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Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five | SocialMediaDesign | Scoop.it

Making Warby Parker's Annual Report VISUAL
As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here http://sco.lt/7Pci1p). Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts:

1. Be Visual. 
2. Show YOUR Personality.

3. Only share NEWSWORTHY news.

4. Let People See Your Engine (able to look behind the curtain).

5. Focus on and Feature Your POEPLE.

6. Make IT Easy To Share (and IT is everything).

7. Present DATA in context.

8. Don't forget the TANGENTIAL. 
9. Share the LOVE. 
10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.

11. Share VALUES.

12. Pat yourself on the BACK every now and again. 

My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.

 

Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.  

 


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Snowfallen StoryTelling: 150+ Examples of Long-Format Multimedia Stories

Snowfallen StoryTelling: 150+ Examples of Long-Format Multimedia Stories | SocialMediaDesign | Scoop.it

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Robin Good's curator insight, January 4, 2014 8:07 AM



Snowfallen definition: "to publish a whopping great story online that’s stuffed full of integrated multimedia elements — in the manner of the New York Times’ Snow Fall, the epic report on a brutal avalanche that was released late last year to much acclaim."

(source: Matter)

Whether you think that the SnowFall-like journalism format is a great thing or not, this new storytelling format characterized by long narrative texts accompanied by many multimedia elements, seems to see no stop to its growth.


Bobby Johnson of Matter / Medium, is not quite convinced that this format is always the best way to go, but besides his interesting pros and cons for the use of the snowfallen format, he has done a fantastic job of curating a great an "open" collection of all of the "snowfallen" examples already published out there.


The collection provides in a chronological order, "snowfall"-like examples essentially for the last three years, though there are a few dating back as far as to 1996. 


Excellent. 9/10


SnowFallen Examples Collection: https://docs.google.com/spreadsheet/ccc?key=0AnWYxsUNHS4FdGVYMnpkdGdTNTU0RS1SXzktcnZwRWc&usp=sharing#gid=0 




malek's curator insight, January 4, 2014 8:26 AM

A frowing different species in the Storytelling kingdom. Save it in your Google Doc, enjoy at your leisure.

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5 Examples of Web Sites Effectively Leveraging Content Curation

5 Examples of Web Sites Effectively Leveraging Content Curation | SocialMediaDesign | Scoop.it
Content curation typically employs a mix of tech, process and skills, and should be an important part of any social marketer’s arsenal.

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Prof. Hankell's curator insight, September 6, 2013 11:46 AM

Robin Good's insight:


If you are looking for some good inspiring examples of how content and news curation can be put to good use, Bob Geller has published this past spring a useful article reviewing five different content curation approaches
that are very successful.

The five sites reviewed in this article "have all been tremendously successful in leveraging third party content, optimizing it, adding value, and building audience. They range from the famous to the obscure. There are some common threads, yet each has a different formula."


Useful. Resourceful. Good examples. 7/10


Full article: http://maximizesocialbusiness.com/curate-content-like-a-pro-8535/

(Image credit: Creative stylized web design by Shutterstock)

donhornsby's curator insight, September 7, 2013 11:18 AM

Are there any other sites that have provided good inspiration for your content curation?

Robin Good's comment, September 8, 2013 2:47 AM
Yes. Just stay tuned and you are going to see more good examples.
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Curation in Education: Great Examples At Work

Curation in Education: Great Examples At Work | SocialMediaDesign | Scoop.it

Robin Good: During the recent virtual and live conference Emerge2012, in which I had the opportunity to run a workshop on Content Curation for Education, I have collaboratively started a collection of great examples of curation for education.


My goal was the one of showcasing some good examples of curated collection that were either focusing on education or that some clear education use/application.

 

It is a starting point.

Suggestions on what would be valuable to add, to my initial set of examples are highly welcome. Use the comments section here below or send a tweet to @robingood.

 

Original map: http://www.mindomo.com/mindmap/curation-in-education-great-examples-17e12a3a798f4bdf8d07552e7f610f65

 

 


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7 Great Examples of Simple But Effective Content Curation Services on the Web

7 Great Examples of Simple But Effective Content Curation Services on the Web | SocialMediaDesign | Scoop.it

"Finding great content isn't getting any easier. Search engines do what they can, but for many of us they're not always adequate."


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Brian Yanish - MarketingHits.com's curator insight, January 12, 2014 6:25 PM

I like this quote from the article


"Curation is about people. It’s about knowing what people want, when they want it, and how they want it. As smart as computers are (and will be), I think we all appreciate the front-and-center engagement of humans with high degrees of expertise in certain subjects, guiding the curation process."

Lori Wilk's curator insight, January 12, 2014 7:28 PM

Content curation will continue to grow and curators will get more help from computers to get the work done.

Therese Torris's curator insight, January 13, 2014 4:34 AM

Growthhackers isn't bad, indeed

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Curated Guidelines and Examples for Aggregating Content Professionally

Curated Guidelines and Examples for Aggregating Content Professionally | SocialMediaDesign | Scoop.it

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Prof. Hankell's curator insight, September 8, 2013 10:23 AM
Robin Good's insight:

 

 

Among the types of content curation that are broadly used, content aggregation has been one of the first and most popular approaches that has naturally sprung up.

Content aggregation itself can be carried out in many different ways, from a completely manual approach to a fully automated one, with many different shades in between.

 

If you are interested in learning more about these, and about how to aggregate content in the most ethical and professional fashion, I strongly suggest reading these two short articles written by two curation professionals:

http://mindymcadams.com/tojou/2013/aggregation-and-curation-in-journalism/ ;
 http://stevebuttry.wordpress.com/2012/05/16/aggregation-guidelines-link-attribute-add-value/ ;

  The first, by Mindy McAdams is a curated version of the second one which was published more than a year earlier by Steve Buttry. Together they do an excellent job of clarifying to the non-expert what curation and aggregation are all about.

 

The two articles offer clear guidelines, real-world examples and recommendations on how you can make content aggregation provide true additional value to both the content sources used and to the readers alike.

 

 

Recommended. 8/10

 

Original article: http://stevebuttry.wordpress.com/2012/05/16/aggregation-guidelines-link-attribute-add-value/ ;



(Image credit - Sea anemons by Shutterstock)

Stephen Dale's curator insight, September 9, 2013 4:29 AM

A useful introduction to the mechanics of "curation"

Linda Allen's curator insight, September 9, 2013 9:15 AM

Thank you for sharing Robin, excellent read and your insights

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Pledge Allegiance To The Red, Black and White Website Designs For Inspiration

Pledge Allegiance To The Red, Black and White Website Designs For Inspiration | SocialMediaDesign | Scoop.it
Red & Black Website Templates

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Martin (Marty) Smith's curator insight, December 27, 2012 6:14 AM

One of the first books I read about website design, this would have been in 1998 or so, said use red, black and white because nothing looks better. These templates demonstrate how powerful these three colors can be all by themselves.

They also demonstrate the power of Occam's razor. Remove things down to a simple core and your website becomes more powerful due to one of those web design anomalies - less is more.