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Curated by Jimun Gimm
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Rescooped by Jimun Gimm from visualizing social media!

Social Media Revolution: Revitalizing Modern Business

Social Media Revolution: Revitalizing Modern Business | SocialMediaDesign |

The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.

Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.

Via Lauren Moss
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Rescooped by Jimun Gimm from BUSINESS and more!

To Succeed in Sales, Suspend Your Self-Interest

To Succeed in Sales, Suspend Your Self-Interest | SocialMediaDesign |

Finally this article says what everyone should know about sale, but it's also valid both in the social media world and, of course, in the real life. Be a person who gives is always the best path to receive more in return, even if you do not expect that and it's not your goal. [note Martin Gysler]



Bob Burg, co-author of The Go-Giver, says high-pressure sales are the wrong way to go.


To many people, sales is a shady profession, predicated on shark-like closing techniques, manipulation, and shallow, transactional relationships. Bob Burg says that’s exactly the wrong approach. “Top salespeople, the best of the best, understand that when it comes to selling, it isn’t about them or their product or service. It’s about the other person and how they benefit from it,” he says. Burg, co-author (with John David Mann) of the bestselling The Go-Giver: A Little Story about a Powerful Business Idea and their follow-up Go-Givers Sell More, admits his emphasis on the other person “sounds Pollyanna-ish.” But he’s convinced that a low-pressure – even no-pressure – approach will ultimately result in far more sales (not to mention greater career satisfaction for its practitioners).


Read more:

Via Martin Gysler
Nuava Solutions's curator insight, December 19, 2012 10:47 AM

For more information on Online Solutions, please visit our website or contact us.

Rescooped by Jimun Gimm from Online Marketing with Tech!

Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC]

Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC] | SocialMediaDesign |

Shopping on social media may not be big right now, but by 2015, it's expected to explode...

A new infographic by has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.

Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now ”20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.

Via Lauren Moss, Alex Janus
Sandra V. Barbosa's comment, November 21, 2012 6:56 PM
Rescooped by Jimun Gimm from Just Story It! Biz Storytelling!

Story Selling in A Winning B2B Integrated Marketing Campaign

Story Selling in A Winning B2B Integrated Marketing Campaign | SocialMediaDesign |

I've rescooped this article from fellow curator John Kratz because I thought it was so good. It is a great example of how a company ramped up business once it started sharing stories of its customers -- with customers as the heros. Take notes folks! And thanks John for finding and sharing this article.


The year is 2008 and you are in the Financial Services Business.


"How do you turn a quiet, sales-driven organization into a B2B marketing powerhouse?"


"Consider the story of Lincoln Financial Group, a traditionally sales-centric organization... The 106-year-old financial services, insurance, and annuities company..."


"Lincoln Financial had previously conducted research showing that the more people take charge of their lives, including their finances, the better they feel about the direction of their lives."


"While others in the category seemed to be drawn to using fear in their advertising, we felt the time was right to try a new, more optimistic approach."


"...the campaign showcased a video of women of all ages showing how they take charge of their lives and provided educational content to help women do just that. The PR focused on the research results. The Chief Life Officer ads continued the "take charge, optimistic theme," which was reinforced in social media.


"And how has the integrated campaign done?"


Read the success story here:

Via Ken Jondahl, Karen Dietz
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