The average age of the C-Suite in the U.S. is 53. These leaders first encountered the Internet in their 40s, well along their career path. 85% are male. Their medium was television – childhood diversion might have been pinball.
Very interesting model that demonstrates the paradox - its quite old according nto Al whom I reposted this from, but I think it still stands for the majority right now, things are moving and you you are seeing more and more of the c-suite who 'get it' and are adapting but its not happening over night.
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. A McKinsey Quarterly Strategy article.
Ali Godding's insight:
Leaders being socially 'literate' is fast becoming a critical skill.
This article neatly summs up the different dimensions of social literacy for leaders. It includes insights from executives at General Electric that really helpe to put it in context when they expand on each dimension.
"While many firms are investing in a strong social media output, or indeed focusing their entire marketing strategy through digital and social platforms, a communications disconnect can be found at the centre of many large organisations."
Globoforce announced the launch of the Pioneers of Social Recognition, a new video series that shows the business impact of recognition, starting JetBlue and Symantec, who exemplify the power and potential of social recognition to manage and motivate a global workforce. “The way businesses can evaluate and engage talent is fundamentally changing,” said Eric Mosley, CEO of Globoforce. “Social recognition is the result of a perfect storm: social and mobile technology, generational shifts, as well as business use of crowdsourced data and feedback. JetBlue and Symantec understand this and are at the forefront of the social recognition groundswell.”
Let's begin with an article that appeared in the Journal of the American Medical Association (JAMA) at the end of last year. Narrative vs Evidence-Based Medicine—And, Not Or was written by Zachary Meisel and in it he said: "Scientific reports are genuinely dispassionate, characterless, and ahistorical. But their translation and dissemination should not be. Stories are an essential part of how individuals understand and use evidence."
Data is supposed to be cold and objective; but the dissemination of your data can be warm and subjective. So go ahead, tell a story with your data. Because if you don't, you run the risk of falling behind. As Meisel continued: "Those who espouse only evidence—without narratives about real people—struggle to control the debate. Typically, they lose."
It’s become pretty much axiomatic these days that if you're really serious about getting your data across to your audience, you need to tell a story with it. Stories are more engaging and convincing than mere data. If you want to influence someone’s behaviour you need to touch their heartstrings and move them to tears. And you won't do that if you only engage their logical left brains. No, you also need to impose yourself on their creative and emotional right brains.
Which all sounds promising and exciting, but we need to remember that it's data we’re talking about here. Data is logical and soul-less and is usually a collection of seemingly disconnected facts. How are we going to fit that into a story?
Love this article with good ideas for keeping storytelling with data sweet and simple.
Thanks Gregg Morris @greggvm and his Story and Narrative curation for originally finding this post!
Presentation from the Europeam Communication Summit, Brussels, 5-6 July 2012.
Inspirational talk by Leandro Herrero on how to create social movement within organisations. Anyone who knows me, knows that I love Leandro's work and this presentation (bar the intro at the beginning) is simply fantastic.
One of my favourite quotes is "Employee Engagement is not employee bombardment" so very true! There is so much packed into this talk that I wouldn't do it justice by trying to write a synopsis here.
This really is a must watch for anyone who wants to really understand how to drive change. It is 35 mins long so grab a coffee first and and enjoy!
If you approach your collaboration strategy with a “one-size-fits-all” mentality, your rollout is far more likely to fail. Within an organization, there exist all different types of users that each prefer to work in their own unique ways – some prefer to work in groups, others in silos, some on iPads, others on pen and paper.
Yesterday, I had the privilege of listening to a fireside chat with Marc Benioff and Sir Richard Branson at Salesforce.com\'s Dreamforce X.....Richard Branson hardly needs an introduction, but just in case, he is the founder of Virgin Group, who r...
Fritjof Capra, in his book ‘The Hidden Connections’ applies aspects of complexity theory, particularly the analysis of networks, to global capitalism and the state of the world; and eloquently argues the case that social systems such as organisations and networks are not just like living systems – they are living systems.
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