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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | SocialMediaDesign | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns, malek, Jesús Hernández, Martin (Marty) Smith
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Tom Pick's comment, August 8, 2013 4:50 PM
That link works, thanks Neil!
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
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Rethinking The Museum: Why Open Source Will Win In The End

Rethinking The Museum: Why Open Source Will Win In The End | SocialMediaDesign | Scoop.it

Museums must become more open to what author Lisa Gansky calls "The Mesh". If consumers can't take pictures, consume and mashup a museum's content they are missing the open source future that is right around the mobile phone powered corner. 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 25, 2013 7:00 PM

Museums Are Stupid
Actually museums are brilliant, but most people who manage museums haven't gotten the new social media marketing memo. I was reminded of how out of touch museums can be the other day.

I called our very good small museum, The North Carolina Museum of Art (NCMA), to ask about shooting a marketing video in the museum. Not allowed I was told UNLESS I was a nonprofit. 

What? Are you kidding me?

Yes I wanted a beautiful backdrop for our marketing videos, but I also wanted to incorporate (or mashup if you will) several favorite paintings into our marketing discussion. I agree I shouldn't be able to profit from a museum built with my tax dollars, but that is not what I was attempting to accomplish.

The Benefactor = The Museum.

I wasn't going to resell the video or make money from it at least not directly. If I discuss Internet marketing standing in front of their amazing Alex Katz painting and incorporate the work into my presentation what is being advertised more? 


Answer = The Museum.

Teaching in our Thank You Economy (great book by Vaynerchuk) is a great way to disrupt, market and share. Teaching at the museum is mutually beneficial. They get free PR and awareness and that is our table stakes in the game or how we repay their willingness to allow us to shoot there. 

By being more generous about how their space can be used they INCREASE their awareness, visitors and change their context. Changing the experience of the brand is important to bringing in new people. Most museums are arrogant about shifting paradigms and context. 

Museums are the proverbial small fish in a big pond. Even the majors are FLEAS when it comes to marketing. Fleas who could be giants if they take an expansive view of their mission and content. If NCMA allowed filming then I and the others who film there gain a little even as the museum gains more.

Every museum must overcome the notion of being stuffing, elitist and so "not for me" in most people's minds. Museums are so self referential and dependent on the same rich people's support they trip over the mob's millions to pick up the rich guy's quarters.

The real money for any museum is in being seen as OPEN and ENGAGING. We live in hectic times. We consumers reserve our free time for places that are OPEN and ENGAGING such as Starbucks, the movies and the great outdoors. 

Museums are stupid if they don't understand a simple truth - they must compete for our attention just like any other brand. Here is the real pity. NCMA is a GREAT small museum and that is the real reason I wanted to ADVOCATE for them.


Their refusal to allow us to film is left over from an old time when copyright laws ruled the land. Not so much anymore because the (c) genie is out of the bottle. I used The Scream by Munch as the visual for this piece because it is a true horror story to museums. Seems someone forgot to do something and Munch's painting of universal angst wasn't protected. 

As a result my ex-wife sold an inflatable scream blowup doll. Here is my real lesson for Museum Directors. That doll introduced a new generation of people to Munch's work. The benefits of open source museum-ing are so much greater than its costs that smart museum Directors are already headed to a more inclusive and open ecosystem.

Here is my other important point: In the end, it doesn't matter what YOU want or think becasue open source will win in the end. There is no putting this mashup genie back in any bottle. Museum directors should relax and learn to love our abilit to roll their precious content like a burrito or they will alienate advocates and become the thing museums fear most - becoming an elitist institution with no relevance or meaning to anyone other than themselves.


Here endeth my open source musem scream :).  

Liz Hartnett's comment, January 26, 2013 3:42 PM
I agree, and am very glad that many museums are using technology to engage patrons. An excellent example at Atlanta's High Museum: http://www.high.org/Art/Exhibitions/Picasso-to-Warhol/Picasso-to-Warhol-ArtClix.aspx
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Great Social Customer Service Race - How SMM Changes Service [study]

Great Social Customer Service Race - How SMM Changes Service [study] | SocialMediaDesign | Scoop.it
Social Media is a powerful customer service tool. This guest blog post from Ashley Verrill shares results from the Great Social Customer Service Race Study.

Via Martin (Marty) Smith, Jeff Domansky
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Martin (Marty) Smith's curator insight, December 18, 2012 12:46 PM

Great guest post on Atlantic BT's blog here by Ashley Verrill from Software Adice. Ashely shares results from their recent 4 week study asking a simple and complex quesiton:

Are brands and companies listening to social media?

The results may shock you. On the other hand the results of this great study point to a clear and present danger for some and opportunities for others.  

Jeff Domansky's curator insight, December 18, 2012 8:55 PM

This study is a must-read for customer service ideas using social media.

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Why I'm Slouching Toward Google Plus And You Should Too As G+ Passes LinkedIn [Marty Note]

Why I'm Slouching Toward Google Plus And You Should Too As G+ Passes LinkedIn [Marty Note] | SocialMediaDesign | Scoop.it
The most detailed study of social media ever conducted

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Martin (Marty) Smith's comment, January 30, 2013 10:15 AM
Way more POWERFUL too.
Anthony Burke's comment, January 30, 2013 10:59 AM
Hedging is so important because of the pace of change and techs leap-frogging each other.
Anthony Burke's curator insight, January 30, 2013 11:04 AM

A great personal insight here re the Google+ v LinkedIn debate which we have been talking about recently.

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The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy]

The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | SocialMediaDesign | Scoop.it
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 11, 2013 8:12 AM

Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about. 

The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made. 

Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.

As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.  

 

Ken Morrison's curator insight, January 13, 2013 11:55 PM

Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history.  I agree with the author that #1 and #10 are controversial, but they both got me to join.

 

1. The Blair Witch Project

2. Blendtec: Will It Blend

3.  Old Spice: “Smell Like a Man, Man”

4. Burger King: “Subservient Chicken”

5. Pepsi Refresh

6.  VW: Fun Theory

7. Office Max: “Elf Yourself”

8.  Evian: “Roller Babies”

9. Ikea: “Facebook Showroom”

10. Hotmail

Ken's Key Takeaway 

From text:

What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements

HumorCompetitionCurioisity


Read more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99

Ken Morrison's comment, January 14, 2013 9:01 AM
Hi Marty. I agree with your insight. Along the lines of your thinking,.I enjoyed the "Elf Yourself" campaign but I did not remember that Office Max created it. I am sure that people got promotions out of that campaign, but I am not certain that it was a good long-term management benefits.
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Nielsen's Ultimate Slide Deck | Social Media Report 2012

Nielsen's Ultimate Slide Deck | Social Media Report 2012 | SocialMediaDesign | Scoop.it
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Martin (Marty) Smith's curator insight, December 10, 2012 7:45 AM

Nirldrn'd Stateof Social Media Marketing report. Amazing data in here on SMM from the king of panel information.