, and integrating Twitter:

 

Read more: http://windmillnetworking.com/2012/01/10/best-wordpress-plugins-social-media-seo-2012/


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TuristicaCO's comment, January 17, 2012 10:03 AM
nice Thnaks
Martin Gysler's comment, January 18, 2012 10:19 AM
Thank you Chuck and your welcome Lino :-)
Martin Gysler's comment, January 18, 2012 10:19 AM
You're welcome TuristicaCO :-)
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#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl

#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl | SocialMediaDesign | Scoop.it

Social Media is evolving every day, or maybe even every minute of every day. It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least. I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process. However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.

 

Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!...


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Martin Gysler's comment, January 6, 2012 11:12 AM

It's my pleasure Anise, when the content is great it must be shared :-). Happy weekend. Martin
Fiona McCallion's comment, January 7, 2012 10:27 AM
Thanks for this, Martin - your scoop.its are always interesting and informative.
Martin Gysler's comment, January 8, 2012 5:19 AM
Hi Fiona! I'm glad you like my scoop.it :-) Happy Sunday!
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Twitter 101: 55 Tips to Get Retweeted on Twitter

Twitter 101: 55 Tips to Get Retweeted on Twitter | SocialMediaDesign | Scoop.it

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.


For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

 

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).

 

Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?...


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Starting A Blog in 2012? Avoid These 7 New Blogger Blunders

Starting A Blog in 2012? Avoid These 7 New Blogger Blunders | SocialMediaDesign | Scoop.it

Are you thinking of starting a blog in 2012, or making significant changes to your old one?

 

One thing that you should always be 100% clear on is your purpose of writing. Is it to start a personal blog where you don’t really care if you have a total readership of 9 or is it to have a blog that you want to monetize at some point.

 

If you belong to the former camp, then do as you please, and skip this post. If not, read on.

 

1. Making Your Blog All About You

 

Your blog is not an online journal. Although it might feel like the perfect place to let everything out, be careful about what you write. Especially, when you have aims of making money from it.

 

Many people get offended at this advice. They indignantly retort that they are writing for their friends and family only. If that is your intent – and it is perfectly fine – go ahead but keep this in mind it would be fairly hard if not impossible to reach wider audiences with a personal blog...


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Martin Gysler's comment, December 30, 2011 8:10 AM
Thanks Tom! I'll publish it on IB if you have not done... have you?
Tom George's comment, December 30, 2011 8:56 AM
Yeah I did publish it on IB, but I will leave the next one for you :-) traffic is up and good things are starting to happen, so I hope to see you there soon. It's going to be a fantastic 2012. Let's get ready for a great new year!
Martin Gysler's comment, December 30, 2011 12:06 PM
OK, great! Yes, I'm sure 2012 will be amazing and successful :-)
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11 Guaranteed Ways to Get Others to Retweet Your Content

11 Guaranteed Ways to Get Others to Retweet Your Content | SocialMediaDesign | Scoop.it

After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.

 

And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.

 

11 Tips for Getting People to Retweet Your Content...


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Martin Gysler's comment, December 20, 2011 10:43 AM
Thanks Tom, I'm glad that you like it :-). Have you seen the new post I published on Billboards?
Tom George's comment, December 20, 2011 3:12 PM
Hey Martin,

Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like.
Martin Gysler's comment, December 20, 2011 3:50 PM
Hey Tom, Cool, I'm glad! OK, I'll take a look tomorrow, today it's a bit late 10PM and I have not finish my work from today... Cheers!