SocialMediaDesign
Follow
Find tag "marketing"
14.6K views | +0 today
SocialMediaDesign
Content curation
Curated by Jimun Gimm
Your new post is loading...
Your new post is loading...
Rescooped by Jimun Gimm from Curation Revolution
Scoop.it!

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five | SocialMediaDesign | Scoop.it

Making Warby Parker's Annual Report VISUAL
As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here http://sco.lt/7Pci1p). Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts:

1. Be Visual. 
2. Show YOUR Personality.

3. Only share NEWSWORTHY news.

4. Let People See Your Engine (able to look behind the curtain).

5. Focus on and Feature Your POEPLE.

6. Make IT Easy To Share (and IT is everything).

7. Present DATA in context.

8. Don't forget the TANGENTIAL. 
9. Share the LOVE. 
10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.

11. Share VALUES.

12. Pat yourself on the BACK every now and again. 

My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.

 

Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.  

 


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Jimun Gimm from Public Relations & Social Media Insight
Scoop.it!

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | SocialMediaDesign | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky
more...
Miklos Szilagyi's curator insight, December 28, 2013 9:48 AM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 7:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

Rescooped by Jimun Gimm from Curation, Social Business and Beyond
Scoop.it!

Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | SocialMediaDesign | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
more...
Siri Anderson's curator insight, February 1, 6:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 3:49 AM
(null)
Rescooped by Jimun Gimm from Curation Revolution
Scoop.it!

Content Marketing Ninjas: Why Content Marketing Is New SEO [Live Blog + Video]

Content Marketing Ninjas: Why Content Marketing Is New SEO [Live Blog + Video] | SocialMediaDesign | Scoop.it
A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, March 27, 2013 5:50 AM

Great Content Is New SEO Event & Live Blog
Amazing Live Blog with embedded video from Google Hangout from my friend @MarkTraphagen from last night's Content Marketing Is The New SEO Meetup featuring presentations from @Casieg, @CommsNinja and @ScentTrail. Raleigh's SEO Meetup created and MCed by another friend @1918 who skyped in from Dallas last night.

My Storytelling Is The New SEO presentation is on Slideshare:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo

Rescooped by Jimun Gimm from Internet Marketing Strategy 2.0
Scoop.it!

How To Spot Interesting Stories Inside Your Company: Four Characterizing Traits

http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...

Via Karen Dietz, Robin Good
more...
Marty Koenig's comment, March 9, 2013 12:13 PM
Right on, I call it THE BIG WHY.
Karen Dietz's comment, March 10, 2013 11:22 AM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 3:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

Rescooped by Jimun Gimm from Curation Revolution
Scoop.it!

Rethinking The Museum: Why Open Source Will Win In The End

Rethinking The Museum: Why Open Source Will Win In The End | SocialMediaDesign | Scoop.it

Museums must become more open to what author Lisa Gansky calls "The Mesh". If consumers can't take pictures, consume and mashup a museum's content they are missing the open source future that is right around the mobile phone powered corner. 


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, January 25, 2013 4:00 PM

Museums Are Stupid
Actually museums are brilliant, but most people who manage museums haven't gotten the new social media marketing memo. I was reminded of how out of touch museums can be the other day.

I called our very good small museum, The North Carolina Museum of Art (NCMA), to ask about shooting a marketing video in the museum. Not allowed I was told UNLESS I was a nonprofit. 

What? Are you kidding me?

Yes I wanted a beautiful backdrop for our marketing videos, but I also wanted to incorporate (or mashup if you will) several favorite paintings into our marketing discussion. I agree I shouldn't be able to profit from a museum built with my tax dollars, but that is not what I was attempting to accomplish.

The Benefactor = The Museum.

I wasn't going to resell the video or make money from it at least not directly. If I discuss Internet marketing standing in front of their amazing Alex Katz painting and incorporate the work into my presentation what is being advertised more? 


Answer = The Museum.

Teaching in our Thank You Economy (great book by Vaynerchuk) is a great way to disrupt, market and share. Teaching at the museum is mutually beneficial. They get free PR and awareness and that is our table stakes in the game or how we repay their willingness to allow us to shoot there. 

By being more generous about how their space can be used they INCREASE their awareness, visitors and change their context. Changing the experience of the brand is important to bringing in new people. Most museums are arrogant about shifting paradigms and context. 

