The following is a guest post by Matthew Brennan. His bio is at the end of the article. Building your brand online is crucial in today’s marketing world, and your logo is a critical part of that pr...
Via Cendrine Marrouat - SocialMediaSlant.com
Your new post is loading...
Your new post is loading...
Colleague Andrew Nemiccolo has just published his new e-book on business storytelling and I really like it.
Via Karen Dietz
Here are the best articles from across the web that I can find on using stories and storytelling in business.
I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!
I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.
How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq ;
In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.
He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.
**Curation is a useful approach for all companies but especially for startups:
Here's what especially caught my attention:
If outsiders view your company as a key source of industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.
**Hub of Information
By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.
By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.
**Content with Commentary
Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000
**Successful curators often employ several of these approaches in addition to producing their own original content
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao
Read full article here: [http://bit.ly/zTGY37]
This piece was written by Lauren Drell for American Express Open Forum -
We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company.
****We say you go for it, especially if women are your target consumers–70 percent of pinners are female.
**Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million page views–so there's plenty of opportunity for brands to flesh out pinboards and catch pinners' eyes.
"Join these brands' efforts of staying ahead of the social media curve by joining–and having fun with– Pinterest".
Here's what caught my attention:
****Beyond pushing one's products, you also can use Pinterest as a way to convey your company culture–post pictures of the office, the mascot, people's cubicles, lunch breaks and office events. Fans are interested in these details, and this imagery helps to humanize the brand.
For a look at what some brands are already doing on Pinterest, check out the roundup below. Perhaps they'll inspire your own boards.
Here's just one brand example........
West Elm: The furniture brand posts images of various rooms–bedrooms, bathrooms and kitchens–to inspire the interior designer in you. By showering you with beautiful homes, it gets you thinking about nesting without taking an overtly sales-y approach.
This article says 70% of pinners are female and that may be true for today but this is just the beginning and lots of men are starting to pin as well. I see all kinds of possibilities here for many brands aiming at women or men. Like I told people in 1994 when the web was just beginning and there weren't many people online, it's a good idea to put your stake in the ground now as it's evolving because this is going to be big!
I can speak from experience, Pinterest is amazing on so many levels. Think of it as a new restaurant, you don't just eat in one place do you? Don't put your social networking campaign in one or two baskets, get on board for a very interesting ride. Please feel free to comment or share any experiences you're having, would love to hear from you and follow you there too:-).
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/zqNGEy"
The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.
So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
Learn more about online branding and more tips for business development through social media at the article link...
Via Lauren Moss
A brand is like the lead character of its own story. And like any story character, brands have values and beliefs that become associated with them through their actions. The challenge for marketers is to characterize their brands first before...
Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.
There are 2 ways of finding your persona:Examine all of your stories and determine their common characteristics. Then look at Jim's infographic to refine and finalize those qualities. Create your persona based on your discoveries. Examine this infographic to determine which character/characters you think you/your business embodies most. Check it against your stories. Build your persona from there.
What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.
Thanks Jim for putting together this very helpful infographic.
And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz
This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.
Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need
"Learn why visual content is a critical part of your content creation strategy.
Here are some highlights:
**People remember only 20% of what they read
**83% of learning is visual
Condenses and Explains Large Amounts of Information
**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.
Gives Your Brand an Identity
**Visual content draws people in, letting viewers better understand your brand's identity
Drives User Engagement
**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Ifujbp]