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Social media, shopping, sharing, visualising
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Follow Mashable Staff on Facebook With the Subscribe Button

Follow Mashable Staff on Facebook With the Subscribe Button | Social1 | Scoop.it
Facebook has rolled out its Subscribe button for websites. Big implications for writers who want to link content and social seamlessly
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Google targets Flipboard with new Currents app

Google targets Flipboard with new Currents app | Social1 | Scoop.it
Google is getting into the personalized news delivery app game with Google Currents, a new product available Thursday for Android and iOS devices.
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Create my tweet | Urgent Genius – The power of real-time creativity

Create my tweet | Urgent Genius – The power of real-time creativity | Social1 | Scoop.it

Over the last 4 days (22nd to 25th November) Samsung have commissioned four artists to create artwork on their Galaxy Notes. Every day between 9am and 6pm GMT tweets featuring the hashtag #createmytweet to @SamsungMobile were taken by the artists and they then ‘recreated your tweet! Check out the video below (the artists didn’t seem over enthused in the vid but i guess they’ve been used to being locked away in their studios rather than being in front of a camera). It feels a little familiar and very similar to the Orange Feed and the Feed is one of our favourite examples of an UG mindset in action.

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Facebook's New Advertising Model: You - Forbes

Facebook's New Advertising Model: You - Forbes | Social1 | Scoop.it
(This story appears in the Dec. 5, 2011 issue of Forbes.) Social Network Crunches Data to Woo Big Brand Advertisers From Television Facebook Chief Executive Mark Zuckerberg doesn’t talk much about his company’s advertising business, even when it...
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Infographic: How, When & Where People Share Content

Infographic: How, When & Where People Share Content | Social1 | Scoop.it

Today being Wednesday, the odds are better than any other day you’ll share this post with someone else. Or so say the stats from social sharing service Add This, one of several it compiled into an infographic.

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The social-media Daily

The social-media Daily | Social1 | Scoop.it

The question of measurement is an interesting one. My original engineering background lead me to believe that anything can be measured, and that certainly seems to be the view that prevails across much of the computer programming world. My move into marketing quickly taught me that actually you couldn’t measure many of the things you needed to measure, and even when you could, the measurement was often so far after the fact as to be (at least commercially) useless.

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Volkswagen to Create a Fanwagen, ‘Made by Fans, Built on Likes’

Volkswagen to Create a Fanwagen, ‘Made by Fans, Built on Likes’ | Social1 | Scoop.it
Some automobile brands work hard developing new groundbreaking concepts and presenting innovative models, and some brands look back into the past and source inspiration from its rich heritage to appeal to more consumers. Volkswagen has launched a new campaign entitled VW Fanwagen in the Netherlands, blending a modern social media twist with a retro vibe. The new promotion, developed by Dutch agency Achtung, has been launched on Facebook—the brand is offering its fans an opportunity to built ‘the most social car ever’ and promises to give it to one lucky participant.
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IBM Proves Playing Virtual Games is Serious Business

IBM Proves Playing Virtual Games is Serious Business | Social1 | Scoop.it
There's a Mayor Dennis in every company. If you don't let him check into the water cooler, he won't be happy.
Business social networks need incentives, too...
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Yahoo launches IntoNow for iPad

Yahoo launches IntoNow for iPad | Social1 | Scoop.it

The app picks up on audio cues made by whatever you're watching on TV and then displays websites, game scores, even Twitter feeds of musicians and other famous types shown on the big(ger) screen

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Google Offers app goes live in Android Market

Google Offers app goes live in Android Market | Social1 | Scoop.it

The Google Offers app just went live in the Android Market, bringing deals near your current (select) location into an easy-to-digest piece of mobile software. NFC's not required.

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Getting to Know (and Like) the Social Mom | Nielsen Wire

Getting to Know (and Like) the Social Mom | Nielsen Wire | Social1 | Scoop.it

How Social Moms Access Content
The social mom is highly active in accessing social networks via mobile devices. Fifty percent of all moms actively participating in social media access platforms via mobile devices, in comparison to 39 percent of females overall, and 37 percent of the overall population in general.

How Social Moms Shop
Social moms tend to be cost-conscious, being 56 percent more likely to download coupons than the general population. They are also more likely to shop online for CPG products than other product categories, with the research showing that 86 percent are more likely to shop online for cosmetics than the general public, as well as skincare products (85%), hair care goods (74%) and fragrances (68%).

Social Moms: Likes and Dislikes

The growing influence of women and moms is increasingly apparent, and so too is their level of activity in social media. Moms who actively participate in social media are 81 percent more likely to become a fan of or follow a brand online, 86 percent more likely to post a status update, and 84 percent more likely to comment or post content than the general population. The research also shows that social moms definitely aren’t shy in sharing their advice and reviews of products with others. This segment is 85 percent more likely than the general population to share frequent advice about beauty and cosmetic products, 28 percent more likely to provide frequent advice about online shopping/e-commerce and 6% more likely to post a product review online.

