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Beautiful Time-Lapse Video Takes You Around the World in 6,237 Photos

Beautiful Time-Lapse Video Takes You Around the World in 6,237 Photos | SocialMediaDesign | Scoop.it
This stunning time-lapse video puts you in the passenger seat of one man’s almost year-long adventure across 17 countries.
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Hipster Orchestra Plays Classical Hip Hop With an 808 [VIDEO]

Hipster Orchestra Plays Classical Hip Hop With an 808 [VIDEO] | SocialMediaDesign | Scoop.it
How many hipsters does it take to make a classical ensemble to cover awesome pop songs? The Hipster Orchestra might just have your answer.
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How to Enable the New YouTube Design Now

How to Enable the New YouTube Design Now | SocialMediaDesign | Scoop.it
The new YouTube design is slowly rolling out to everyone. If you don't yet have it, but want to check it out, this quick browser tweak will enable it.
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7 Social Media Predictions for 2012

7 Social Media Predictions for 2012 | SocialMediaDesign | Scoop.it
YouTube in the living room, celebs investing in startups and mobile security threats are among the social media trends that will shape 2012.
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10 Fascinating YouTube Facts That May Surprise You

10 Fascinating YouTube Facts That May Surprise You | SocialMediaDesign | Scoop.it
The average YouTube user spends 15 minutes a day on the site, but how much do we know about the world's largest video sharing site? Here's 10 factoids...
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5 Hot Tips for Brands to Connect With Consumers on Pinterest

5 Hot Tips for Brands to Connect With Consumers on Pinterest | SocialMediaDesign | Scoop.it

This piece was written by Lauren Drell for American Express Open Forum -

 

 

Intro:

 

We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company.

 

****We say you go for it, especially if women are your target consumers–70 percent of pinners are female.

 

**Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million page views–so there's plenty of opportunity for brands to flesh out pinboards and catch pinners' eyes.

 

"Join these brands' efforts of staying ahead of the social media curve by joining–and having fun with– Pinterest".

 

Here's what caught my attention:

 

****Beyond pushing one's products, you also can use Pinterest as a way to convey your company culture–post pictures of the office, the mascot, people's cubicles, lunch breaks and office events. Fans are interested in these details, and this imagery helps to humanize the brand.

 

For a look at what some brands are already doing on Pinterest, check out the roundup below. Perhaps they'll inspire your own boards.

 

Here's just one brand example........

 

West Elm: The furniture brand posts images of various rooms–bedrooms, bathrooms and kitchens–to inspire the interior designer in you. By showering you with beautiful homes, it gets you thinking about nesting without taking an overtly sales-y approach.

 

My commentary:

 

This article says 70% of pinners are female and that may be true for today but this is just the beginning and lots of men are starting to pin as well. I see all kinds of possibilities here for many brands aiming at women or men. Like I told people in 1994 when the web was just beginning and there weren't many people online, it's a good idea to put your stake in the ground now as it's evolving because this is going to be big!

 

I can speak from experience, Pinterest is amazing on so many levels. Think of it as a new restaurant, you don't just eat in one place do you? Don't put your social networking campaign in one or two baskets, get on board for a very interesting ride. Please feel free to comment or share any experiences you're having, would love to hear from you and follow you there too:-).

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/zqNGEy"


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You Are What You Curate: Why Pinterest is So Hot

You Are What You Curate: Why Pinterest is So Hot | SocialMediaDesign | Scoop.it

This piece was written by Om Malik for Gigaom

 

The author says "Pinterest is one of the hottest startups around these days and represents the latest buzzword in the Valley: curation".

 

Here's what you need to know:

 

2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don’t want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

 

**Just as the first wave of social media has transformed the consumption of information,

 

**this next wave of social curation will fundamentally change how users find and interact with content over time.

 

My commentary:

 

 As a business person, I see tremendous value in Pinterest because as the title of this article suggests, what we post online tells a story about who we are, what we represent and shows a human side through our curated topics. This allows others who may be potential customers to find points of connection which is a great way to start a relationship. It also gives me a chance to listen by observation to what my audience wants at a deeper level. This is a great starting place and can lead to many opportunities that lie ahead.

 

Excerpt:

 

**platforms — YouTube, WordPress and Tumblr — have had more success, thanks to faster, cheaper broadband connections. Twitter and Facebook are the big winners of this sharing.

 

**Are thinking about building a product, evaluating a company or just wondering why early adopters are so crazy about Pinterest, Instagr.am or Quora?   

