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In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.
He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.
**Curation is a useful approach for all companies but especially for startups:
Here's what especially caught my attention:
If outsiders view your company as a key source of industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.
**Hub of Information
By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.
By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.
**Content with Commentary
Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000
**Successful curators often employ several of these approaches in addition to producing their own original content
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao
Read full article here: [http://bit.ly/zTGY37]
This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.
Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/
I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"
See the full video here: [http://bit.ly/x2qRyD]
Via janlgordon, Anise Smith
This piece was written by Om Malik for Gigaom
The author says "Pinterest is one of the hottest startups around these days and represents the latest buzzword in the Valley: curation".
Here's what you need to know:
2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don’t want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.
**Just as the first wave of social media has transformed the consumption of information,
**this next wave of social curation will fundamentally change how users find and interact with content over time.
As a business person, I see tremendous value in Pinterest because as the title of this article suggests, what we post online tells a story about who we are, what we represent and shows a human side through our curated topics. This allows others who may be potential customers to find points of connection which is a great way to start a relationship. It also gives me a chance to listen by observation to what my audience wants at a deeper level. This is a great starting place and can lead to many opportunities that lie ahead.
**platforms — YouTube, WordPress and Tumblr — have had more success, thanks to faster, cheaper broadband connections. Twitter and Facebook are the big winners of this sharing.
**Are thinking about building a product, evaluating a company or just wondering why early adopters are so crazy about Pinterest, Instagr.am or Quora?
**we’re playing a role in a movie: edited, directed and starring us.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/wEnbpQ]
I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......
Social Content Curation As The Next Big Thing
The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -
**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.
There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......
2012 Will Be The Year of Curated Sets
**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond
Read full article here: [http://bit.ly/lK0ZHi]