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The Age of Activism -- Leandro Herrero

Presentation from the Europeam Communication Summit, Brussels, 5-6 July 2012.

 

Inspirational talk by Leandro Herrero on how to create social movement within organisations.  Anyone who knows me, knows that I love Leandro's work and this presentation (bar the intro at the beginning) is simply fantastic.  


One of my favourite quotes is "Employee Engagement is not employee bombardment" so very true!  There is so much packed into this talk that I wouldn't do it justice by trying to write a synopsis here.   

 

This really is a must watch for anyone who wants to really understand how to drive change.  It is 35 mins long so grab a coffee first and and enjoy! 

 

 

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Opposable Planets The Social Media Leadership Paradox » Opposable Planets

Opposable Planets The Social Media Leadership Paradox » Opposable Planets | Social Business | Scoop.it

The average age of the C-Suite in the U.S. is 53.  These leaders first encountered the Internet in their 40s, well along their career path. 85% are male. Their medium was television – childhood diversion might have been pinball.


Via AlGonzalezinfo
Ali Godding's insight:

Very interesting model that demonstrates the paradox - its quite old according nto Al whom I reposted this from, but I think it still stands for the majority right now, things are moving and you you are seeing more and more of the c-suite who 'get it' and are adapting but its not happening over night. 

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AlGonzalezinfo's curator insight, February 20, 2013 8:40 PM

This article is now a few years old.  I am wondering if the paradox is still true in 2013.  Anyone care to share any info?

Ali Godding's comment, February 21, 2013 8:12 AM
Very interesting, and although it is a few years old I think it still stands true for many leaders. We are creeping away from the old paradigm but it is taking time...
AlGonzalezinfo's comment, February 21, 2013 9:18 AM
Thanks Ali, I agree with you, it will take longer for the old paradigm to be obsolete
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Six social-media skills every leader needs - McKinsey Quarterly - Strategy - Innovation

Six social-media skills every leader needs - McKinsey Quarterly - Strategy - Innovation | Social Business | Scoop.it
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. A McKinsey Quarterly Strategy article.
Ali Godding's insight:

Leaders being socially 'literate' is fast becoming a critical skill.  

 

This article neatly summs up the different dimensions of social literacy for leaders.  It includes insights from executives at General Electric that really helpe to put it in context when they expand on each dimension.   

 

Well worth a read! 

 

 

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Steve Seager's comment, May 22, 2013 2:45 PM
Frankly, I think it's nonsense! ‘Leveraging dissemination dynamics’; ‘authentic communication’ (answers on a postcard, please!) and my favourite; ‘unscripted conversations that travel in random paths across management hierarchies’ are typically empty management consultant buzzwords. Nary a mention of actual content or messaging! Respectfully yours, Steve :)
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3 Social Networks - The Five Disciplines of Viral Change(TM)

This shorter clip about Social Networks by Hererro is a great intro to the topic.  

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The-Social-Media-Garden-Report1.pdf

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Ali Godding's comment, January 21, 2013 7:40 AM
I met with Michael Silverman recently in connection with Engage for Success. A thoroughly nice chap, innovative thinker and able to apply that thinking to practical interventions. This really is a great read!
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will.i.am talks to KPMG about the media industry | KPMG | UK

will.i.am talks to KPMG about the future of media and the digital world...
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The Connectivist Learning Environment

interesting presentation - would like to have heard the talk that went with it! 


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HR Magazine - Social media can be a powerful internal engagement tool

HR Magazine - Social media can be a powerful internal engagement tool | Social Business | Scoop.it

"While many firms are investing in a strong social media output, or indeed focusing their entire marketing strategy through digital and social platforms, a communications disconnect can be found at the centre of many large organisations."

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Globoforce Celebrates HR Innovation with the Pioneers of Social Recognition | Business Wire

Globoforce Celebrates HR Innovation with the Pioneers of Social Recognition | Business Wire | Social Business | Scoop.it

Globoforce announced the launch of the Pioneers of Social Recognition, a new video series that shows the business impact of recognition, starting JetBlue and Symantec, who exemplify the power and potential of social recognition to manage and motivate a global workforce.
“The way businesses can evaluate and engage talent is fundamentally changing,” said Eric Mosley, CEO of Globoforce. “Social recognition is the result of a perfect storm: social and mobile technology, generational shifts, as well as business use of crowdsourced data and feedback. JetBlue and Symantec understand this and are at the forefront of the social recognition groundswell.”


Via Sabrina Murphy
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Rescooped by Ali Godding from Transmedia: Storytelling for the Digital Age
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The Ten Commandments Of Twitter

The Ten Commandments Of Twitter | Social Business | Scoop.it

Oscar Del Santo: "The proliferation of trolls and fanatics in our beloved chirping microblog has made it urgent to issue some shared guidelines we can all adhere to" ...


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Rescooped by Ali Godding from Just Story It Biz Storytelling
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Telling tales with data

Telling tales with data | Social Business | Scoop.it

Let's begin with an article that appeared in the Journal of the American Medical Association (JAMA) at the end of last year. Narrative vs Evidence-Based Medicine—And, Not Or was written by Zachary Meisel and in it he said: "Scientific reports are genuinely dispassionate, characterless, and ahistorical. But their translation and dissemination should not be. Stories are an essential part of how individuals understand and use evidence."

 

Data is supposed to be cold and objective; but the dissemination of your data can be warm and subjective. So go ahead, tell a story with your data. Because if you don't, you run the risk of falling behind. As Meisel continued: "Those who espouse only evidence—without narratives about real people—struggle to control the debate. Typically, they lose."

