Content Curation For Large Companies and Brands: Where To Start | Digiday | SocialMediaDesign | Scoop.it

Robin Good: If you are looking at content curation from the perspective of a large company, you may want to read this article from Josh Sternberg on Digiday, which provides some valuable recommendations.

 

Here a few highlights I have extracted from the article: 

 

"Curation is the vogue digital term for the ability to not only aggregate and distribute carefully selected information, but also to provide a unique voice on top of the original pieces of information.

 

...

 

“The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,”...

 

“Curate that topic and provide some context around it.

 

If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.

 

...

 

**There can’t be articles that make the reader question why a brand is sharing it.

 

**Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time."

 

Rightful. 7/10

 

Read the full article: http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/ 


Via Robin Good