Museums are the proverbial small fish in a big pond. Even the majors are FLEAS when it comes to marketing. Fleas who could be giants if they take an expansive view of their mission and content. If NCMA allowed filming then I and the others who film there gain a little even as the museum gains more.

Every museum must overcome the notion of being stuffing, elitist and so "not for me" in most people's minds. Museums are so self referential and dependent on the same rich people's support they trip over the mob's millions to pick up the rich guy's quarters.

The real money for any museum is in being seen as OPEN and ENGAGING. We live in hectic times. We consumers reserve our free time for places that are OPEN and ENGAGING such as Starbucks, the movies and the great outdoors. 

Museums are stupid if they don't understand a simple truth - they must compete for our attention just like any other brand. Here is the real pity. NCMA is a GREAT small museum and that is the real reason I wanted to ADVOCATE for them.


Their refusal to allow us to film is left over from an old time when copyright laws ruled the land. Not so much anymore because the (c) genie is out of the bottle. I used The Scream by Munch as the visual for this piece because it is a true horror story to museums. Seems someone forgot to do something and Munch's painting of universal angst wasn't protected. 

As a result my ex-wife sold an inflatable scream blowup doll. Here is my real lesson for Museum Directors. That doll introduced a new generation of people to Munch's work. The benefits of open source museum-ing are so much greater than its costs that smart museum Directors are already headed to a more inclusive and open ecosystem.

Here is my other important point: In the end, it doesn't matter what YOU want or think becasue open source will win in the end. There is no putting this mashup genie back in any bottle. Museum directors should relax and learn to love our abilit to roll their precious content like a burrito or they will alienate advocates and become the thing museums fear most - becoming an elitist institution with no relevance or meaning to anyone other than themselves.


Here endeth my open source musem scream :).  

Liz Hartnett's comment, January 26, 2013 12:42 PM
I agree, and am very glad that many museums are using technology to engage patrons. An excellent example at Atlanta's High Museum: http://www.high.org/Art/Exhibitions/Picasso-to-Warhol/Picasso-to-Warhol-ArtClix.aspx
Rescooped by Jimun Gimm from iMech
Scoop.it!

4 Businesses Leveraging Storytelling With Images | Social Media ...

4 Businesses Leveraging Storytelling With Images | Social Media ... | SocialMediaDesign | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.

Via Karen Dietz, NikolaosKourakos
more...
Jeff Domansky's comment, January 17, 2013 2:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 2:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment, January 17, 2013 2:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
Rescooped by Jimun Gimm from Just Story It Biz Storytelling
Scoop.it!

Consumer Storytelling on Facebook: An Untapped Branding Opportunity

Consumer Storytelling on Facebook: An Untapped Branding Opportunity | SocialMediaDesign | Scoop.it
Do people still care about longer-form blog posts and narratives to tell stories in the era of Pinterest, YouTube, and Twitter? The answer is yes.

Via Karen Dietz
more...
Karen Dietz's curator insight, December 21, 2012 3:10 PM

Hooray! Social media storytelling is not limited to 140 characters or short quips. 


This article discusses how popular 1,000+ word stories are on Facebook and how important the stories your customers share will be in 2013.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Jimun Gimm from Just Story It Biz Storytelling
Scoop.it!

8 Ways to Tell Your Company's Story

8 Ways to Tell Your Company's Story | SocialMediaDesign | Scoop.it
In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Startedby Ann Handley from Marketing Profs. Did the ...

Via José Carlos, Karen Dietz
more...
Karen Dietz's curator insight, December 18, 2012 10:04 AM

I think the questions posed here to help you figure out your business stories are just terrific. There are 8 of them and will really get you thinking about your business, what makes you unique, and the stories you could possibly tell.


Even if your business or organization (for profit or nonprofit), these questions are important to ask. So how would you answer these questions?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Parker Donat's curator insight, December 18, 2012 11:43 AM

Many companies don't know where to start when it comes to storytelling. Especially, B2B companies. There is a good way to start and that is asking the right questions. And what a better way than to be ask questions geared toward the underutilized marketing tool of storytelling. 

Karen Dietz's comment, January 16, 2013 10:13 AM
I so agree Parker! Many thanks for your comment. My apologies for not responding sooner. There's a glitch in the program here where I am unaware when someone posts a comment. And yes, success is all about asking the right questions!
Rescooped by Jimun Gimm from Just Story It Biz Storytelling
Scoop.it!

