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Rescooped by viaggiosocialmente from Story and Narrative onto Social Connected |
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This morning I presented an updated version of the the listening and storytelling presentation that I’ve done for a number of Social:IRL conferences. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
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![The Formula Behind Facebook Engagement [infographic] | Social Connected | Scoop.it](http://img.scoop.it/P7qpTRn9vxu7qiUJcHW2ADl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm. This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas... Via Lauren Moss, roberto toppi Delete the scoop?
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