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Parents most valuable digital consumers [infographic]

Parents most valuable digital consumers [infographic] | Social1 | Scoop.it

Parents tend to be the “most valuable” consumers for advertisers on a social media level, while teenagers are the most prolifically engaged mobile users,...

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10 fantastic Facebook infographics

10 fantastic Facebook infographics | Social1 | Scoop.it

ten recent infographics on Facebook, with lots of stats, on demographics, why people follow brands and more. ...

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Facebook Gowalla Deal

Facebook Gowalla Deal | Social1 | Scoop.it

CNNMoney attributed the development to “a source close to Gowalla” and mentioned that most of Gowalla’s employees will move to Facebook’s offices in Palo Alto. The team will work on Facebook’s Timeline feature.

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Here’s How People Look at Your Facebook Profile — Literally | Share on LinkedIn

When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by applying its technology to the profile pages of popular social networks.

The study used the webcams of 30 participants to record their eye movements as they were shown profile pages from Facebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals. What participants looked at on each page and in what order is recorded in the images below.

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TNS Digital Life | Today's top trends vs. tomorrow's

TNS Digital Life | Today's top trends vs. tomorrow's | Social1 | Scoop.it

Digital Life provides recommendations on how to use digital channels to grow your business through a precise understanding of human behaviours and attitudes online.

Based on conversations with over 72,000 people in 60 countries, Digital Life’s size, scale and detail make it the most comprehensive view of consumer attitudes and behaviour online, on a global and local level.

Compare the most popular activities today with those set to grow the most in the future...

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Hyundai Explores the Ways People Think

Hyundai Explores the Ways People Think | Social1 | Scoop.it
Personality tests aimed at figuring out one’s way of thinking will never be out of fashion. Building on the success of such questionnaires, Hyundai has launched a new global campaign New Thinkers Index on online platform to provide visitors with a chance to explore the notable thinkers’ outlooks (ones of actors, musicians, outstanding athletes and other notable people), read articles and watch a series of short 4-minute videos revolving around the think theme and take a test online to figure out how well they do in eight major areas of thinking ranging from natural and interpersonal to music and visual.
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Google+ Launches Branded Pages

Google+ Launches Branded Pages | Social1 | Scoop.it

The new Google+ brand pages look similar to Google+ Profiles, except for the little square icon that designates that it's a Page rather than a Profile.Google’s launch partners include Angry Birds, CNN, Fox News, the Muppets, the Dallas Cowboys, Pepsi, Toyota, Macy’s, X Games, WWE, Train, Barcelona Football Club and Save the Children.

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Panasonic's new Social TV app puts Twitter and Facebook next to your TV shows

Panasonic's new Social TV app puts Twitter and Facebook next to your TV shows | Social1 | Scoop.it

Panasonic's Viera TVs have included social apps for a while, but its latest upgrade brings an integrated Social TV app designed to let viewers access Twitter and Facebook streams without totally covering up the action. Also new? A gaming app from PlayJam and a Bollywood movie channel, BigFlix

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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value | Social1 | Scoop.it

4 social media metrics help crystallize effectiveness of your SM efforts: Conversation, Amplification, Applause & Economic Value...a post with the balls to back it up!

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Waitrose launches loyalty card - Leadership, business and management news, tips and features from MT and Management Today magazine

Waitrose launches loyalty card - Leadership, business and management news, tips and features from MT and Management Today magazine | Social1 | Scoop.it

"We have not been persuaded by the hype surrounding loyalty cards. We prefer to adhere to a straightforward pricing policy which respects the intelligence of the shopper, giving them quality and product choice at honest value-for-money prices."

Oh, go on then.

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60+ key takeaways and soundbites from JUMP 2011

60+ key takeaways and soundbites from JUMP 2011 | Social1 | Scoop.it

Last Wednesday more than 1,500 marketers descended on Old Billingsgate in London for JUMP, our annual multichannel-focused event.

A few good nuggets...

NET-A-PORTER
Offline/direct mail tests proven to uplift online sales.

Personalised direct mail resulted in a 30% increase in sales.

BSkyB
Display advertising is involved in 86% of sales attribution for BSkyB.

FT.Com
FT.com has experienced a great transformation from being a very traditional company to a leader in the use of new tech, such as HTML5.

It developed a web app using HTML 5 because Apple’s rules are too controlling. HTML5 allows it to bypass these rules and market freely.

Mobile traffic doubled has since June.

eHarmony
It takes 40 minutes and 250 questions to sign up to eHarmony. Sometimes rules are there to be broken.

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