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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | SocialMediaDesign | Scoop.it

Via janlgordon
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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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The Social Business Shift- Learning To Dance With Customers [Infographic]

The Social Business Shift- Learning To Dance With Customers [Infographic] | SocialMediaDesign | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via janlgordon, John van den Brink, donhornsby, Martin (Marty) Smith
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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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Pinterest - Why Should We Be Interested? [Infographic]

Pinterest - Why Should We Be Interested? [Infographic] | SocialMediaDesign | Scoop.it

 This infographic is visually packed with some good insights:

 

**tips and advice

**who is on Pinterest

**How is it being used

**Pros and cons

 

Selected by Jan Gordon covering "Pinterest Watch"

 

 


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40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | SocialMediaDesign | Scoop.it

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.

 

What is social media curation?

 

Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.

 

Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/


Via Shirley Williams (appearoo.com/ShirleyWilliams), Martin Gysler
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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment, January 23, 2012 3:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.
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Drive More Traffic To your Blog by Submitting News and Articles

Drive More Traffic To your Blog by Submitting News and Articles | SocialMediaDesign | Scoop.it

After several experiments and tries, I finally did a setup for a community news section on FamousBloggers.net that I am satisfied with. So, I think it’s a good time to share this on the blog and announce the new Community News section for bloggers.

 

Also, I will give you some information on how I created the news section in case you are interested in implementing it on your own blog, however I won’t get deep into technical stuff, but I will point you to the right direction.

 

What is a Community News?

 

If you don’t know what community news section is, then let me give you a quick view…

 

The Community News section is a way of sharing knowledge, basically you have a section dedicated to receive links submissions from the community and publish it on your own blog. It’s so close to the idea of social bookmarking sites, but the technique and tools are different.

 

Read the full article: http://bit.ly/Az9c1p 


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7 Simple Rules to Success on Twitter

7 Simple Rules to Success on Twitter | SocialMediaDesign | Scoop.it
Unless you’ve been living under a rock, you have probably heard of Twitter. It is a rocking hot social networking site that seems to be to be used by almost everyone today. It’s on the news, on the radio and on the minds of thousands of people everywhere, every single day.

 

There are many different types of people on Twitter. But, most of these people are on Twitter for a single reason. They want people to know about them. They want to connect with people. Lots of people.

 

Did you know that there are Twitter Rules for marketing and business success in what you do. I am a marketer and have been for many years. In the last few years my business has been expanding by leaps and bounds, because of social media and the internet. But, there are rules that all marketers must follow if they are going to have success in the marketplace, especially online.

 

Here are the 7 Simple Rules to Success on Twitter:...

 

Read more: http://tweetingandbusiness.com/articles/7-simple-rules-to-success-on-twitter


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21 Quick Actions You Can Do Today to Set Your Blog Up for Massive Success

21 Quick Actions You Can Do Today to Set Your Blog Up for Massive Success | SocialMediaDesign | Scoop.it

You can read all the blogging advice in the world, but none of it matters unless you take action.

 

To set your blog up to be a massive success, you have to ruthlessly focus your efforts on things that work, and stop spending precious time on things that don’t.

 

Today I’m going to make it easier for you to take the action you need to take to make your blog better. All you have to do is set aside 10 or 15 or 60 minutes to tackle one of the 21 simple steps below.

 

The more you complete, the more progress you’ll make.

 

You’ve probably already completed some of these, but I guarantee you haven’t done all of them. If you have completed all of ‘em, please tell me in the comments. Better yet, share one of your own extra tips.


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Starting A Blog in 2012? Avoid These 7 New Blogger Blunders

Starting A Blog in 2012? Avoid These 7 New Blogger Blunders | SocialMediaDesign | Scoop.it

Are you thinking of starting a blog in 2012, or making significant changes to your old one?

 

One thing that you should always be 100% clear on is your purpose of writing. Is it to start a personal blog where you don’t really care if you have a total readership of 9 or is it to have a blog that you want to monetize at some point.

 

If you belong to the former camp, then do as you please, and skip this post. If not, read on.

 

1. Making Your Blog All About You

 

Your blog is not an online journal. Although it might feel like the perfect place to let everything out, be careful about what you write. Especially, when you have aims of making money from it.

