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Your Guide to Content Curation for SEO

Your Guide to Content Curation for SEO | SocialMediaDesign | Scoop.it
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on

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Jim Green's curator insight, February 5, 8:49 PM

It's not too hard to guess what kind of content Google values most highly, but this article validates it empirically.

Janice Mobsby's curator insight, February 6, 5:28 PM

Content curation can be good for your business..This is a good Article!

Hugo Reyes's curator insight, February 27, 4:24 PM

La curaduría de contenido funciona siempre y cuando está acompañado de suficiente contenido original

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Content Marketing Ninjas: Why Content Marketing Is New SEO [Live Blog + Video]

Content Marketing Ninjas: Why Content Marketing Is New SEO [Live Blog + Video] | SocialMediaDesign | Scoop.it
A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 27, 2013 5:50 AM

Great Content Is New SEO Event & Live Blog
Amazing Live Blog with embedded video from Google Hangout from my friend @MarkTraphagen from last night's Content Marketing Is The New SEO Meetup featuring presentations from @Casieg, @CommsNinja and @ScentTrail. Raleigh's SEO Meetup created and MCed by another friend @1918 who skyped in from Dallas last night.

My Storytelling Is The New SEO presentation is on Slideshare:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo

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Stop Looking for Links: Build WOW Content and Let Users Talk About You

Stop Looking for Links: Build WOW Content and Let Users Talk About You | SocialMediaDesign | Scoop.it

Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old.

 

 

 


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Robin Good's curator insight, February 25, 2013 1:28 PM



Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.

He writes: "Imagine being able to outreach awesome content without having to look for links.

Simply make people aware of what you are doing and get them to talk about you.

It’s how it should be and it would have a profound effect on the type of content you might produce and brand-marketing activity you might pursue."

The article is rich in valuable references and tools for anyone interested in exploring this topic.

Game changing. Resourceful. 8/10

Full article: http://www.seomoz.org/blog/semantic-web-and-link-building-without-links-the-future-for-seo




Justin Bruce's curator insight, February 25, 2013 5:05 PM

From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.

 

Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.

 

From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.

 

Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!

 

Pierre Marchildon's curator insight, February 27, 2013 2:28 PM

i agree, but this demands dedication!

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5 Easy SEO Tips From ScentTrail

5 Easy SEO Tips From ScentTrail | SocialMediaDesign | Scoop.it

SEO Doesn’t Have To Be Hard Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD.


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 10, 2013 9:07 AM

After shooting a video with our resident photographer, Andrew Bartlett, I realized that SEO in a post Panda and Penguin world is easier than ever. Do the basics well, connect everything so Google knows YOU and be consistent and life is good. 

Here are the 5 SEO Tips this piece shares: 

* Keywords in URL.

* Keywords in image Alt text.
* Tell a story with Keywords.

* Content With Call To Action is King

* Be consistent With Other Marketing

Easy right? What are your 5 favorite EASY SEO Tips? 

Brian Yanish - MarketingHits.com's curator insight, January 10, 2013 6:19 PM

Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.  

Martin (Marty) Smith's comment, January 11, 2013 5:14 AM
Spiders still need context Brian so you note to the designer was correct. Correct alt text has been a particular challenge for me with many designers. I prefer to have file names with keywords too, but good luck selling that idea to a designer (lol). M
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What Is Search Engine Optimization / SEO

Lee Lefever has made of Common Craft the company-to-go-to to get complex stuff about the Internet explained in an easy way. Here is a recent classic about SEO.


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The 14 Best WordPress Plugins for Social Media and SEO for 2012

The 14 Best WordPress Plugins for Social Media and SEO for 2012 | SocialMediaDesign | Scoop.it

The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly.

 

Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy. Let’s have a look at the top plugins that I recommend you utilize in 2012. There’s a few new plugins in the mix together with several plugins that I recommended in my Best 2011 WordPress Plugins for Social Media and SEO that you’ll want to reference if you haven’t done so.

 

Social Media WordPress Plugins for 2012


There are many ways to utilize the power of social media to help spread the word about your blog posts. The 3 essential types of plugins you need to have here that I cover below are social sharing, social commenting, and integrating Twitter:

 

Read more: http://windmillnetworking.com/2012/01/10/best-wordpress-plugins-social-media-seo-2012/


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TuristicaCO's comment, January 17, 2012 7:03 AM
nice Thnaks
Martin Gysler's comment, January 18, 2012 7:19 AM
Thank you Chuck and your welcome Lino :-)
Martin Gysler's comment, January 18, 2012 7:19 AM
You're welcome TuristicaCO :-)
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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | SocialMediaDesign | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

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classifieds2india's comment, August 28, 2013 5:08 AM
amazing factors
Lynn O'Connell for O'Connell Meier's curator insight, September 13, 2013 9:41 PM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 9:37 AM
Great information...
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Content Curation on Social Media: An Introductory Guide

Content Curation on Social Media: An Introductory Guide | SocialMediaDesign | Scoop.it
Social content curation is an important building block of your inbound marketing strategy.

Via Robin Good
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Robin Good's curator insight, February 28, 2013 5:39 AM




Gianluca Fiorelli does a good job, after his webinar last week, of reporting what are the key steps, resources and strategies to use to leverage the content curation approach for gaining visibility, followers and extra traffic across social media channels.


In this intro guide he addresses some of the basic questions received by webinar participants last week.


Some good resources for news discovery, but - in my opinion - too little in the way of good examples and what they are characterized by.



Useful as an intro guide for social media content marketers. 7/10


Full guide: http://www.seomoz.org/blog/social-media-curation-guide


You may also want to check The Content Curation Guide for SEO also published by Gianluca Fiorelli last year.





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Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood]

Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood] | SocialMediaDesign | Scoop.it
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.

Via Robin Good, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 24, 2013 10:12 AM

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

Adam Atodl's curator insight, January 24, 2013 11:19 AM

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.

Neil Ferree's comment, January 26, 2013 1:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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How To Do News Curation Without Having Problems with Duplicate Content

How To Do News Curation Without Having Problems with Duplicate Content | SocialMediaDesign | Scoop.it

Robin Good: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article will shed some light on what is best to do to avoid it.

 

By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you.

 

Just follow the good advice contained in this good article by Josh Cunningham (author of the WP-Drudge for link and news aggregation) and you will be OK. It's the same approach I use to curate all my news channels. It does work.

Informative. Useful. 8/10


Full article: http://wpdrudge.com/seo-tips-for-curators-and-aggregators

 

 

 

 


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14 Search Engine Optimization Website Analyse Tools

14 Search Engine Optimization Website Analyse Tools | SocialMediaDesign | Scoop.it
14 Search Engine Optimization (SEO) Website Analyse Tools Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via...

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