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Rescooped by Jimun Gimm from Internet Marketing Strategy 2.0
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Personalized Value: A Great Example of Useful Content That Satisfies a Very Specific Need: the KLM Must See Map

 

 


Via Robin Good
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Robin Good's curator insight, April 27, 2013 9:50 AM



Ready to take a vacation? Found your destination but do not really know what to go and visit once you are there? KLM, has a fantastic, personalized solution that positions the company as a point of trusted reference for whoever wants to find out what's best to pay attention to, at any travel destination.


The initiative, which due to its success has become a permanent KLM offering, offers the ability to anyone using it, to invite his social media friends who have already been at your next detsination to contribute places, events and spots to visit once you get there.


All of their suggestions are printed on a unique, personalized journey map that KLM sends physically to you, and that showcases all of the suggestions and tips of your network of friends, nicely integrated with the map of your destination.


N.B.: Must see Maps cover only KLM official detsinations.


"...perfect solution to collect and organize the best things to see and do at your destination."


More info: http://mustseemap.klm.com/ot_en/create-map/intro


FAQ: http://mustseemap.klm.com/ot_en/q-and-a


Original video: http://youtu.be/dosrsAy4ENY




giusy.barbato's curator insight, April 27, 2013 10:43 AM

Un esempio concreto di come creare contenuto utile per un bisogno del tuo cliente

Rescooped by Jimun Gimm from Internet Marketing Strategy 2.0
Scoop.it!

Personalized Value: A Great Example of Useful Content That Satisfies a Very Specific Need: the KLM Must See Map

 

 


Via Robin Good
more...
Robin Good's curator insight, April 27, 2013 9:50 AM



Ready to take a vacation? Found your destination but do not really know what to go and visit once you are there? KLM, has a fantastic, personalized solution that positions the company as a point of trusted reference for whoever wants to find out what's best to pay attention to, at any travel destination.


The initiative, which due to its success has become a permanent KLM offering, offers the ability to anyone using it, to invite his social media friends who have already been at your next detsination to contribute places, events and spots to visit once you get there.


All of their suggestions are printed on a unique, personalized journey map that KLM sends physically to you, and that showcases all of the suggestions and tips of your network of friends, nicely integrated with the map of your destination.


N.B.: Must see Maps cover only KLM official detsinations.


"...perfect solution to collect and organize the best things to see and do at your destination."


More info: http://mustseemap.klm.com/ot_en/create-map/intro


FAQ: http://mustseemap.klm.com/ot_en/q-and-a


Original video: http://youtu.be/dosrsAy4ENY




giusy.barbato's curator insight, April 27, 2013 10:43 AM

Un esempio concreto di come creare contenuto utile per un bisogno del tuo cliente