 

Many people get offended at this advice. They indignantly retort that they are writing for their friends and family only. If that is your intent – and it is perfectly fine – go ahead but keep this in mind it would be fairly hard if not impossible to reach wider audiences with a personal blog...


Via Martin Gysler
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Martin Gysler's comment, December 30, 2011 8:10 AM
Thanks Tom! I'll publish it on IB if you have not done... have you?
Tom George's comment, December 30, 2011 8:56 AM
Yeah I did publish it on IB, but I will leave the next one for you :-) traffic is up and good things are starting to happen, so I hope to see you there soon. It's going to be a fantastic 2012. Let's get ready for a great new year!
Martin Gysler's comment, December 30, 2011 12:06 PM
OK, great! Yes, I'm sure 2012 will be amazing and successful :-)
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Twitter Makes Two Major Announcements

Twitter Makes Two Major Announcements | SocialMediaDesign | Scoop.it

Twitter is the second biggest social network after Facebook. Its growth has accelerated after it was embedded in the new Apple mobile operating suystem (iOS5).

Despite its popularity, its user experience is not as inviting or as multimedia rich as Facebook and Google+.

 

Since the launch of Twitter over 5 years ago, users have moved on from a “text” web and are demanding more visual and multimedia centric content.


You only have to notice the fast trending popularity of “Infographics” to realize that the social web requires information presented efficiently and visually with high definition images and media...


Via Martin Gysler
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40+ Social Media Dashboard Tools for Tracking Stuff

40+ Social Media Dashboard Tools for Tracking Stuff | SocialMediaDesign | Scoop.it

As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’

 

Let me talk about how I go about creating a social media dashboard

 

The basic answer is that I don’t have one tool (I have dozens, if not hundreds.)

 

The real answer is that I am not tracking social media.
I am tracking key performance indicators (KPI)
I don’t care if it is a shipping problem or a viral YouTube video.
I simply want to know how I can track it, manage it, and maximize results.

 

With that said: when I think about creating a social media dashboard or using a platform to track results… I am looking at several unique business identifiers that define what tool I need for the job at hand...


Via Martin Gysler
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40+ Social Media Dashboard Tools for Tracking Stuff

40+ Social Media Dashboard Tools for Tracking Stuff | SocialMediaDesign | Scoop.it

As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’

 

Let me talk about how I go about creating a social media dashboard

 

The basic answer is that I don’t have one tool (I have dozens, if not hundreds.)

 

The real answer is that I am not tracking social media.
I am tracking key performance indicators (KPI)
I don’t care if it is a shipping problem or a viral YouTube video.
I simply want to know how I can track it, manage it, and maximize results.

 

With that said: when I think about creating a social media dashboard or using a platform to track results… I am looking at several unique business identifiers that define what tool I need for the job at hand...


Via Martin Gysler
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How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | SocialMediaDesign | Scoop.it

"If you define influence by the size of your Klout score, you can stop reading this right now..."


Via janlgordon, Robin Good
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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | SocialMediaDesign | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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The Ultimate Guide to Implementing Facebook Comments on your Blog

The Ultimate Guide to Implementing Facebook Comments on your Blog | SocialMediaDesign | Scoop.it

An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler]

 

Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way.

 

Step 1: Create A Facebook App

 

Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site.

 

Go to developers.facebook.com Click Apps Click Create New App Enter an App Display Name and Namespace

 

Read more: http://wp.tutsplus.com/tutorials/the-ultimate-guide-to-implementing-facebook-comments-on-your-blog/


Via Martin Gysler
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Carey Leahy's comment, February 4, 2012 5:12 PM
Well done Martin - I think you are 'curating' well in this environment by adding your perspective as a 'note' - I've noted it!
Martin Gysler's comment, February 5, 2012 10:30 AM
Thank you Carey, I'm glad you has noted it... .-)
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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]

 

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."

 

In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.

 

Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


Via Martin Gysler
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10 Steps to Creating a WordPress Blog

10 Steps to Creating a WordPress Blog | SocialMediaDesign | Scoop.it

Hey there! My name’s Ryan and I am another new member to the SEER team. I’ve learned so much since starting at SEER but I thought for my first blog post I would cover something I have some background in, WordPress.