 

It’s become pretty much axiomatic these days that if you're really serious about getting your data across to your audience, you need to tell a story with it. Stories are more engaging and convincing than mere data. If you want to influence someone’s behaviour you need to touch their heartstrings and move them to tears. And you won't do that if you only engage their logical left brains. No, you also need to impose yourself on their creative and emotional right brains.

 

Which all sounds promising and exciting, but we need to remember that it's data we’re talking about here. Data is logical and soul-less and is usually a collection of seemingly disconnected facts. How are we going to fit that into a story?

 

Love this article with good ideas for keeping storytelling with data sweet and simple.

 

Thanks Gregg Morris @greggvm and his Story and Narrative curation for originally finding this post!


Via Gregg Morris, Karen Dietz
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Social Business Lessons from IBM  Insights from...

Social Business Lessons from IBM Insights from IBM: Bridget van Kralingen, leader of Global Business Services at IBM anticipates overwhelming change with social business. Among other examples, she...
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Clay Shirky: How Social Media can Make History

Clay Shirky: How Social Media can Make History | Social Business | Scoop.it

I love Clay Shirky, a real pioneer!  A brilliant video of him which really provides context on how social media is changing the world not just business.


"While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly)."

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Jeremiah Owyang, Partner, Altimeter Group

Simply a fantastic look at what it takes to become a social business. Jeremiah Owyang is an Industry Analyst on Customer Strategy and Partner at Altimeter Group.

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Rescooped by Ali Godding from Collaboration
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What Makes Collaboration Actually Work in a Company?

What Makes Collaboration Actually Work in a Company? | Social Business | Scoop.it

Bad collaboration is much worse than no collaboration. Kare Anderson delivers a fine overview of recent books and trends emerging within the field of collaboration. 


Via Kenneth Mikkelsen
Ali Godding's insight:

I am bookmarking this to read later! 

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plerudulier's comment, February 3, 2013 8:10 AM
That I'd like to know ... ;-)
Tony Brugman (Bright & Company)'s curator insight, February 4, 2013 8:42 AM

Great overview and insights on the subject of Collaboration @ Work. Good Read by Forbes!

Ivon Prefontaine's curator insight, February 4, 2013 3:44 PM

Good colloboration is integral to success. What will it look like with existing and unrealized digital technology?

 

Rescooped by Ali Godding from Internal Social Media
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Expert Opinion: How to get executives smiling about social media

Expert Opinion: How to get executives smiling about social media | Social Business | Scoop.it

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The Age of Activism -- Leandro Herrero

Presentation from the Europeam Communication Summit, Brussels, 5-6 July 2012.

 

Inspirational talk by Leandro Herrero on how to create social movement within organisations.  Anyone who knows me, knows that I love Leandro's work and this presentation (bar the intro at the beginning) is simply fantastic.  


One of my favourite quotes is "Employee Engagement is not employee bombardment" so very true!  There is so much packed into this talk that I wouldn't do it justice by trying to write a synopsis here.   

 

This really is a must watch for anyone who wants to really understand how to drive change.  It is 35 mins long so grab a coffee first and and enjoy! 

 

 

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Is Your Company Barking up the Right Fundraising Tree? - Forbes

Is Your Company Barking up the Right Fundraising Tree? - Forbes | Social Business | Scoop.it
Crowdfunding is a term generally reserved for raising money to support the next new startup, but it can also be used to define a new kind of workplace giving.
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Video Games Being Used to Help Business Interact with Employees

Badgeville CEO Kris Duggan explains how his business works in the gamification market.
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Rescooped by Ali Godding from Engaging Managers' News
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The 9 Types of Collaborators

The 9 Types of Collaborators | Social Business | Scoop.it

If you approach your collaboration strategy with a “one-size-fits-all” mentality, your rollout is far more likely to fail. Within an organization, there exist all different types of users that each prefer to work in their own unique ways – some prefer to work in groups, others in silos, some on iPads, others on pen and paper.


Via Kenneth Mikkelsen, Ali Godding
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Get Your Head out of the Sand: Advice from Sir Richard BransonScoop.it

Get Your Head out of the Sand: Advice from Sir Richard BransonScoop.it | Social Business | Scoop.it
Yesterday, I had the privilege of listening to a fireside chat with Marc Benioff and Sir Richard Branson at Salesforce.com\'s Dreamforce X.....Richard Branson hardly needs an introduction, but just in case, he is the founder of Virgin Group, who r...
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Rescooped by Ali Godding from Internal Social Media
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Vendor news: Yammer plant their feet firmly in Tech City

Vendor news: Yammer plant their feet firmly in Tech City | Social Business | Scoop.it

The enterprise social networking company officially opened their offices in London this week with special guest HRH Duke of York cutting the tape.


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Rescooped by Ali Godding from Collaboration
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‘Superorganisations’ – Learning from Nature’s Networks

‘Superorganisations’ – Learning from Nature’s Networks | Social Business | Scoop.it

Fritjof Capra, in his book ‘The Hidden Connections’ applies aspects of complexity theory, particularly the analysis of networks, to global capitalism and the state of the world; and eloquently argues the case that social systems such as organisations and networks are not just like living systems – they are living systems.


Via Kenneth Mikkelsen
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Rescooped by Ali Godding from Innovation and Employee Engagement
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Improving Employee Engagement Through Social Learning

What role can social learning play in improving employee engagement

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KPMG Social Media Guidelines - Think Global, Think Social

Great video by KPMG empowering 145,000 partners and employees to use social media across a global network ...

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How Social Media Has Changed Brand Engagement | Social Media Today

How Social Media Has Changed Brand Engagement | Social Media Today | Social Business | Scoop.it

The social media evolution - from then to now... very good post that takes you on an interesting tour on social media for brands over the last couple of decades.

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