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Rescooped by Jimun Gimm from Curation Revolution
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Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five | SocialMediaDesign | Scoop.it

Making Warby Parker's Annual Report VISUAL
As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here http://sco.lt/7Pci1p). Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts:

1. Be Visual. 
2. Show YOUR Personality.

3. Only share NEWSWORTHY news.

4. Let People See Your Engine (able to look behind the curtain).

5. Focus on and Feature Your POEPLE.

6. Make IT Easy To Share (and IT is everything).

7. Present DATA in context.

8. Don't forget the TANGENTIAL. 
9. Share the LOVE. 
10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.

11. Share VALUES.

12. Pat yourself on the BACK every now and again. 

My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.

 

Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.  

 


Via Martin (Marty) Smith
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Rescooped by Jimun Gimm from 21st Century Tools for Teaching-People and Learners
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The 21st Century Curator

The 21st Century Curator | SocialMediaDesign | Scoop.it

Not surprisingly, curation has become the next buzzword after social business. With content coming at us with the force of a tsunami and the fury of a tornado, curators seem to have become our saviours—our sense making guide. One post out of five I have been reading in the past few months seem to be associated with curation or its close cousins—aggregation and filtering. Even as I read, I was tempted to apply some of the curation strategies and put together this post. I like to build some context around the links because—who knows—in the Internet world, a working link today can be a dead link tomorrow.

 

curation, content that matters...


Via Patty Ball, Gust MEES
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Rescooped by Jimun Gimm from Content Curation World
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Content Curation: From Information To Knowledge [Video]

Robin Good: Start this video clip at 1':42" (up to 3':30") and you can get a pretty good idea of what a content curator does and why what he does has so much to do with sense-making, making things understandable for others and ultimately extracting contextualized "meaning" from information "as is".

 

Must-see. Excellent. 9/10

 

 

P.S.: Thanks to Howard Rheingold for spotting this clip and sharing it.

 

Original clip: http://youtu.be/A625Yh6v6uQ

 



Via Robin Good
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Beth Kanter's comment, July 22, 2012 4:37 PM
Had to scoop this with a meta commentary on your curation technique!! Thanks for a great example of great curation in action
Robin Good's comment, July 23, 2012 1:15 AM
Thank you Beth.
janlgordon's comment, July 24, 2012 11:22 AM
Thank you Robin Good and Howard Rhinegold for bringing this to my attention, it's excellent!