Where will the next dance craze originate? Here are six videos that offer a clue.
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This piece was written by Lauren Drell for American Express Open Forum -
We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company.
****We say you go for it, especially if women are your target consumers–70 percent of pinners are female.
**Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million page views–so there's plenty of opportunity for brands to flesh out pinboards and catch pinners' eyes.
"Join these brands' efforts of staying ahead of the social media curve by joining–and having fun with– Pinterest".
Here's what caught my attention:
****Beyond pushing one's products, you also can use Pinterest as a way to convey your company culture–post pictures of the office, the mascot, people's cubicles, lunch breaks and office events. Fans are interested in these details, and this imagery helps to humanize the brand.
For a look at what some brands are already doing on Pinterest, check out the roundup below. Perhaps they'll inspire your own boards.
Here's just one brand example........
West Elm: The furniture brand posts images of various rooms–bedrooms, bathrooms and kitchens–to inspire the interior designer in you. By showering you with beautiful homes, it gets you thinking about nesting without taking an overtly sales-y approach.
This article says 70% of pinners are female and that may be true for today but this is just the beginning and lots of men are starting to pin as well. I see all kinds of possibilities here for many brands aiming at women or men. Like I told people in 1994 when the web was just beginning and there weren't many people online, it's a good idea to put your stake in the ground now as it's evolving because this is going to be big!
I can speak from experience, Pinterest is amazing on so many levels. Think of it as a new restaurant, you don't just eat in one place do you? Don't put your social networking campaign in one or two baskets, get on board for a very interesting ride. Please feel free to comment or share any experiences you're having, would love to hear from you and follow you there too:-).
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/zqNGEy"
This piece was written by Om Malik for Gigaom
The author says "Pinterest is one of the hottest startups around these days and represents the latest buzzword in the Valley: curation".
Here's what you need to know:
2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don’t want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.
**Just as the first wave of social media has transformed the consumption of information,
**this next wave of social curation will fundamentally change how users find and interact with content over time.
As a business person, I see tremendous value in Pinterest because as the title of this article suggests, what we post online tells a story about who we are, what we represent and shows a human side through our curated topics. This allows others who may be potential customers to find points of connection which is a great way to start a relationship. It also gives me a chance to listen by observation to what my audience wants at a deeper level. This is a great starting place and can lead to many opportunities that lie ahead.
**platforms — YouTube, WordPress and Tumblr — have had more success, thanks to faster, cheaper broadband connections. Twitter and Facebook are the big winners of this sharing.
**Are thinking about building a product, evaluating a company or just wondering why early adopters are so crazy about Pinterest, Instagr.am or Quora?
**we’re playing a role in a movie: edited, directed and starring us.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/wEnbpQ]
Buffer the app lets you to schedule tweets or Facebook posts so as to spread them across the day ensuring a wider reach and an increase in your CTR and rate of engagement.
As the next step, Buffer has planned the expansion to other Social Networks. You will be able to Buffer to Google+, LinkedIn and Pinterest real soon too. This should make the product even more complete.
Via The New Company, Resonance, Anise Smith
Man Vs. Debt Podcast – Episode #1 – Your Big Why and Defining Your Freedom : Adam’s blog and podcast are primarily for those looking to get out of debt, but he often touches on a lot of important lessons that can be applied to all of our lives outside of the debt we incur. At the same time, he’s growing like crazy in the online business and marketing space too, so I won’t be surprised if we’ll see some aspects of that in his podcast eventually as well.
Social Triggers Insider: How to Get Major Press with No Connections : Derek’s Social Triggers Insider is not on iTunes yet, but that’s okay. It will be soon and he tells me that he already has 8 more episodes recorded. The first one, which features special guest Jonah Berger, professor at the Wharton School of Business, is incredibly informative. Visit the post because it’s not just a podcast – it’s sort of in a master class format.
Viperchill Episode 1 – How I Would Make Money Online if I Was Starting from Scratch : A perfect title for a first podcast episode from Glen, because we all want to know how Glen does what he does, right? This is a quick listen (20 minutes), but it provides a ton of insight on what he does and what he would do right now. One thing is for sure, this intro will make you wish it was longer.
Via Ileane Smith, Anise Smith
Now we are able to subscribe to a channel we like in YouTube and be able to enjoy new episodes whenever we feel like, wherever we feel like. Google is getting that and apart from its own efforts to create a Google TV, there are many others who have included YouTube video streaming on their device (aka. Apple TV). Most flat TV sets nowadays, come up with YouTube as an app pre-installed. In a few years that’s what will make news; YouTube and not any other colossal news corporation.
Via Ileane Smith
Blog post at BLOGGABLE STUFF : In a continuation of my SEO for the Everyday Blogger series, I’ve compiled a list of 5 easy to understand, actionable items bloggers shoul[..] (From the Archive: Search Engine Optimization – 5 Basic Things All ...
Via Anise Smith
In an ecosystem where dozens of new social networks and apps and services get created every month, it is hard to stand out and hard to find the diamonds in the rough that really do something new.
Some of the names on this list are not brand new in 2011, but this was the year that they made their mark.
Three of this year’s new tools could be categorized as social networks: Google+, Instagram, and Pinterest.
This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.
Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/
I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"
See the full video here: [http://bit.ly/x2qRyD]
Via janlgordon, Anise Smith
"Jon Miller of News Corp may have predicted 2012 will see the "channelisation" of the web, but he really means a renewed focus on curation..."
"Channelisation implies that media corporations such as News Corp will be the ones controlling the playlist of content, but 2012 will see the role of such organisations fall back to providing content for others to turn into a wealth of different “channels” where the barrier to entry essentially falls to zero."
Key highlights curated from the article:
Curation of niche interest: channelisation
"...opening up of video on demand services from all these channels will allow much smaller organisations to provide cross-channel curation.
If the channels who provide the content are still showing their ads before, during and after each show, then curators could start channels focusing on more specific interests and smaller niches than a broadcast channel could do – there will be channels dedicated to crime shows, medical shows, shows with appearances from certain actors, and more.
A user will just have to think of a single genre or idea that they want to watch in a show, and there will be a “channel” or that."
If a user trusts the taste of a journalist, presenter, blogger or other figure – they may be more interested to watch the content that user picks than the content programmed for any particular channel.
...These curators could add to the content by providing commentary from their own knowledge of the content – offering a place where consumers could find a new love."
They would not have to pay for licensing as the content owners will bundle ads with the in-stream content, and so people will curate out of love and interest rather than having to focus on budgetary constraints."
Read the full article here: http://www.techfruit.com/2012/01/12/channelisation-curation/
(Curated by Robin Good)
Via Robin Good, Giuseppe Mauriello, Anise Smith