Robin Good: If you are looking at content curation from the perspective of a large company, you may want to read this article from Josh Sternberg on Digiday, which provides some valuable recommendations.
Here a few highlights I have extracted from the article:
"Curation is the vogue digital term for the ability to not only aggregate and distribute carefully selected information, but also to provide a unique voice on top of the original pieces of information.
“The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,”...
“Curate that topic and provide some context around it.
If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.
**There can’t be articles that make the reader question why a brand is sharing it.
**Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time."
Read the full article: http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/
Via Robin Good