Aizuchi Playbook: Brand Your Business with Story

Aizuchi Playbook: Brand Your Business with Story | SocialMediaDesign | Scoop.it

Colleague Andrew Nemiccolo has just published his new e-book on business storytelling and I really like it.

I know -- you are thinking, "What?! ANOTHER ebook on business storytelling??" Yep, and it's good. Here's what I like about it:

1. The focus on 'back-channel' communication and listening
2. Tackling being vulnerable and getting comfortable sharing your personal stories
3. Advice to NOT find stories, but find experiences instead
4. Steps for figuring out who your audience is first before you share a story
5. All the great story prompts for figuring out and organizing the experiences you want to share
6. Tips for creating a story bank of your experiences

I am not crazy about the definition of 'story' that Andrew uses -- basically for him, anything is a story. Well, that's not helpful and actually leads to a lot of confusion for people. A Tweet is not a story, but it can be part of a larger business narrative. Knowing the difference will help you better target your storytelling efforts.

The book is primarily focused on marketing and branding. Even so, the information and advice can be use in a whole host of other biz story applications.

Go grab the easy-to-read-and-digest book and get smarter about working with stories in business.

I have no affiliation with Andrew or his company other than a promise to chat over coffee sometime. Enjoy the book!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Via Karen Dietz
more...
No comment yet.
Rescooped by Jimun Gimm from Just Story It Biz Storytelling
Scoop.it!

What does your brand stand for? [inforgraphic]

What does your brand stand for? [inforgraphic] | SocialMediaDesign | Scoop.it
A brand is like the lead character of its own story.  And like any story character, brands  have values and beliefs that become associated with them through their actions.  The challenge for marketers is to characterize their brands first before...

 

Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.

 

There are 2 ways of finding your persona:

Examine all of your stories and determine their common characteristics. Then look at Jim's infographic to refine and finalize those qualities. Create your persona based on your discoveries. Examine this infographic to determine which character/characters you think you/your business embodies most. Check it against your stories. Build your persona from there.

What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.

 

Thanks Jim for putting together this very helpful infographic.

 

And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
Saptarishi Das's curator insight, August 21, 2013 10:13 AM

And the story begins..

Rescooped by Jimun Gimm from PINTEREST Watch - Curated by Jan Gordon & John van den brink
Scoop.it!

Pinterest - Why Should We Be Interested? [Infographic]

Pinterest - Why Should We Be Interested? [Infographic] | SocialMediaDesign | Scoop.it

 This infographic is visually packed with some good insights:

 

**tips and advice

**who is on Pinterest

**How is it being used

**Pros and cons

 

Selected by Jan Gordon covering "Pinterest Watch"

 

 


Via janlgordon
more...
No comment yet.
Rescooped by Jimun Gimm from SOCIAL MEDIA, what we think about!
Scoop.it!

The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]

 

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."

 

In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.

 

Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


Via Martin Gysler
more...
No comment yet.
Rescooped by Jimun Gimm from Content Curation World
Scoop.it!

A Curated Visual Collection of Industry Landscapes: Lumascapes

A Curated Visual Collection of Industry Landscapes: Lumascapes | SocialMediaDesign | Scoop.it

Via Robin Good
more...
Robin Good's curator insight, February 5, 5:29 AM


LumaPartners, an investment bank that provides strategic advice to digital media companies, has created over time a wonderful and quite useful collection of industry landscapes that cover specific sectors such as Search, Video, Mobile and Marketing Technologies.


Each map aggregates, organizes and groups the most relevant players in a specific industry sector at a certain point in time.


An excellent example of how curating and organizing a large number of resources in a specific field can provide a useful reference sought and appreciated by many.


Free to access.


All collections: http://www.lumapartners.com/resource-center/lumascapes-2/ 



Specific maps worth checking out:


.



 

pascal leclerc's curator insight, February 5, 10:31 PM

Voici une collection de cartes intéressantes sur l'écosystème de plusieurs secteurs d'activité autour du numérique !

Nicoletta Gay's curator insight, February 6, 2:56 AM

A visual collection of the increasingly overlapping key sectors of digital media: DISPLAY, SEARCH, VIDEO, MOBILE, SOCIAL, COMMERCE, and GAMING.

Rescooped by Jimun Gimm from Curation Revolution
Scoop.it!

5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing

5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing | SocialMediaDesign | Scoop.it

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.

 

5 Secret IM Tactics For 2014
* Crowdfunding.

* Content Widgets. 
* Mobile First. 

* Ecommerce. 
* Social Media. 