 

**we’re playing a role in a movie: edited, directed and starring us.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/wEnbpQ]


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Tom George's comment, January 12, 2012 6:36 AM
Nice one Jan, and nice topic by the way.
Mariusz Leś's comment, January 20, 2012 8:55 AM
I really don't know why Pinterest is so "hot". I use Fancy (thefancy.com) instead (it has an android app, that's why, nothing else).
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BufferApp Coming To Google+, LinkedIn And Pinterest | FastGush

BufferApp Coming To Google+, LinkedIn And Pinterest | FastGush | SocialMediaDesign | Scoop.it

Buffer the app lets you to schedule tweets or Facebook posts so as to spread them across the day ensuring a wider reach and an increase in your CTR and rate of engagement.

As the next step, Buffer has planned the expansion to other Social Networks. You will be able to Buffer to Google+, LinkedIn and Pinterest real soon too. This should make the product even more complete.


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Facebook 101: How To Use Profiles, Fan Pages, Groups, Events, Place Pages & More for Marketing

Facebook 101: How To Use Profiles, Fan Pages, Groups, Events, Place Pages & More for Marketing | SocialMediaDesign | Scoop.it

This post breaks down the different objects on Facebook and a high level overview on how they can (or cannot) be used for marketing.


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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

The Ultimate Glossary: 120 Social Media Marketing Terms Explained | SocialMediaDesign | Scoop.it
On the web today things change fast New applications launch every day and existing applications continue to evolve and add new features As we all lea (RT @socialshark: The Ultimate Glossary: 120 Social Media Marketing Terms Explained

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3 Brand New Podcasts You Should Be Listening to in 2012 | The Smart Passive Income Blog

3 Brand New Podcasts You Should Be Listening to in 2012 | The Smart Passive Income Blog | SocialMediaDesign | Scoop.it

Man Vs. Debt Podcast – Episode #1 – Your Big Why and Defining Your Freedom : Adam’s blog and podcast are primarily for those looking to get out of debt, but he often touches on a lot of important lessons that can be applied to all of our lives outside of the debt we incur. At the same time, he’s growing like crazy in the online business and marketing space too, so I won’t be surprised if we’ll see some aspects of that in his podcast eventually as well.

Social Triggers Insider: How to Get Major Press with No Connections : Derek’s Social Triggers Insider is not on iTunes yet, but that’s okay. It will be soon and he tells me that he already has 8 more episodes recorded. The first one, which features special guest Jonah Berger, professor at the Wharton School of Business, is incredibly informative. Visit the post because it’s not just a podcast – it’s sort of in a master class format.

Viperchill Episode 1 – How I Would Make Money Online if I Was Starting from Scratch : A perfect title for a first podcast episode from Glen, because we all want to know how Glen does what he does, right? This is a quick listen (20 minutes), but it provides a ton of insight on what he does and what he would do right now. One thing is for sure, this intro will make you wish it was longer.


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Why YouTube is changing and why you should care

Why YouTube is changing and why you should care | SocialMediaDesign | Scoop.it

Now we are able to subscribe to a channel we like in YouTube and be able to enjoy new episodes whenever we feel like, wherever we feel like. Google is getting that and apart from its own efforts to create a Google TV, there are many others who have included YouTube video streaming on their device (aka. Apple TV). Most flat TV sets nowadays, come up with YouTube as an app pre-installed. In a few years that’s what will make news; YouTube and not any other colossal news corporation.
Google just changed the default channel profile view and made it much more social, so that when you subscribe to someone, you will also be able to see what person also likes watching on YouTube. Google now pays huge attention to people subscribing to a channel and gives a lot of rank value to channels with a lot of subscribers. It makes sense that what now is a simple channel, soon will become the evolution of a television channel. You will be able to see all your unwatched episodes and when you click resume, you will be able to see everything you haven’t up to now.


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Finding Nemo Leads Charge of Classic Pixar Films Turned 3D

Finding Nemo Leads Charge of Classic Pixar Films Turned 3D | SocialMediaDesign | Scoop.it
Disney has announced that Pixar's animated classic Finding Nemo will hit theaters this Fall for a limited, three-dimensional run.
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Frequency Makes Any Website a Video Channel

Frequency Makes Any Website a Video Channel | SocialMediaDesign | Scoop.it
Frequency compiles video content from sites such as the AP and ESPN into television-like channels.
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Vimeo Brings New Apps to Android, Windows Phone and iPad

Vimeo Brings New Apps to Android, Windows Phone and iPad | SocialMediaDesign | Scoop.it
At CES 2012, Vimeo is showing off its latest apps for iPad, Windows Phone and Android.
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10 Essential YouTube Tips and Tricks

10 Essential YouTube Tips and Tricks | SocialMediaDesign | Scoop.it
Here's how to get more out of your YouTube experience, from improved search to better viewing options via cunning shortcuts.
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Shelby.TV Comes Closer to TV By Turning Your iPhone Into a Remote

Shelby.TV Comes Closer to TV By Turning Your iPhone Into a Remote | SocialMediaDesign | Scoop.it
Shelby.tv's gesture-based remote makes what are actuality queues of YouTube videos seem more like television channels.
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Search Engine Optimization – 5 Basic Things All Bloggers Should Do

Search Engine Optimization – 5 Basic Things All Bloggers Should Do | SocialMediaDesign | Scoop.it
Blog post at BLOGGABLE STUFF : In a continuation of my SEO for the Everyday Blogger series, I’ve compiled a list of 5 easy to understand, actionable items bloggers shoul[..] (From the Archive: Search Engine Optimization – 5 Basic Things All ...

