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Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)

Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired) | Social Connected | Scoop.it
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business.

 

When you're selling your product, do you simply go into the nuts-and-bolts of how it works, or do you tell a story?

 

People ask me what I do at Emergenetics International, and I could easily say I own a human capital consulting firm that provides assessments for employee development, recruitment, and retention. That'd be informative, sure. But you need to be prepared to say more, if you want to draw people in.

 

I tell my story--about how I grew up sitting at my family's kitchen table, listening to my mother and grandmother trade tales of the classroom. I come from a long line of teachers and these conversations of how Susie solved math problems or why Johnny acted out in class inspired me.


Via Gregg Morris
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INFOGRAPHIC: When To Post On Facebook

INFOGRAPHIC: When To Post On Facebook | Social Connected | Scoop.it

Saturday at noon is the absolute best time to post on Facebook, according to this infographic.


Via thomesss, Téa Smith
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Evermind's curator insight, December 20, 2012 10:02 AM

Sabato alle 12:00? Da verificare!

Dillon Thomas's curator insight, February 1, 2:43 PM

hmmmm!!!!  Ok.. Saturday at noon

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Pearltrees: una piattaforma utile per i bloggers!

Pearltrees: una piattaforma utile per i bloggers! | Social Connected | Scoop.it
Pearltrees è una comunità per condividere e organizzare i contenuti web che più ci piacciono: un modo originale, se volete, per mettere ordine tra i preferiti, ma anche una piattaforma davvero util...

Via Guglielmo Cornelli, roberto toppi
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Facebook, Twitter, Pinterest, Instagram – Social Media Statistics And Facts 2012 [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Pinterest, Instagram – Social Media Statistics And Facts 2012 [INFOGRAPHIC] - AllTwitter | Social Connected | Scoop.it
Facebook, Twitter, Pinterest, Instagram – Social Media Statistics And Facts 2012 [INFOGRAPHIC] (Facebook, Twitter, Pinterest, Instagram – Social Media Statistics And Facts 2012 [INFOGRAPHIC] http://t.co/r0Uk9wiN...
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Storytelling is the key to corporate communications

Storytelling is the key to corporate communications | Social Connected | Scoop.it
Right at the heart of what we do is telling corporate stories through media relations. Business audiences still consume traditional media frequently and trust newspapers and broadcasters to filter out the irrelevant and to focus in on the noteworthy. For investors, broadsheet journalism in its widest sense is still the place to get your information.

 

To have 870 business journalists tell us that the ‘quality of our briefings’ and our ‘accessibility’ is what they admire the most about Grayling’s corporate communications consultants is testament to the focus we place on getting our storytelling right.

 

So what is corporate storytelling?

 


Via Gregg Morris
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Social Storytelling: Ways to Create Myth and Lore

Social Storytelling: Ways to Create Myth and Lore | Social Connected | Scoop.it
There is still a great gap between social storytelling and social media. It’s not nearly as wide as the gulf on Facebook between conservatives and liberals. But it’s a gap nonetheless.

 

The marketer in me says that if I get too far down the storytelling path, the “call to action” for my client may be overlooked within the content. However, social storytellers would say the application of a defined message from an external source could corrupt or misalign the audience’s attention.

 

So let’s look at some fundamental practices you can utilize with your social media engagement to establish storytelling.


Via Gregg Morris
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Trovare gli influencer più influenti dei social media

Trovare gli influencer più influenti dei social media | Social Connected | Scoop.it
E' da tanto che i marketer cercano gli influencer nei social network, persone che con i loro tweet e post favorevoli riescono a far crescere le vendite dei prodotti.
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The power of a spoken word

The power of a spoken word | Social Connected | Scoop.it

Storytellers change their presentation style in different situations. What is suitable for an intimate venue, will not work as well in a large venue. What works for a circle of ten people, does not work in the same way for a circle of twenty-five. Even the hour of day, among many other things, might call for a different capacity or approach. Not everything is possible or fit for storytelling. Amplification might solve a volume issue but it doesn’t do much for intimacy. On the other hand there are situations where it does. The way to gain ‘elasticity’ that will enable a storyteller to adapt as needed, is by learning how to stretch and fold his own wings. It’s like learning how to diminish and increase sound in music. It’s not only changing the volume – the entire sound-production mechanism adapts.

 

[Image credit: brewbooks on Flickr]


Via Gregg Morris
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Social Business Inforgraphic: The Social Business Economy — It's All About Revenue: The Revenue Marketing Blog

Social Business Inforgraphic: The Social Business Economy — It's All About Revenue: The Revenue Marketing Blog | Social Connected | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via Aris Spanos
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | Social Connected | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss, roberto toppi
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The Fundamentals of Social Listening and Effective Storytelling

The Fundamentals of Social Listening and Effective Storytelling | Social Connected | Scoop.it

This morning I presented an updated version of the the listening and storytelling presentation that I’ve done for a number of Social:IRL conferences. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.


Via Gregg Morris
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Brand Storytelling: Why Words Matter as Much as Design

Brand Storytelling: Why Words Matter as Much as Design | Social Connected | Scoop.it
While great design might lure someone in, it’s not enough to sustain a real relationship. Find out why brand storytelling is essential for content success.

 

As important as a captivating design is to your content marketing, stories (and the words that tell them) are what make people decide if they like you, if you understand their needs, and if they want to do business with you. Brand storytelling can’t be done with visuals alone.

 

While great design might lure someone in, it’s not enough to sustain a real relationship. People communicate through conversation, and the words are essential to that dialogue.


Via Gregg Morris
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Tell the story of your business model

Tell the story of your business model | Social Connected | Scoop.it

Reasons for storytelling

 

When we hear tell a story about the success that a team had and how they did it, we feel like if we’re working with our team, but without knowing, what to do in relation to some crucial issues, such as our business model.


Via Gregg Morris
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Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired)

Tell Stories & You'll Boost Sales (Because of How Human Brains Are Wired) | Social Connected | Scoop.it
Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business.

 

When you're selling your product, do you simply go into the nuts-and-bolts of how it works, or do you tell a story?

 

People ask me what I do at Emergenetics International, and I could easily say I own a human capital consulting firm that provides assessments for employee development, recruitment, and retention. That'd be informative, sure. But you need to be prepared to say more, if you want to draw people in.

 

I tell my story--about how I grew up sitting at my family's kitchen table, listening to my mother and grandmother trade tales of the classroom. I come from a long line of teachers and these conversations of how Susie solved math problems or why Johnny acted out in class inspired me.


Via Gregg Morris
more...
No comment yet.