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8

5 Secrets Haiku Deck
http://bit.ly/1k6uJFu


Via Martin (Marty) Smith
more...
Ken Morrison's comment, December 16, 2013 12:23 AM
Good luck on your 5th Business
malek's curator insight, December 16, 2013 7:09 AM

Interesting is the notion of crowdfunding as a new marketing channel

Rescooped by Jimun Gimm from Social Media e Innovación Tecnológica
Scoop.it!

53% of Social Media Is Tech, Travel and Food [Infographic]

53% of Social Media Is Tech, Travel and Food [Infographic] | SocialMediaDesign | Scoop.it

As it turns out, social media and search go hand-in-hand...

 

From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.


Via Lauren Moss, John van den Brink, Gladys Pintado
more...
Joe Wise's curator insight, May 21, 2013 2:33 PM

Helpful in knowing which clients will need you to pull content out of thin air for them >

Ramzi Mouakassa's curator insight, May 22, 2013 4:06 AM

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

Michelle Gilstrap's curator insight, May 22, 2013 9:37 AM

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

Rescooped by Jimun Gimm from Curation Revolution
Scoop.it!

Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | SocialMediaDesign | Scoop.it
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development

Via Martin (Marty) Smith
more...
Russ Merz, Ph.D.'s curator insight, March 23, 2013 6:19 AM

The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure.

Esther L's comment, March 24, 2013 6:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight, March 24, 2013 1:16 PM

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.


Rescooped by Jimun Gimm from Internet Marketing Strategy 2.0
Scoop.it!

Top 30 Business and Marketing News Sources by Forbes

Top 30 Business and Marketing News Sources by Forbes | SocialMediaDesign | Scoop.it

 

 


Via Robin Good
more...
Robin Good's curator insight, February 28, 2013 2:27 AM


Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.


Useful, resourceful. 7/10




P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.


In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.



Full list: http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/



Gaurav Pandey's curator insight, March 6, 2013 2:38 AM

Here's what Robin Good (the original curator) has to say about the article, so you know why no 1 is missing from the list. He's spot on, I'd say : 


Robin Good's insight:

 

Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.

 

Useful, resourceful. 7/10

 

 

P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.

 

In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.

 

 

Full list:http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/

 

Sergio Graciano's curator insight, May 27, 2013 6:57 PM

www.loveandshare.us

Scooped by Jimun Gimm
Scoop.it!

Mobile Marketing: Many Doing It; Few Doing It Well

Mobile Marketing: Many Doing It; Few Doing It Well | SocialMediaDesign | Scoop.it

Mobile Marketing: Many Doing It; Few Doing It Well.

more...
Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 1:36 PM

The opening paragraph says it all: lol


"Mobile marketing is like sex: nearly everyone is doing it, many want to do it even more, but no one feels they’re doing it particularly well. "




Pedro Barbosa's curator insight, January 24, 2013 1:00 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Patricia Valerio's comment, January 24, 2013 4:47 AM
Good scoop!
Rescooped by Jimun Gimm from EBook Promotion and Marketing
Scoop.it!

50 Ways To Reach Your Reader #6: Newsletters & Mailing Lists | Successful Self-Publishing

50 Ways To Reach Your Reader #6: Newsletters & Mailing Lists | Successful Self-Publishing | SocialMediaDesign | Scoop.it
Indie authors often don't think about building a good e-mail database but an accurate and comprehensive database is a very valuable commodity.

Via Penelope
more...
Penelope's curator insight, January 10, 2013 10:52 AM

Indie Authors should consider creating a database of readers who will look forward to your e-mails. Social Media (Facebook and Twitter) could disappear tomorrow, but you will still have your database close by. How to do this?

 

Create an opt-in or sign up form on your website or blog so your website visitors can subscribe easily. Make this very visible on all pages of your site with compelling ad copy to invite people to sign in. Remember to have an opt-out option as well. Sign up with a well-known email autoresponder service provider. What do you say other than, "BUY my book"?

 

Here are some ideas as to what you can send to your readers:

 

*  "Behind-the-scenes" reports of your experience with the publishing process (you could create videos)

*  Your creative process (what makes you tick?)

*  Tips about writing or publishing or anything related to the content of your books or anything that you, as an author, are expert on

*  Exclusive content -- recipes, photos, personal informationStories or poems

*  Breaking news about your subject matter (watch the headlines)

*  Interviews with other authors in your genre (I use Blog Talk Radio)

*  Book recommendations/reviews (Goodreads is great for this option)

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://selfpublishingadvice.org/blog/reaching-readers-email-marketing-for-indie-authors

 

Rescooped by Jimun Gimm from Public Relations & Social Media Insight
Scoop.it!

