Cos'è?Il libro che hai tra le mani ti offre l’occasione di immergerti in una esperienza di lettura aumentata, che trasforma il volume in un...
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"My first experience with a transmedia project was last January at Sundance and it left me more frustrated and skeptical than anything. But since storytelling through multiple media has become the latest marketing tool for TV shows (more on that later) and movies (see The Girl With The Dragon Tattoo Craziness that took place last week and we’ll likely continue), it became clear to me that transmedia is already here, that it has to be acknowledged, understood and used."
Via Simon Staffans, talentosprecato