 

I am helping to set up SEER’s upcoming blog on SEO for college students and I thought I would share the checklist I go through every time I start a new site on WordPress. If anyone’s New Years resolution was to finally start blogging then hopefully this post will give you a few ideas and tips or possibly save you a headache down the road.

 

The great thing about WordPress is that it really does simplify every step of creating and running a site. I was in a meeting with SEER’s developer Chris Le and half the time I thought he was speaking a foreign language when talking about advanced site design. I know some coding basics but thanks to WordPress and the plug-ins and themes created around it I’ve built more than a dozen sites ranging from your basic blog all the way to e-commerce and password protected membership sites.

 

Read more: http://www.seerinteractive.com/blog/10-steps-to-creating-a-wordpress-blog?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seerinteractive%2FdndP+%28Seer+Interactive+-+SEM%2FSEO+Blog%29


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#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl

#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl | SocialMediaDesign | Scoop.it

Social Media is evolving every day, or maybe even every minute of every day. It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least. I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process. However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.

 

Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!...


Via Martin Gysler
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Martin Gysler's comment, January 6, 2012 11:12 AM

It's my pleasure Anise, when the content is great it must be shared :-). Happy weekend. Martin
Fiona McCallion's comment, January 7, 2012 10:27 AM
Thanks for this, Martin - your scoop.its are always interesting and informative.
Martin Gysler's comment, January 8, 2012 5:19 AM
Hi Fiona! I'm glad you like my scoop.it :-) Happy Sunday!
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Twitter 101: 55 Tips to Get Retweeted on Twitter

Twitter 101: 55 Tips to Get Retweeted on Twitter | SocialMediaDesign | Scoop.it

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.


For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.

 

You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).

 

Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?...


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4 Key Criteria to Build Your Dream Blog

4 Key Criteria to Build Your Dream Blog | SocialMediaDesign | Scoop.it

Have you wanted to start a blog, a website or an online business, but you’re not sure where to begin? Are you already putting in the hard yards to build one or the other or both, but you’re not sure if it’s going where you want it to go?

 

Building blogs and online businesses is very exciting, but it’s a very challenging endeavor as well. Whilst the excitement helps, some days it’s never enough to prepare you for just what it takes to be successful, as always there’s so much to do...


Via Martin Gysler
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Chuck Bartok's comment, December 28, 2011 11:39 AM
Appreciate your curations. Have posted to our Network Blog Community.
Martin Gysler's comment, December 28, 2011 5:05 PM
Hi Tom, I'm glad you like it!
Martin Gysler's comment, December 28, 2011 5:06 PM
Hi Chuck, cool to hear that you like this post and that you share it with other people, great!
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10 Key Facts, Stats and Findings about the State of Social Media in 2011

10 Key Facts, Stats and Findings about the State of Social Media in 2011 | SocialMediaDesign | Scoop.it

Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not exist.


Some surprises this year included the launch of Google+ (which acquired 25 million users in less than 30 days), Pinterest which grew at more than 512% and Tumblr (the microblogging platform) which is now approaching 50 million unique users a month

 

Mobile social networking and geo-location services such as Foursquare continue to make their impact felt and have not gone away despite the threat of Facebook “places”

 

Today 1.2 billion people worldwide access social networks and it is redefining the web...


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11 Guaranteed Ways to Get Others to Retweet Your Content

11 Guaranteed Ways to Get Others to Retweet Your Content | SocialMediaDesign | Scoop.it

After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.

 

And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.

 

11 Tips for Getting People to Retweet Your Content...


Via Martin Gysler
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Martin Gysler's comment, December 20, 2011 10:43 AM
Thanks Tom, I'm glad that you like it :-). Have you seen the new post I published on Billboards?
Tom George's comment, December 20, 2011 3:12 PM
Hey Martin,

Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like.
Martin Gysler's comment, December 20, 2011 3:50 PM
Hey Tom, Cool, I'm glad! OK, I'll take a look tomorrow, today it's a bit late 10PM and I have not finish my work from today... Cheers!