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How Startups Can Gain Visability and Reputation by Curating Great Content

How Startups Can Gain Visability and Reputation by Curating Great Content | SocialMediaDesign | Scoop.it

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.

 

**Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

**Thought Leadership

   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

**Hub of Information

    

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

**Collections

    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

**Content with Commentary

    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 

One Takeaway: 

 

**Successful curators often employ several of these approaches in addition to producing their own original content

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao

 

Read full article here: [http://bit.ly/zTGY37]


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Rescooped by Jimun Gimm from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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The Marketers Guide to Pinterest [Infographic]

The Marketers Guide to Pinterest [Infographic] | SocialMediaDesign | Scoop.it

This piece and infographic was posted by Jeff Bullas.

 

It's a great illustration of why you should be on Pinterest and how you should use it.

 

Excerpt:

 

"Photos are highly engaging and the rise of the visual pinboard Pinterest is to become the 60th most visited site in the US last month provides more data to verify the attractiveness of beautiful images on this visual pinboard social media network site"

 

Who's using Pinterest?

 

**Females 25-34 – 27%

**Females 35-44 – 29%

**Females 45-54 – 24%

 

How Engaging is Pinterest?

 

What is more telling is to compare the amount of time that the average user spends per month on the other social networks as a comparison measure of the level of engagement.

 

**Facebook is the most engaging site on the planet at 405 minutes per month

**Pinterest and Tumblr are equal in second place at 89 minutes

**Twitter comes in third at 21 minutes

**LinkedIn – 17 minutes

**Google Plus – 3 minutes

 

Curated by Jan Gordon covering "Pinterest Watch"

 

See article and infographic here: [http://bit.ly/yBpTds]


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You Are What You Curate: Why Pinterest is So Hot

You Are What You Curate: Why Pinterest is So Hot | SocialMediaDesign | Scoop.it

This piece was written by Om Malik for Gigaom

 

The author says "Pinterest is one of the hottest startups around these days and represents the latest buzzword in the Valley: curation".

 

Here's what you need to know:

 

2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don’t want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

 

**Just as the first wave of social media has transformed the consumption of information,

 

**this next wave of social curation will fundamentally change how users find and interact with content over time.

 

My commentary:

 

 As a business person, I see tremendous value in Pinterest because as the title of this article suggests, what we post online tells a story about who we are, what we represent and shows a human side through our curated topics. This allows others who may be potential customers to find points of connection which is a great way to start a relationship. It also gives me a chance to listen by observation to what my audience wants at a deeper level. This is a great starting place and can lead to many opportunities that lie ahead.

 

Excerpt:

 

**platforms — YouTube, WordPress and Tumblr — have had more success, thanks to faster, cheaper broadband connections. Twitter and Facebook are the big winners of this sharing.

 

**Are thinking about building a product, evaluating a company or just wondering why early adopters are so crazy about Pinterest, Instagr.am or Quora?   

 

**we’re playing a role in a movie: edited, directed and starring us.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/wEnbpQ]


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Tom George's comment, January 12, 2012 3:36 AM
Nice one Jan, and nice topic by the way.
Mariusz Leś's comment, January 20, 2012 5:55 AM
I really don't know why Pinterest is so "hot". I use Fancy (thefancy.com) instead (it has an android app, that's why, nothing else).
Rescooped by Jimun Gimm from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest - Why Should We Be Interested? [Infographic]

Pinterest - Why Should We Be Interested? [Infographic] | SocialMediaDesign | Scoop.it

 This infographic is visually packed with some good insights:

 

**tips and advice

**who is on Pinterest

**How is it being used

**Pros and cons

 

Selected by Jan Gordon covering "Pinterest Watch"

 

 


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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | SocialMediaDesign | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.

 

He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:

 

The Pinterest Stream And Fools Gold

 

Avoid Self Promotion:

 

"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".

 

Here are the takeaways:

 

My advice here is going to be the same advice I give people in any new social network... go have some fun first.

 

**Be social. Get to know the community, the lay of the land. The rest will sort itself out.

 

**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://www.jeffturner.info/pinterest/]


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