Great Social Customer Service Race - How SMM Changes Service [study]

Great Social Customer Service Race - How SMM Changes Service [study] | SocialMediaDesign | Scoop.it
Social Media is a powerful customer service tool. This guest blog post from Ashley Verrill shares results from the Great Social Customer Service Race Study.

Via Martin (Marty) Smith, Jeff Domansky
more...
Martin (Marty) Smith's curator insight, December 18, 2012 9:46 AM

Great guest post on Atlantic BT's blog here by Ashley Verrill from Software Adice. Ashely shares results from their recent 4 week study asking a simple and complex quesiton:

Are brands and companies listening to social media?

The results may shock you. On the other hand the results of this great study point to a clear and present danger for some and opportunities for others.  

Jeff Domansky's curator insight, December 18, 2012 5:55 PM

This study is a must-read for customer service ideas using social media.

Rescooped by Jimun Gimm from Curation Revolution
Scoop.it!

Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | SocialMediaDesign | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
more...
Eliza Steely's comment, December 13, 2012 9:57 AM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 8:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 3:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

Rescooped by Jimun Gimm from Just Story It Biz Storytelling
Scoop.it!

Story Selling in A Winning B2B Integrated Marketing Campaign

Story Selling in A Winning B2B Integrated Marketing Campaign | SocialMediaDesign | Scoop.it

I've rescooped this article from fellow curator John Kratz because I thought it was so good. It is a great example of how a company ramped up business once it started sharing stories of its customers -- with customers as the heros. Take notes folks! And thanks John for finding and sharing this article.

 

The year is 2008 and you are in the Financial Services Business.

 

"How do you turn a quiet, sales-driven organization into a B2B marketing powerhouse?"

 

"Consider the story of Lincoln Financial Group, a traditionally sales-centric organization... The 106-year-old financial services, insurance, and annuities company..."

 

"Lincoln Financial had previously conducted research showing that the more people take charge of their lives, including their finances, the better they feel about the direction of their lives."

 

"While others in the category seemed to be drawn to using fear in their advertising, we felt the time was right to try a new, more optimistic approach."

 

"...the campaign showcased a video of women of all ages showing how they take charge of their lives and provided educational content to help women do just that. The PR focused on the research results. The Chief Life Officer ads continued the "take charge, optimistic theme," which was reinforced in social media.

 

"And how has the integrated campaign done?"

 

Read the success story here:

http://www.fastcompany.com/3002425/creating-winning-b2b-integrated-marketing-campaign


Via Ken Jondahl, John Kratz, Karen Dietz
more...
No comment yet.
Rescooped by Jimun Gimm from Just Story It Biz Storytelling
Scoop.it!

Just Story It - Scoops

Just Story It - Scoops | SocialMediaDesign | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;


Via Karen Dietz
more...
ManufacturingStories's curator insight, September 7, 2013 5:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 5:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 5:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
Rescooped by Jimun Gimm from PINTEREST Watch - Curated by Jan Gordon & John van den brink
Scoop.it!

The Marketers Guide to Pinterest [Infographic]

The Marketers Guide to Pinterest [Infographic] | SocialMediaDesign | Scoop.it

This piece and infographic was posted by Jeff Bullas.

 

It's a great illustration of why you should be on Pinterest and how you should use it.

 

Excerpt:

 

"Photos are highly engaging and the rise of the visual pinboard Pinterest is to become the 60th most visited site in the US last month provides more data to verify the attractiveness of beautiful images on this visual pinboard social media network site"

 

Who's using Pinterest?

 

**Females 25-34 – 27%

**Females 35-44 – 29%

**Females 45-54 – 24%

 

How Engaging is Pinterest?

 

What is more telling is to compare the amount of time that the average user spends per month on the other social networks as a comparison measure of the level of engagement.

 

**Facebook is the most engaging site on the planet at 405 minutes per month

**Pinterest and Tumblr are equal in second place at 89 minutes

**Twitter comes in third at 21 minutes

**LinkedIn – 17 minutes

**Google Plus – 3 minutes

 

Curated by Jan Gordon covering "Pinterest Watch"

 

See article and infographic here: [http://bit.ly/yBpTds]


Via janlgordon
more...
No comment yet.