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5 Case Studies of Brands Using Niche Social Sites (and why you should too) – @simplyzesty

5 Case Studies of Brands Using Niche Social Sites (and why you should too) – @simplyzesty | SocialMediaDesign | Scoop.it
Niche social sites are growing in popularity for brands, as they seek to find new ways to reach their consumers outside of the increasingly noisy 'big...

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janlgordon's comment, January 13, 2012 12:10 AM
maxOz
I love articles with case studies and it's wonderful to read about brands who are using Pinterest to reach their niche audiences.
Thank you for this, I really appreciate it!
maxOz's comment, January 13, 2012 12:14 AM
Jan, wasn't sure about this one, because it wasn't solely devoted to Pinterest, glad it it the spot Cheers michele
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Top 10 New Social Media Tools From 2011

Top 10 New Social Media Tools From 2011 | SocialMediaDesign | Scoop.it

In an ecosystem where dozens of new social networks and apps and services get created every month, it is hard to stand out and hard to find the diamonds in the rough that really do something new.

Some of the names on this list are not brand new in 2011, but this was the year that they made their mark.

Three of this year’s new tools could be categorized as social networks: Google+, Instagram, and Pinterest.


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janlgordon's comment, January 15, 2012 12:17 PM
maxOz
This is a great piece, thank you!!
maxOz's comment, January 15, 2012 8:24 PM
Jan happy you like this post xxx Michele
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Pinterest: There's Something here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.

 

Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/

 

Intro:

 

I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See the full video here: [http://bit.ly/x2qRyD]


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The Top 5 Things Marketers Should Never Say About Social Media

The Top 5 Things Marketers Should Never Say About Social Media | SocialMediaDesign | Scoop.it
'It's just a fad.'...

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Pinterest: 13 Tips and Tricks for Cutting Edge Users | LinkedIn

Pinterest: 13 Tips and Tricks for Cutting Edge Users | LinkedIn | SocialMediaDesign | Scoop.it

Pinterest has cracked the current list of top 10 social networks — and it’s technically still invite-only.


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Curation Coming To Television and Film: Channelisation

Curation Coming To Television and Film: Channelisation | SocialMediaDesign | Scoop.it

"Jon Miller of News Corp may have predicted 2012 will see the "channelisation" of the web, but he really means a renewed focus on curation..."

 

"Channelisation implies that media corporations such as News Corp will be the ones controlling the playlist of content, but 2012 will see the role of such organisations fall back to providing content for others to turn into a wealth of different “channels” where the barrier to entry essentially falls to zero."

 

Key highlights curated from the article:

 

Curation of niche interest: channelisation

"...opening up of video on demand services from all these channels will allow much smaller organisations to provide cross-channel curation.

 

If the channels who provide the content are still showing their ads before, during and after each show, then curators could start channels focusing on more specific interests and smaller niches than a broadcast channel could do – there will be channels dedicated to crime shows, medical shows, shows with appearances from certain actors, and more.

 

A user will just have to think of a single genre or idea that they want to watch in a show, and there will be a “channel” or that."

 

The curator
"More interesting than the drive to smaller and smaller niches, which could, at least in part, be algorithmically generated – will be the focus on the curator.

 

If a user trusts the taste of a journalist, presenter, blogger or other figure – they may be more interested to watch the content that user picks than the content programmed for any particular channel.

 

...These curators could add to the content by providing commentary from their own knowledge of the content – offering a place where consumers could find a new love."

 

 

Social Curation
"...Equally, groups of curators could join together to offer more regular programming than the one-off playlists of individuals, basically creating “channels” without any of the budget and monetary constraints of a real channel.

 

They would not have to pay for licensing as the content owners will bundle ads with the in-stream content, and so people will curate out of love and interest rather than having to focus on budgetary constraints."

 

Read the full article here: http://www.techfruit.com/2012/01/12/channelisation-curation/ 

(Curated by Robin Good)


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janlgordon's comment, January 12, 2012 4:38 PM
This is great news! I feel like it's Christmas all over again - think of all the possibilities, especiaily the Social Curation where groups of curators get together to offer regular programming. This is my favorite part "so people will curate out of love and interest rather than having to focus on budgetary constraints." My head is spinning, so many ideas flooding my brain, I need to curate my thoughts:-)