If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
Museums must become more open to what author Lisa Gansky calls "The Mesh". If consumers can't take pictures, consume and mashup a museum's content they are missing the open source future that is right around the mobile phone powered corner.
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.